WORLD’S LEADINGLINKEDIN TRAINING COMPANY

The Most Frequently Asked

LinkedIn Question

INTRODUCTION

Every month we receive a ton of LinkedIn

questions from the community. Out of all the

questions we’ve received, there’s one that’s been

asked the most:

Should I focus on quality or quantity when

building my network on LinkedIn?

WHICH WAY IS BEST?

There’s long been an (often) animated debate as to the “right” way to approach networking and

particularly to building your network on LinkedIn. And typically you will have two vastly different

opinions.

There are advocates of a quality-based approach whereby only connecting with people they either

know well or who are directly relevant to them and what they do. And on the flip side there are net-

workers who believe “quantity” is more important than quality and connect with everyone and

anyone.

Why not have both? Here’s how you achieve just that:

CONSIDER YOUR GOALS

First and foremost, make sure that your networking principles are based on the marketing goals and

objectives you’re looking to achieve. And ensure those objectives are clear and specific.

LinkedIn is no different to any other marketing campaign, you need to ensure there is a purpose

behind your marketing efforts.

WHO DO YOU NEED?

Now that you know your marketing objectives get clear on exactly who you need to connect with in

order to achieve them.

To do this, you would need to identify the following areas:

– Industry

– Profession

– Location

– Size of company

– Decision maker

GET ADVANCED

With this in mind, use the “Advanced Search”

feature on LinkedIn to find a pool of these

contacts of whom you can connect with.

Go to the top of your LinkedIn profile and click

on the ‘Advanced Search’ link located in the

middle at the top of your page. When you click

on this link, a pop up should appear that looks

like this:

GET ADVANCED

Once you’ve populated these areas, simply hit

the “Search” button located at the bottom left

hand corner of the search feature.

LinkedIn will then give you a list of potential

contacts you can connect with based on the

criteria you entered within the advanced

search process.

GET ADVANCED

Once you have landed on a potential contact’s

profile page, simply ask yourself 3 questions to

identify whether the person you’re about to

send a connection invitation too is a quality

contact or not:

Q1: Do they have a profile picture?

Q2: Have they got more than 150+ connections

Q3: Have they completed more then 50% of

their profile?

GET ADVANCED

If after a quick glance, you can’t answer yes to 2 out of the 3 questions mentioned above, you need

to simply move on. There’s no point on spending all this time building your network if the people you

are connecting with DON’T:

– Regularly login to their account

– Take networking seriously

With over 360 million members and 2 new members joining every second, there is bound to be

thousands of people you could potentially connect with in your target market. So why waste your

connection invitations building a network with the wrong audience?

DISCOVER THE 3 STEPS TO

LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide

today and learn how you too can start using LinkedIn to generate a ton of

media exposure, secure joint venture partnerships and build hundreds of

new leads for your business. Over 14,000 businesses have now benefited

from this methodology. Access it Here!