The most popular board game in 2012 will be….

OCCUPY IT!Catherine ZhouOsmond Li

Competition—— Monopoly

Their products is all about several businessmen and women try to buy as much buildings and stocks to earn money they can to being the richest to fight with others’ business

Marketing Mix

Product- Broad games that related with business, easy to play

Place- Supermarket, Internet

Price- $5-$10

Promotion- Magazines , Radio , Newspaper… etc.

Detailed Description

It was the game that related with Lakeshore. The basic idea is try to occupied as much classroom as they can and use them to make profits since there will be students who take the class and they must pay for it. Other places like the dining hall ,gym and swimming

pool will also be include.

There are usually four people in this game and they use dice to decide how many steps to go. Each player will get $200 at the

beginning. Bank will be the place to save money and get your money out.

Detailed Description

There are also place such as principal’s office to make you stuck in here for a round or your parents must come to school for a formal talk and it will make you stuck three round.

There will be a section called chance, in this section there will be something good or something bad. Another tool that the player can use is card, there all lots

of cards with different function, for example, raise the payment of specific classroom.

Marketing Mix

Product- A broad game that is Lake shore related

Place- Internet, Broad game shop, School shop

Price-$5

Promotion- School website, newspaper, posters

Demographics

It basically focus on teenagers between 12-18 and especially focus on people who have the relation with Lake Shore.

People who are interested in business may like to try to play it.

Psychographics

Since most of the customers

will be the students here in

Lake Shore, they will expect

the price to be not too high.

It will also be required to be

easy to carry with them, so

that they can play here in school.

Geographics

Lake Shore Public School

And the community around it!

Product Licensing

Example

My project----- “Occupy it ”need to

get the license give by Lake Shore

Public High School. Since they game

use the map of the school as the

map of the game.

Type of competition

BOTH PRICE AND NON-PRICE

COMPETETITION

Our product will make in a high quality and its price won’t be much higher than prime cost since out target market is student.

The Role of government During the whole process of marketing this

product, the government can be both positive and negative. The creator can ask government for patent to protect his/her profit.

If the game is liked by many people, government will encourage business people to invest it.

If the product just located at the opposite side of the government. They government will simply set up some laws that used to limit the circulate of the game.

economic importance

The economic situation is very important to the product since it will influence people’s plan to purchase items. For example, if there is a family with four family members and the father suddenly lose his job because of the economic down turn. Their children may not get much chance to buy the board game they want to play. Because their parents also need use the same amount of money to pay for electricity, water…etc.

Which factors of production are important?

Factor 1: Design The wrapping of the board game must

be attractive and catch people’s interest. And the design inside should be clear and outstanding

Factor 2: Quality This board game are designed to be

used by many people and long-lasting.

THANK YOU!!