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The Naked Company

Date post: 16-Jul-2015
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The Naked Company Pre-Release Draft Screening Jeff Rosenblum Founding Partner Questus Follow me at @jrquestus
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The Naked CompanyPre-Release Draft Screening

Jeff RosenblumFounding Partner

Questus

Follow me at @jrquestus

Roll Flinstones

TRUST IN CORPORATIONS IS AT AN ALL-TIME LOW

WHAT HAPPENS WHEN ADVERTISING CAN’T BULLSHIT US ANYMORE?

Roll Chapter 1

AMERICA SPENDS $150 BILLION ANNUALLY ON ADVERTISING

THREE TIMES AS MUCH AS ANY OTHER COUNTRY

Roll Old Spice

107% Increase in Sales

We pay attention to around 15% of TV ads

We click on one out of 1,000 ads

Roll Bogusky

Roll Bathroom Ad

5,000 BRAND MESSAGES PER DAY

MORE THAN DOUBLE THE 2,000 MESSAGES FROM THE PREVIOUS GENERATION

Roll Screens Everywhere

APPLE

DELL

$24

$15

$58

$331

Roll Here’s to the Crazy Ones

Roll Zappos

Roll Patagonia

Re-define advertising

Break down silos and share budgets

Focus on every touch point

QUESTIONS?

@jrquestus

www.TheNakedCompanyMovie.com


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