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The natives are restless

Date post: 27-Jan-2015
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At our breakfast briefing in July 2013 Susan Wolfe & Ilana Kaplan took us into the world of the digital natives, the digital immigrants and asked the question why should we care?
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What digital natives are teaching digital immigrants, and why you should care…
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W h a t d i g i t a l n a t i v e s

a r e t e a c h i n g d i g i t a l i m m i g r a n t s ,

a n d w h y y o u s h o u l d c a r e …

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Silent

19

45

~19

64

Boomers

~19

82

Gen X

~20

00

Gen Y

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DD N a t i v e s prefer Receiving info quickly from multiple sources Multitasking and parallel processing Pictures, sounds & video before text Hyperlinked sources Interacting in real time User generated content Learning that is instant, relevant & fun

I m m i g r a n t s prefer Controlled release of info from limited sources Single or focused tasks Often prefer to get info from text Greater need for private & personal space Info presented linearly, logically & sequentially

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Avoiders Minimalists Enthusiastic participants

Avoiders Reluctant adopters

Enthusiastic adopters

N a t i v e s

I m m i g r a n t s

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1813 2013

Luddites then & now

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Avoider

D i f f e r e n t r e l a t i o n s h i p s w / d i f f e r e n t t e c h n o l o g i e s

Minimalist Tourist Enthusiast Innovator Addict

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So what?

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http://info.cern.ch/hypertext/WWW/TheProject.html

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http://www.mini.jp/event_campaign/big-point/

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Infographics are ‘In’ 100% of businesses can benefit Infographic production increases by 1%

every day They show an expert understanding of the

subject area or topic They catch the eyes of journalists and stand

out from dull and boring text-based press releases (22% pie charts, 24% line graphs, 32% bar charts, 24% pictorial charts)

Infographics help to visualise relationships & statistics simply and easily

90% of information that comes to the brain is visual

40% of people will respond better to visual information than text

~13 million results for the term ‘Infographic’ on Google

Infographics go viral

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http://www.404errorpages.com/

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http://www.smashingmagazine.com/2009/01/29/404-error-pages-one-more-time/

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Video & pictures

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Peter Steiner from the July 5, 1993 issue of The New Yorker (cartoonbank.com)

1993: On the internet, nobody knows you’re a dog

2013: On the internet, everybody knows you’re a dog

http://www.thecynch.com/even-dogs-can-use-ipads-pic/

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How this plays out

F i n a n c e E d u c a t i o n H e a l t h M e d i a R e t a i l T r a v e l T e l c o s G o v e r n m e n t S p o r t s

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Finance

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Education

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Health

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For which of the following professional activities do you currently use your mobile device?

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Media

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"I just crash landed at SFO. Tail ripped off. Most everyone seems fine. I'm ok. Surreal…" read Mr. Eun's first tweet.

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Retail

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Travel

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Telcos

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Govern-ment

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TWITTER/SMS FOR EMERGENCY

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Sports

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Crowd-sourcing

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Crowd sourcing

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Open source

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http://www.pcworld.com/article/2035651/open-source-is-taking-over-the-software-world-survey-says.html

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openmrs.org

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The changing

work-place

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Gam-ification

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So should you care?

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H e r e ’ s w h a t y o u s h o u l d c a r e a b o u t …

Imagery

Community & sharing Engagement Any time,

anywhere

Privacy & security Immediacy

Mobility

Terminology& tone

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Thank you!

[email protected] [email protected] www.optimalexperience.com @optimalexp

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Credits Slide 1. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/

Slide 2. Image from http://ictuse.com/digital-natives/

Slide 4. Image from http://management.fortune.cnn.com/tag/digital-native/

Slide 5. Images from http://www.mindfully.org/Reform/Luddite-History.htm and http://stopthecyborgs.org/google-glass-ban-signs/

Slide 11. Images from http://sedonawebdesigner.com/

Slide 12. http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

Slide 14. http://www.michaelspizzeria.com/

Slide 15. http://www.brandwatch.com/2012/01/infographic-infographics-infographic/

Slide 16. Images from http://www.nj.com/news/mustsee/index.ssf/2009/01/18-week/, http://www.digitaltrends.com/mobile/study-more-americans-shunning-point-and-shoots-in-favor-of-smartphone-cameras/, http://www.steves-digicams.com/news/immaculata_university_launches_cell_phone_photography_course.html

Slide 17. Image from Steve Portigal, " Spotting the tipping point of a fad — at Freedom Village at Holland"

Slide 27. Images from www.cowbird.com

Slides 30-32. Digital properties of the Commonwealth Bank of Australia

Slide 33. Images from http://www.frankbyocbc.com/

Slide 34. Promotions by Bank of America and Commonwealth Bank

Slide 36. Screen shots from xero.com

Slide 38. Cartoon from http://www.mobl21.com/blog/16/weekly-cartoon-16th-august-2010/

Slide 39. Image from http://www.mrodenberg.com/2012/03/15/encyclopedia-britannica-goes-fully-digital/ and tablet version of Encyclopedia Britannica

Slides 40-41. Images from tablet version of Encyclopedia Britannica

Slide 43. Image from http://www.brookings.edu/~/media/research/files/papers/2012/4/24%20education%20technology%20west/0424_edu_media_west.pdf

Slide 46. https://medium.com/teaching-learning/1c7bf6e5eb53

Slide 47. Image from https://generalassemb.ly/

Slide 48. Images from hourschool.com

Slide 50. Images from www.fitbit.com, https://jawbone.com/, https://www.moodscope.com/, http://www.ihealthlabs.com/wireless-blood-pressure-monitor-feature_32.htm, and http://parenting.blogs.nytimes.com/2013/07/10/diapers-that-give-t-m-i/

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Slide 51. http://www.patientslikeme.com/

Slide 52. Image from http://orphandruganaut.wordpress.com/2013/03/22/rare-diseases-health-2-0-online-patient-to-patient-communities/

Slide 53. Wordcloud from http://medtopicwriter.com/2012/06/05/will-electronic-medical-records-improve-your-health-care

Slide 54. Image from http://www.imedicalapps.com/2013/06/apple-rejecting-medical-apps-drug-dosages/

Slide 55. Infographic from http://media-cache-ec2.pinimg.com/originals/23/2b/59/232b59702fad56014be62d3b5d7ac5ed.jpg

Slide 63. Image from digital (tablet) version of New Yorker magazine

Slide 70. Article from http://www.smh.com.au/digital-life/consumer-security/trading-personal-data-for-deals-has-its-limits-20130627-2oycf.html

Slides 73-77. Images from http://www.fourseasons.com/

Slides 79-81. Images from airbnb.com

Slide 94. iPhone app from the Australian Department of Foreign Affairs

Slide 95. http://ourhealth.org.au/

Slides 97-102. Digital properties of the National Rugby League

Slide 112. Infographic from http://readwrite.com/2013/03/26/intel-byod-by-the-numbers#awesm=~ocF3KOMBqVH6zr

Slide 114. Image from http://misssands.wordpress.com/2012/01/26/chocolate-covered-broccoli/

Slides 115-116. Images from https://experience.sap.com/post/show/87

Slide 117. Images from http://www.bunchball.com/

Slide 120. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/


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