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The Neuroscience of Influencing People With

Video

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There are many good reasons to use video to influence people, and one of them is a system in the brain called the Facial Recognition System.

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For years now, neuroscientists have understood that certain areas of the brain give us the ability to recognize faces, and with advances in technology, they’ve been able to pin point more precisely where this system is.

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Why is this important for influence?Because research has shown that these areas ONLY light up for the recognition of faces – and faces can be featured on video, talking to the people you want to influence.

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Why is this important for influence?

Activating this system is automatic. The person viewing the video can’t consciously ‘turn off’ this part of the brain when they see your face.

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OK, so why is THIS important for influence?

Because research has also shown that facial ‘cues’ are more persuasive than ‘vocal’ cues and ‘words’.

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OK, so why is THIS important for influence?

Quite simply, when people see a face, their brain creates ‘feelings’ and makes all sorts of rapid, non-conscious ‘decisions’ that have nothing to do with how your voice sounds or the words you are saying.

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OK, so why is THIS important for influence?

Just think of ‘puppy dog’ eyes, and you’ll know exactly what I mean.

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How Can Video Influence People’s Emotions?

With video you can show many different types of facial expressions, and importantly, you can show emotions.

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How Can Video Influence People’s Emotions?

This is powerful, because when we see emotions on someone’s face, we tend to experience that emotion ourselves.

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How Can Video Influence People’s Emotions?

With facial expressions we convey empathy and compassion, and if you are trying to influence people then you want them to feel the empathy and compassion you have for them.

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