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The NAMM Show 2012
The Psychology of Producing Hit Songs
Producing is Non-Technical 90% of the Time
Technical - 10%Psychological
Arrangement
MusicHuman
MotivationInspiration
Creative
The Joe Solo Constitution
1. The Song is King
2. Vibe is Queen
3. The Star of the Mix: Vocals
4. If it sounds good - it IS good
5. Hooks = Checks
Roles of a Record ProducerProducer
EngineerSongwriterMusicianMotivator
Father / MotherBrother / SisterDictator / Slave
PsychologistChauffeur
Punching Bag
Ego Shaping
The Phonetic Work-A-Round
The Chair Story
Human Tricks in the Recording Studio
Happy Accidents
Using Technology Creatively
Use gear/plug-ins how it wasn’t intended to be used
Invent new instruments & sounds
Ask yourself . . . “What if?”
The Joe Solo Studio Law
Everything in the studio can and will take AT LEAST three times
longer than the absolute longest possible time you
thought it could take, even after you’ve already taken into
account The Joe Solo Studio Law
The Joe Solo Studio Law
Dumb Dog - Smart Dog
Be a Smart Dog, fool !
Dynamics Roadmap
IntroV1
C1 V2
C2
C3C4
Bridge
Outro
Multi-Dimensional Dynamic
Juxtaposition
Huh???
The Key To Holding Your Listener’s Interest . . .
Opposites
1. loud vs. soft2. wet vs. dry3. layered vs. non-layered4. wide panning vs. narrow panning5. stereo vs. mono6. high pitch vs. low pitch7. effected vs. not effected8. distorted vs. clean9. staccato vs. legato10. percussive vs. not percussive11. vocal vs. instrumental12. electronic vs. organic13. vocal harmonies vs. solo lead vocal14. words vs. jibber jabber15. muffled vs. clear16. trebly vs. bassy17. regular time vs. double time *or* half time18. acoustic vs. electric19. busy vs. empty20. fat-toned vs. thin-toned21. left vs. right22. sound vs. silence23. Major vs. minor24. simple vs. rich harmonics25. pre-written vs. improvised26. bouncy vs. steady27. constant vs. occasional28. rhythmically tightvs. rhythmically loose29. HI FI vs. LO FI30. analog vs. digital31. esoteric vs. literal and generally understood32. orchestral vs. modern33. front of the mix vs. back of the mix34. stationary vs. moving35. intense vs. chill36. acappella vs. with instruments
37. compressed vs. uncompressed
Opposites
©2012 Music Success Workshop/Joe Solo Productions, Inc.
How To Find Out if Your Music Blows
A lesson in self-honesty
How To Find Out If Your Music Blows
Joe’s Video Nugget Series
QuickTime™ and aH.264 decompressor
are needed to see this picture.
Before and Afters
From Demo . . . to Final Master
I sound like a hit!
I sound...ok
The NAMM Show 2012
The Psychology of Producing Hit Songs