Date post: | 29-Aug-2014 |
Category: |
Marketing |
Upload: | shift-communications |
View: | 43 times |
Download: | 1 times |
SHIFT Communications, in partnership with Marketwire, examined a sample of 5,000 press releases published in 2012 and looked at the most commonly used words in them. The top overused words this year included global (used in 2,162 press releases), forward (1,287 press releases), solutions (1,275 releases), international (1,266 releases), and leading (1,275 releases). How many of these words appeared in your news releases, blog posts, and other publc relations materials in 2012 - and how many will you replace with more unique, more valuable words in 2013?
If you’re running out of words, don’t hesitate to ask for help! Contact SHIFT Communications today and work with our team of imaginative smarties to help your own story stand out. Learn more at http://www.shiftcomm.com today, or follow SHIFT @shiftcomm on Twitter.
Methodology statement: a random sampling of 5,000 press releases was chosen from Marketwire’s newsroom feed for 2012. Press releases were de-duped of boilerplate statements to only focus on the actual content of the releases themselves. Common words such as the, an, a, etc. were removed manually from the data once processed.
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MOSTglobal: 2162
forward: 1287
announced: 980
largest: 594
best: 903
effective: 313
standard: 289
performance: 874
experience: 804
outstanding: 332
investment: 765
social: 740
releases: 696
strategy: 297
benefits: 328
important: 524
environment: 328
integrated: 332record: 297
offers: 692
facebook: 606
impact: 513
success: 340
advanced: 338
features: 347
announces: 690 social: 740
brand: 574
worldwide: 567
solutions: 1275
international: 1266 strategic: 391
partnership: 392
twitter: 492
innovation: 374
growth: 1078 well-positioned: 1070
leading: 1275
solution: 470
award: 453
growing: 366 significant: 464
innovative: 419
natural: 453
enviornmental: 406
better: 452
strong: 443
latest: 403
opportunity: 394
OVERUSEDPR WORDS
2012