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The Nation Publishing Co. Limited The Nation Publishing Co. Limited. More Reach, Better Results Greater Value!!
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The Nation Publishing Co. Limited
The Nation Publishing Co. Limited.
More Reach, Better Results
Greater Value!!
The Nation Publishing Co. Limited
The Barbados Market & Economy
Where is Barbados?
Barbados is part of a chain of islands located in the Southern Caribbean
About Barbados
• Barbados is an independent English-speaking Commonwealth country.
• It is located just over 3 hours by plane from Miami, 4.5 hours from New York and 8 hours from London.
• The island is home to over 270 000 people. – 90% of the population is
black, 4% white, and 6% of other descent
The Many Faces of Barbados
Barbados is more than just an island in the sun!
Culture, Sports, Real Estate, Dream Vacations, Tourists, Celebrities, Manufacturing, Services
Agriculture, International Business, Progressive Workforce, Advertising Opportunities!!
The Barbados Market
• Barbados has a high per capita income, low inflation, low external debt
• The island has a strong and vibrant economy driven by tourism, international business, agriculture, real estate and construction– Services are the major contributor to GDP (78%)
• Stable democratic system of government • World standard accommodation, health care
and telecommunications
The Barbados Market
• According to The Economist’s global survey, Barbados is ranked 52nd in the list of the world’s wealthiest nations – as measured by per capita income, GDP and
purchasing power parity• The island has a solid social and economic infrastructure• Highly educated workforce,with significant purchasing
power• Leading English-speaking island destination in the
Southern Caribbean for British, North American and European tourists
The Barbados Market
• Economy is predicted to receive a significant boost with the selection of Barbados as the host island for the ICC Cricket World Cup (CWC) Final in 2007– Tournament will attract all the major teams in the world,
and their fans from countries including Australia, England, South Africa, India
– The Final has only ever been hosted by five countries in the world, England, India, Australia, Pakistan and South Africa
– CWC is the 4th largest international sports event, based on number of fans
The Barbados Market
• Barbados, is one of six Caribbean countries to become a full member of the Caribbean Single Market & Economy (CSME) launched in January 2006– Facilitates the free movement of goods, services and
eligible human resources throughout the Caribbean region
– Creates a bigger market for companies in the region– Gives companies based in Barbados a greater
opportunity to expand into the wider Caribbean and beyond.
Key Economic Statistics*
2000 2001 2002 2003 2004Mid Year Population (‘000)
269.3 269.9 270.8 271.6 272.4
Per Capita GDP (‘000) 15.8 15.8 15 15.9 16.9GDP at Market Prices ($M)
5,117.6 5,108.4 4,952.2 5,389.8 5,625.0
Real GDP Growth (%) 2.3% -2.6 0.5 1.9 4.5Consumer Inflation (%) 2.4 2.6 0.2 1.6 1.4Avg Unemployment Rate (%)
9.4 9.9 10.3 11.0 9.8
Tourist Arrivals (‘000) 544.7 507.1 497.9 531.2 551.5Cruise Ship Arrivals (‘000)
533.3 527.6 523.3 559.1 721.3
*Source: Central Bank of Barbados Annual Statistical Digest 2006
Why Advertise with The Nation?
• Expand your reach in the local and regional market– You expect results, we deliver everytime
• Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences
• We are a reliable partner• We truly know our audience• We offer you more extensive brand exposure than
any other medium in the market• We have products geared for your business.• We have the most competitive & cost effective
newspaper advertising rates in the market!
Key Advertising Contacts
Wilfred FieldAdvertising Manager/ DirectorTel: 246-430-5510Email: [email protected]
Paulette JonesAssistant Advertising ManagerTel: 246-430-5412Email: [email protected]
Key Advertising Contacts
Trevor MarshallAdvertising Administration ManagerTel: 246-430-5512Email: [email protected]
Valerie HopeMarketing ExecutiveTel: 246-430-5589Email: [email protected]
Contact Us
The Nation Publishing Co. LimitedP.O. Box 1203FontabelleSt. MichaelBarbados, BB11000West Indies
Website: www.nationnews.com
Tel: (246) 430-5400Fax: (246) 430-9214
