The MonthlyMagazineof 8-15

Years Old

OutlineDevelopment

Editorial Content

Profile

Conclusion

• Re-Launched on 8 November 2005 • Direct Target

• Kids From 8-10 Y.O.• Pre-teen Males From 11-14 Y.O.• Pre-teen Females From 11-15 Y.O.

• Indirect Target• Parent: (Gatekeeper)• School: (Gatekeeper)

• The new Basim will be retailed for (SR5) and subscription rate of (SR250) per year

• New Logo with modernized appearance • Logo Size to attract attention of shelf scanners • Cover Page Style

• One dominant visual (Main Visual)• Preview of inside features (appealing to more than one sub-

segment)

Development

• Modern Looking new & renewed Characters• Minimum 3 pages of Religious education • Minimum 6 pages of scientific Information • Drawing loose insert • Stories , Games & Puzzle Spaces• Minimum 4 pages of Interactivity (Basim Club)• Stories about local characters (Sha’alan & Jabali)• Participation & Subscription Slip• Special Issue every 2 months (only stories)

Editorial Content

84.6%

15.4%

Central Province Western Province Eastern Province Southern Province Northern Province

Profile of Parent Basim

Region

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

15.4%

84.6%

Male Female

Profile of Parent Gender

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

Basim

25.4%

11.0%

48.2%

15.4%

15 - 24 25 - 34 35 - 44 45 - 54 55+

Profile of Parent Age

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

Basim

11.0%

40.8%

48.2%

Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified

Profile of Parent Family Income

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

Basim

Profile of Parent Nationality

89.0%

11.0%

Saudis Other Arabs

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

Basim

75.1%

24.9%

Finished Elementary Finished Intermediate Finished Secondary Finished Graduation

Profile of Parent Education

Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

Basim

Conclusion

Basim offers the ultimate communication solutions through delivering:

Specialized Target

Customized content to suit children needs

Unconventional Opportunities

Rich environment /

context

Thank you