The Most Effective Social Media

Secrets For Event Marketing

Bringing people to a big event used to be about distributing fliers and putting out advertisements where potential participants would see

them.

While these can still be a part of the process, entirely new avenues for

marketing an event have developed and become key to success. Any

company that wants to be able to operate a truly successful event

needs to pay attention to the key Social Media Secrets for Event

Marketing.

One of the best tips that you’ll ever find in this area is the fact that

people love to have the chance to be the first to know when something big

is about to happen.

Social Media Secrets for Event Marketing

Companies often have a lot of success with something as simple as

starting a mailing list that they let people sign up for in exchange for the

promise that they will send a message out to the list to alert its members when something big is

about to happen.

People join because they want to know what it going on before their

friends do, and this helps to start the momentum behind an event building

long before a company even has to finalize the details of when and

where it is going to happen.

Another great tool to turn social media marketing to your advantage is

to hold a contest. There are companies that have actually

developed automated tools that can be used to keep track of when

someone does something like blog about your event or tweet to their

friends about it.

You can then use this information to turn those actions into entries into some kind of drawing. For example,

you could offer free tickets to a random winner based on the entries

that people earn by basically stepping up and doing a lot of the

marketing work on your behalf.

It is also critical to remember that you can not just start things moving

and then get out of the way. You have to keep adding to the buzz and making sure that excitement is

building. A good way to do this is to make use of mailing list and blogs to send out updates on the planning of your event and to run a countdown

to the time when it is due to happen.

You’ll usually want to offer updates more frequently as the time draws

closer to encourage people to become increasingly interested and invested in what you are trying to

achieve.

You should also be sure not to set aside the importance of social media

once the event is finally occurring. People can be encouraged to do things like post photographs of

themselves on social networks while they are still at the occasion because

so many of them now have smart phones that have this capability.

They can also be invited to send out tweets describing how much fun they

are having and all of the interesting things that are occurring. This is the best way to start the buzz going for the next big event that you want to

hold.

It can be tough for companies to figure out how to take full advantage

of Social Media Secrets for Event Marketing. Just using these few tips, however, will go a long way toward

building a lot of buzz around something and convincing people

that it is worth their time and attention to want to participate.

With the right effort and a little bit of luck, you may even reach the point

where people are so excited on their own that future years can almost

develop without the need for formal event marketing at all. That is the

ultimate indication that your social media strategy has succeeded.