The Moroccan Textile
& Garment IndustryMunich Fabric Start4th September 2019
It’s ot All a out La or Cost anymore
2 dominating business models : Fast Fashion & Fashion @ low price
Change in
• how and where to sell (booming e-commerce / omni-channel retailing)
• A smaller share of consumer budget spent on clothing
Exchange rate volatility & rising raw materials and labor costs
Uncertainties regarding the political and policy environments
SOURCING PLAYS A KEY ROLE IN HELPING COMPANIES STAY COMPETITIVE
as significant cost reduction can be achieved by timing orders in order to keep a good control of the
level of inventory throughout the year.
Fast is the new Fashion
Local Fast response Morocco, Spain, Portugal
5-7 weeks lead time
Near Offshore Turkey, Eastern EU
9-11 weeks lead
time
ASIA
Air freight
12-15 weeks lead
time
ASIA
Sea freight
17-22 weeks lead
time
Standard items,
highly predictable
Low-cost country
sourcing
Air shipment to reduce
cycle time
Seasonable items
requiring medium
response timeItems with high-fashion
component requiring short
cycles and flexible capacity
Source : BCG
Required lead time
EU and North-Africa based supply chains are used as a supplement to Asia-
based supply chains for more fashion-oriented and time-sensitive items.
Making garments is part of our DNA
It comprises more
than 1 200companies, with a
production capacity
exceeding 1 billionitems.
Industrial base04
The T&A industry is the
1st industrial employerin the country, providing
jobs for more than 190000 people
Employment01
It generates 15% of the
country’s industrial GDP
GDP03
It accounts for ¼ of
Moroccan exports of
goods
> €3.6 Bn in 2018
Exports02
We’ e desig ed a strategy to take it to the next level
5
6
FAST FASHION
+21 200 New jobs
€240M Add. Sales
2
1
34
6 ÉCOSYSTEMS
DENIM
+14 800 New Jobs
€260M Add. Sales
KNIT
+8 000 New Jobs
€310M Add. Sales
IND. RETAILERS OF NATIONAL BRANDS
+9 800 New Jobs
€190M Add. Sales
HOME TEXTILE
+4 400 New Jobs
€240M Add. Sales
TECHNICAL
TEXTILES
+4 300 New Jobs
€290M Add. Sales
BY 2020
broken down into 6 strategic subsectors identified based on the established
know-how and their market potential
A strategy implemented jointly by AMITH and the Moroccan Ministry of Industry
02
01
03
IS THE UNIQUE ACTIVE ASSOCIATION
IN THE TEXTILE & GARMENTS SECTOR
IN MOROCCO
IT BRINGS TOGETHER PLAYERS
OF THE TEXTILE & GARMENTS
INDUSTRY, AND ACTS AS THEIR
VOICE IN ALL MATTERS OF
RELEVANCE
IS A PROJECT INITIATOR AND A DRIVING
FORCE BEHIND THE PUBLIC-PRIVATE
PARTNERSHIP
OUR MEMBERS REPRESENT
1/3 OF INDUSTRY’SCOMPANIES
76% OF INDUSTRY’SWORKFORCE
80% OF INDUSTRY’SOUTPUT
90% OF INDUSTRY’S EXPORTS
90% OF INDUSTRY’S EXPORTS
Moroccan exports to the EU continue to grow despite a stagnating demand
Since 2012, Moroccan exports to the EU have grown at an average annual rate of 5.1%, slightly faster than all EU suppliers (+4.1%) and the other Mediterranean countries
Still, a diversification strategy is being implemented to maintain this growth and
compensate for the slowdown recorded in some of our traditional markets
We produce and export a large spectrum of produ ts…
… hi h o i e speed ith fashio a d flexible capacity
3 options
CMT 500 million pieces/year
FOB 300 million pieces/year
Picking 200 million pieces/year
Production capacity
Lead time CMT FOB Picking
New product 2 weeks 3 weeks after fabric reception 6 to 8 weeks
Repeat 2 weeks 3 weeks after fabric reception 5 to 7 weeks
COMPANY PROFILES
MOROCCAN EXHIBITORS AT MFS
H8 – A03
Products: all type of garments
Branch : 50% women ; 50% men
Range of product : Medium / High
Type of production: 2% CMT, 98% FOB-Picking
Activity: 100% knit
