The Ms Adventures Of Lisa Lane

Created by: Eighty:Twenty Interactive Communications

Produced by: Sector7

In association with: Bebo

Date: 28th Jan 2008

Sponsorship Opportunity

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Bebo and Eighty:Twenty Interactive Communications have joined forces to create Ireland’s first Bebo documentary consisting of 8 webisodes based around the launch of Ireland’s first urban female focused digital magazine called Dash

The new series ‘The Ms. Adventures of Lisa Lane’ will feature our lead character in the run up to the launch of the eMag

The search for our lead character will commence in the first week of March 09 with the shows launching at the end of April

The monthly digital magazine will then be distributed to friends of the show every month thereafter

Target audience are 18-25 year old females

The background




We will run a search for the star of the show in Feb 09

The winner will feature in this unique series

The series will follow our leading character’s exploits as she interviews up and coming bands, celebrities, attends exciting showbiz events, new niteclubopenings, fashion launches…

The Show: The Ms. Adventures of Lisa Lane




The Emag: Dash Magazine

Dash Magazine will be a downloadable eMagaimed at women from 18-30 featuring cool content about fashion, entertainment, music and social

Dash will run every month and will be launched to the viewers of the Ms Adventures of Lisa Lane online series and key opinion leaders

Throughout the year viewers can vote for the kind of content they want to see in upcoming issues, the new cover designs for the eMag and send in contributions




Creative




We are looking for brands to integrate into the show as follows:

• For products: Product placement using the latest technology that enables the video to be paused when user clicks on your product (see slide 10&11)

• For outlets (retail, music venues, nite clubs, spas, hotels, cinemas): Have you venue written into the script e.g. lisa can visit your venue

• Receive ongoing advertising support directly for your branded support on Bebo (see slide 7)

Total cost to feature in all 8 episodes: €15k

Your brand will feature in the search for the star of the show and in the launch advertising (see slide 7)

How you can get involved in the show




Approximately 21 million page impressions for logo bebo button/ spotlight/ Home Page Takeover

CPM of 71c

Feature in Ireland’s first Bebo show

Bebo Advertising support for show launch




We are looking for brands to sponsor one of four sections of our digital magazine as follows:

• Four sections include Music, Entertainment, Fashion and Social• Receive quarterly advertising support directly for your sponsorship on Bebo• In addition receive approximately 14 million page impressions for your logo on

bebo button/ spotlight/ Home Page Takeover - CPM of circa €1

Cost of €3,500 per issue (with commitment for at least 3 consecutive issues)

How you can get involved in the digital magazine




Each month your brand will receive -

1 week button per month – The button on the homepage will be branded with your logo with the section you sponsor on the eMag. This button will receive 800k views per day.

1 week Bebo recommends – Basically a Spotlight on the bebo homepage , again it will be the section you sponsor and your logo – this will be in rotation of three and will still get 250k views per day

1 Homepage re-skin per quarter

Sponsorship of a relevant section in the eMag reaching all friends of the show

Support for digital mag sponsor in more detail




Homepage Complete re-skin

Sponsored Homepage thumbnail

800k impressions per day

Homepage spotlight position




Integrate your brand into the show

Your brand will have a clickable link over your promoted product/ service

Superior engagement rate - typically around 30%

Object clicks can lead to information within the ad unit or to a different site




Some additional interactive examples




The series will launch late Feb 2009 with shooting of the seriesbeginning in mid Feb 2009 continuing into March 2009

Following from there, we will continue to have conversations with the viewers via interactivity

Commentary on content, episode voting, competitions will continue as will the production of the eMag

Video blogging keeps the series alive throughout

Series Timeline







International trend for Web TV series

Sofia’s Diary – 1,245,759 Irish plays – over 6 months

The Gap Year – 457,198 Irish plays – over 3 months

In terms of total plays, Irish Bebo users have watched more Bebo Web TV series than Canada, Australia New Zealand but less than the UK & US

Campaign Rationale







Eighty:Twenty creates

conceptsconcepts& engaging interactive digital

contentcontentWe nurture consumer-brand

connectionsconnections& then manage ongoing

conversationsconversations& relationships




Introduction

Please contact David Connor for more Information:

E: [email protected]: +353 1 709 7311M: +353 87 225 9164

Web -www.eightytwenty.ie

Blog -www.advertisingforthedigitalage.com


mailto:[email protected]

http://www.eightytwenty.ie

http://www.advertisingforthedigitalage.com



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The Ms Adventures Of Lisa Lane

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