Date post: | 14-Apr-2017 |
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Marketing |
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- Harold Burson,
founding chairman of
Burson-Marsteller
“I think far too much attention today is being given
to communications, and not enough to company
behavior."
Public
relations
Marketing
Social
media
- Ray Kotcher,
Chairman of
Ketchum PR
“The actions of the company are as important, if
not more, than the words.”
Public
relations
Marketing
Social
media
- Brian Cohen,
Chairman of
NYC Angels
“Tech was the boom part of our universe, and we
wondered where tech was going to find itself in the
world of public relations. I’m looking forward to the
industry taking advantage of technology and
creating its own powerful platform.”
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Public
relations
Marketing
Social
media
- Marisa Carstens, VP of
Text100 Global
Communications
“PR is no longer just picking up the phone and
talking about the brand you’re representing. It’s
really an integrated approach.”
Public
relations
Marketing
Social
media
- Peter Himler,CEO of
Flatiron
Communications
“You can no longer rely on the benevolence of a
journalist to drive your communications campaign.
You need to build your digital foot print using other
ways – content marketing, bylines, hybrids and
earned media.”
Public
relations
Marketing
Social
media
- John Lee, SVP of
TallGrass Public
Relations
“We’re beginning to see the great power of public
relations as a media producer and a media
publisher.”
Public
relations
Marketing
- Andy
Polansky, CEO
of Weber
Shandwick
“We will continue to see a lot of convergence from a
marketing perspective, especially with the use of
social media and how people consume and share
information.”
Public
relations
Marketing
Social
media
- Stacey Cohen, CEO of
Co-Communications
“PR is so much more strategic than ever. You really
need to understand everything from a marketing
perspective ranging from measurement, target
audiences, objectives to being creative.”
Public
relations
Marketing
Social
media
- Trace Cohen,
President of
Launch.it
“Every industry and every client has different
types of measurement. Sometimes it’s a numbers
game but there are other things that you could
measure.”
Public
relations
Marketing
Social
media
- Ken Wincko, SVP
of Marketing, PR
Newswire
“How do we show the power of earned media in
driving actual purchasing behavior? We must focus
on getting further into the buying cycle beyond just
awareness and influence metrics.”
Public
relations
Marketing
Social
media
- Jason Winocour,
Partner at Hunter
Public Relations
“PR is now on equal footing with other marketing
disciplines during the integrated planning process,
and the skill set public relations brings to the table is
well-suited to the changing media landscape.”
Trace Cohen, President, Launch.it
Marisa Carstens, VP, Text100 Global Comunications
Stacey Cohen, CEO, Co-Communications
Brian Cohen, Chairman, NYC Angels
Ray Kotcher, Chairman, Ketchum PR
Andy Polanski, CEO, Weber Shandwick
Ken Wincko, SVP Marketing, PR Newswire
Peter Himler, CEO, Flatiron
Communications
Jason Winocour, Partner, Hunter Public Relations
John Lee, SVP, TallGrass Public Relations
Contributors
Harold Burson, founding chairmain, Burson-
Marstellar