References : Inditex ( Uterque, Massimo dutti , Zara , Bershka , Stradivarus , Oysho ...) , J Crew , Madewell , Reformation , Carrefour , Eilleen Fisher , OAK & FORT , Mango , Desigual, Slow love , Decathlon , Luanvi …
Apparel MillsH8 – A03
Apparel MillsH8 – A03
Products: Blouse, dress, pants
Branch : 100% women
Range of product : Medium / High
Type of production: 70% CMT, 20% FOB, 10% own collection
Activity: 10% knit, 90% woven
Production capacity : 100 000 pieces/month
Minimal order: 500 pieces
Delivery time : CMT : 2-3 weeks; FOB : 4-6 weeks
References : CLAUDIE PIERLOT-MORGAN-ORSAY-CAMAIEU-CEVIMOD-SANDRO-G.D.M-1.2.3-DEVERNOIS …
Confetex AlboH8 – A03
Products: Knitting and conception of pullovers from gauge 1,5 to 14
Branch : 85% WOMEN ; 10% MEN ; 5% KIDS
Range of product : Medium / High
Type of production: 100% FOB-Picking
Minimal order: starting from 300 pieces
Production capacity : Around 100 000 units per month
Delivery time : 5 to 7 weeks
References : CAMAIEU - GROUPE BEAUMANOIR (BREAL – CACHE CACHE – BONOBO –SCOTTAGE), PROMOD, INDITEX, LOLA LIZA, OTTO, KIABI, RESERVED, MANGO
MontepullH8 – A03
ScisccoH8 – A03
Products: Suits; jackets; trousers and coats – All woven
Branch : Men 100%
Range of product : Medium / High
Type of production: CMT- FOB - Picking
Production capacity : 20 000 jackets – 20 000 trousers
Minimal order: 500 jackets – 1 000 trousers
References : Inditex - Elcorte Ingles - Bruno Saint Hilaire – Jules – LBDLS - MWUK
SEFITAPüttmann Textilagentur
S2 - E 226-227
Products: Fashion fabrics for men and women and administrative base woolen garment(stretch and rigid); wool, poly/ viscose (6 million meters per year) - Kermel: flame retardant fabrics aramid fiber
Branch : weaving, spinning, finishing, dyeing
Minimal order: 800m/COL
Delivery time : 6 to 8 weeks
Brands: ROUDIERE - AVELANA
References : EL CORTE INGLES; INDITEX; Caroll; IKKS; MAJE; H&M; Ann Taylor
SINMATEXH8 – A03
Products: Cardigan, shirt, tank top, waiscoat, polo, sweatshirt, jersey top, T-shirt Uni, T-shirt printed, nightdress, pyjama, corsair, jogging, skirt, trousers, short pant, dress, short, jogging suit, canadienne…Branch : Men 35%, Women 50%, Kids & Baby 15%
Range of product : Medium
Type of production: 70% FOB, 30% own collection
Minimal order: 1 000 pcs for solid colors ; 2 000 pcs for blended printed all-over
Production capacity : 300 000 units per month
Delivery time : 7 to 9 weeks
References : DECATHLON, CAMAÏEU, MONOPRIX, ARMORLUX, ARTHUR, OKAIDI, OTTO, KLINGEL, MGB…
STRADY CONFH8 – A03
Products: shirt – blouse, dress, tshirt, s eat, leggi g, ja ket, skirt, pa t……Branch : 80% Women - 15% Men – 5% Kids
Range of product : Medium
Type of production: 40% CMT, 60% FOB and own collection
Minimal order: 500 units in basics per color ; 1000 units for fantasy fabrics
Production capacity : 80 to 100 000 units per month
Delivery time : 6 to 8 weeks
References : KLINGEL, INDITEX, BREAL, CACHE CACHE, MORGAN, BLANCHE PORTE…
TWO-ONEH8 – A03
Products: suits, jackets, coats, trousers
Branch : 100% men
Range of product : Medium/High
Type of production: CMT – FOB and picking
Activity: 100% woven
Production capacity : 1 800 jackets and 1 800 trousers/month
Minimal order: 500 pieces
Delivery time : 4 weeks after receipt of fabric
References : CARL GROSS, ZARA, JULES-DEVRED-BURTON - BRICE – IZAC - ARMOR DEVELOPPEMENT - CELESTA – MDSA - MULLIEZ FLORY – BALSAN …
VITA COUTUREH8 – A03
Products: Dresses, Jackets, Coats, Trousers, Blouses, Skirts…Branch : 90% Women/ 10% girls – 90% woven
Range of product : Medium / High
Type of production: 65% Picking - 35% FOB -
Minimal order: 2 500 units
Production capacity : 300 000 units per month
Delivery time : 4 to 8 weeks depending on fabric availability
References : Zara, Galeries Lafayette, Abercrombie & Fitch, H&M, Ann Taylor, Massimo Dutti, Naf Naf…
