The MonthlyMagazineof 8-15
Years Old
OutlineDevelopment
Editorial Content
Profile
Conclusion
• Re-Launched on 8 November 2005 • Direct Target
• Kids From 8-10 Y.O.• Pre-teen Males From 11-14 Y.O.• Pre-teen Females From 11-15 Y.O.
• Indirect Target• Parent: (Gatekeeper)• School: (Gatekeeper)
• The new Basim will be retailed for (SR5) and subscription rate of (SR250) per year
• New Logo with modernized appearance • Logo Size to attract attention of shelf scanners • Cover Page Style
• One dominant visual (Main Visual)• Preview of inside features (appealing to more than one sub-
segment)
Development
• Modern Looking new & renewed Characters• Minimum 3 pages of Religious education • Minimum 6 pages of scientific Information • Drawing loose insert • Stories , Games & Puzzle Spaces• Minimum 4 pages of Interactivity (Basim Club)• Stories about local characters (Sha’alan & Jabali)• Participation & Subscription Slip• Special Issue every 2 months (only stories)
Editorial Content
84.6%
15.4%
Central Province Western Province Eastern Province Southern Province Northern Province
Profile of Parent Basim
Region
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
15.4%
84.6%
Male Female
Profile of Parent Gender
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
Basim
25.4%
11.0%
48.2%
15.4%
15 - 24 25 - 34 35 - 44 45 - 54 55+
Profile of Parent Age
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
Basim
11.0%
40.8%
48.2%
Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified
Profile of Parent Family Income
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
Basim
Profile of Parent Nationality
89.0%
11.0%
Saudis Other Arabs
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
Basim
75.1%
24.9%
Finished Elementary Finished Intermediate Finished Secondary Finished Graduation
Profile of Parent Education
Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)
Basim
Conclusion
Basim offers the ultimate communication solutions through delivering:
Specialized Target
Customized content to suit children needs
Unconventional Opportunities
Rich environment /
context
Thank you