MOROCCAN EXHIBITORS AT BLUE
ZONE - H6 – A05 & H7 – A01
MOROCCAN EXHIBITORS BLUE ZONE
H6 – A05 : EVLOX
H7 – A01 :
– Active Line
– Aryan’s– Lavasser
– Marisa
– Medsourcing
EVLOXH6 – A05
Products: Denim
Branch : Women, men , children
Type of production: DENIM & FLATS
Type of production: 65% Picking - 35% FOB -
Production capacity : 1.200.000 MTS
Minimal order: no minimum
Delivery time : 2 weeks
Type of clients : Brands
References : DIESEL / HUGO BOSS / LACOSTE / REPLAY / GUESS
ACTIVE LINEH7 – A01
Products: 80% Denim Jeanswear; 20% woven/ Jeans, skirt,, trousers, short pant, dress, short, overall, casual jacket, shirtBranch : Men 25%, Women 45%, Children 30%Range of product : Medium / HighType of production: 100% FOB - PickingProduction capacity : 300 000 pcs per monthDelivery time : 8 weeks new orders / 5 Weeks repeat ordersReferences : INDITEX, PIMKIE, KIABI, PULL & BEAR, CAMAIEU, TAO, MANGO, BERSHKA, OKAIDI…
ARYAN’SH7 – A01
Products: Jackets, Jeans, Skirt, Trousers, short pant, Short, Shirt, BlouseBranch : Men 55%, Women 40%, Kids 5%Range of product : Medium / HighType of production: 80% FOB ; 20% Own collectionProduction capacity : 80 000 pcs per monthDelivery time : 3 to 4 weeksMOQ : 500 unitsReferences : GUESS INC. (USA – CANADA – MX - HK – IT – STH - AUS), LE TEMPS DES CERISES , SALSA, BONOBO, QUICKSILVER, ROXY, DC SHOES (France – USA – CANADA – ASIE)
LAVASSERH7 – A01
Products: Jackets,pants, jeans, skirt, trousers, dress, short, overallBranch : Men 40%, Women 50%, Children 10%Range of product : Medium / HighType of production: 100% FOB - PickingProduction capacity : 150 000 pcs per monthMinimal order: 1 000 unitsDelivery time : 6 to 8 weeksReferences : ESPRIT , CORTEFIEL, DOGG LABEL, INDITEX…
MARISAH7 – A01
Products: Pants, jeans, dress, jackets, bermuda, skirtsBranch : 30% baby – kids, 40% women, 30% menRange of product : Medium / HighType of production: 30% CMT, 70% FOBActivity: 50% denim jeanswear, 50% wovenProduction capacity : 60 000 pieces/monthMinimal order: 500 – 1500 piecesDelivery time : 4 to 10 weekReferences : SANDRO, Burton of London, Baby Dior, BONPOINT, TARTINE et CHOCOLAT, Jean Paul Gaultier, KENZO, Paul Smith, ,Groupe BEAUMANOIR, GUESS, BREUNINGER – HEINE, LILI GAUFRETTE, CHEVIGNON
MEDSOURCINGH7 – A01
Products: Pants, jeans, dress, jackets, bermuda, skirts
Branch : 30% baby – kids, 40% women, 30% men
Range of product : Medium / High
Type of production: 30% CMT, 70% FOB
Activity: 50% denim jeanswear, 50% woven
Production capacity : 60 000 pieces/month
Minimal order: 500 – 1500 pieces
Delivery time : 7 to 8 weeks
References :KIABI, 3SUISSES, CARREFOUR, EL CORTE INGLES /SFERA, OTTO, FORAR / N.A/ VESTIR, ARMAND THIERRY
The Maroc in Mode and Maroc Sourcing fairs to showcase the Moroccan offer
• 2 days of exhibition and business open to professionals only
• 5000 m² of exhibition area
• B2B meeting points
• Conferences and various animations
• Frequency : Once a year
• Date : 17 – 18 October 2019
• Place : Marrakech
dedicated to sourcing. Its offer covers all activities that contributes to the making of a garment, ranging fromraw materials to yarn, fabrics, accessories, supplies and services.
dedicated to the Moroccan apparel offer. It is a platform aiming at presenting :• The know-how and the full array of the Moroccan apparel industry in all its variety and diversity• The creativity and the ability to present collections and innovative and continuously renewed services to meet
the needs of the markets in terms of quality, services, proximity, ethics, know-how and competences.
AMITH
Moroccan Association of Textile and Apparel Industries
Fatima-Zohra ALAOUIEmail : [email protected] : +212 6 66 20 84 25
Contact Person