Issue #47February 3rd 2016
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Patrizia Pepe Divas
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L’Amy America launches ChampionA multi-year license agreement has been signed with Hanes Brands
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Giovanni Vitaloni, Vice President of MIDO, describes what’s new at this year’s edition
The never ending wonder is back!
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| Issue #47 | February 3rd2016
Everything is ready to amaze the entire industry. The words of MIDO Vice President Giovanni Vitaloni.
Last year MIDO broke all attendance records: what allowed you to achieve this result?Last year’s success consolidated our role as world leader of the sector and confirmed MIDO as the preferred meeting place for doing business, creating business contacts and launching the latest trends. The results are due to various factors: at MIDO the entire industry can find new products - an ever-increasing number of companies choose our stage for the debut of their new collections, the worldwide launch of international agreements, new lens instruments, machinery, contact lenses..., – entrepreneurs who decide to debut in Milan, and a decidedly comprehensive offer of companies in the supply chain and their products.What changes have been made to the exhibition layout?Undoubtedly, the main change is MORE!, the area dedicated to the presentation of trends, a place where you’ll meet creativity, design and innovation. MORE!, which will include Lab Academy, was created as a Design Lab satellite and is a laboratory of ideas where space will be given also to other forms of artistic expression like music and other performing arts. Here, bold designers will display the most innovative “artefacts for the eyes”. All the other theme areas have been confirmed: in addition to Design Lab, the Fashion District, the area dedicated to lenses, the Fair East Pavilion, Tech and Otticlub. For the industry MIDO is also synonymous with training and culture. What’s new this year?We have a particularly rich program. The jewel in the crown is the third update of the Optical Monitor by GFK on behalf of MIDO and Silmo. Included for the first time are 4 new European countries and a very interesting survey on new consumer patterns carried out by Francesco Morace’s FutureConceptLab. An appointment that absolutely must not be missed, a great opportunity for in-depth information for everyone at MIDO: companies and sector operators.Will Bestand and Bestore be back?Yes, of course. Both initiatives are popular. As far as Bestore is concerned, the stores involved have very high profiles and our jury will have a hard time deciding!
What social media will be included?The Facebook, Twitter, YouTube and Pinterest profiles have been active for many years. This year we have profiles also on Google+, LinkedIn, Instagram and Flickr. For following all MIDO’s new developments and events online we have created two hashtags: #NeverEndingWonder and #MIDO2016. We also set up a new MIDO app so that you can have your admission ticket, exhibitor catalogue and map of the exhibition with you at all times. It is a tool that can also be personalized to receive the latest news from the eyewear world, updates from MIDO social media and information about events on the fashion scene throughout the year.What do you predict for this edition?I believe that Never Ending Wonder will amaze us again this year.
The never ending wonder is back!
world weekly wonders WMIDO 3
| Issue #47 | February 3rd 2016
L’Amy America, part of International Luxury Group, has signed a multi-year license agreement with Hanes Brands, to market and distribute sunglasses and ophthalmic frames for the Champion brand.“We are delighted to partner with Champion North America to create eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” said Stephen Rappoport, CEO of L’Amy Group. The Champion brand boasts an 93% consumer awareness level, and is the 2nd volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and RX sunglass collections will be fully supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging.
Binocleuses is the new exclusive US distributor for Kirk & Kirk. The Kirk & Kirk collection has been making waves in the US since their launch in 2014. Since then Jason and Karen Kirk have conducted a high profile US tour at the tail end of last year, visiting top independent opticians.“Karen and I have always enjoyed working with our US clients and are grateful for the warm reception that we have had to our debut collections,” said Director Jason Kirk “We operate a very selective distribution policy, forging close relationships with our retail partners.”Binocleuses, run by Melodie Annis and her team, also distribute Feb 31st and Matttew from their Philadelphia base.
New US distributor for Kirk & Kirk
On the 12th floor of an historic building protected by cultural heritage laws, on 130 West 42nd Street, Silhouette has just opened the Silhouette Gallery, a showroom and meeting place intended to enable people to undergo the experiences that can be enjoyed in the company's head offices in Linz, Austria, in the heart of the Big Apple. Created by architect Steve Clem of tvsdesign, the space aspires to become a meeting place and crossroads for retailers, key accounts, journalists, and influencers through a rich program of initiatives: from exclusive previews of models and concepts, to surprise events, and even personalized eyewear consultations. Silhouette Gallery will be an outpost in the United States for the presentation of the company's brand portfolio: Silhouette, Adidas Sport eyewear, and the newly-founded neubau eyewear. Also on display are highlights, like the Limited Edition collections created in collaboration with the most exclusive stylists (from Felder Felder to Wes Gordon and Todd Snyder) and the Signature Collection.
Marchon Eyewear and Liu Jo have extended the term of their long-term, exclusive, global license agreement for the design, distribution, promotion, and worldwide sale of Liu Jo sun and prescription eyewear. Since their debut on the market early in 2014, Liu Jo eyewear collections have met with excellent success, even surpassing contractual targets, resulting in the anticipated extension of the license. Considering such promising results, the new agreement also includes an automatic renewal clause one the new sales objectives have been reached. “In light of the optimism found on a European level, with more than 500 thousand units sold since the launch, we are forecasting a strong acceleration on an extra-European level, with a significant development potential in the United States and in Canada,” commented Nicola Zotta, Managing Director EMEA and Asia of Marchon Eyewear.
Silhouette opens a showroom in New York
Liu Jo extends its license with Marchon
L’Amy America launches Champion
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| Issue #47 | February 3rd 2016
Mike Ball CEO AlconPierre Costin Creative Director Porsche DesignSue Creek Vice President of Sales and Training AdlensSandrine Delloye Kids Design Director GucciDavid Eichelberger Senior Vice President of VPO AdlensPedro Lourenço Creative Director La PerlaJames Methven Vice President of Marketing Adlens
Bolon, a flagship brand of Xiamen Yarui Optical, a Chinese company that joined the Essilor Group in 2013, has chosen Anne Hathaway, the famous American actress, to become its brand ambassador in China, South East Asia and a few other territories.Anne Hathaway will appear in a communication campaign starting February 2016, across China including TV advertising, Internet, print and in-store. A video and pictures were shot in Los Angeles, featuring the brand tagline “My Style, My Bolon”.This confirms the willingness of the Essilor Group to strengthen the attraction power of its flagship brands as well as to accelerate its growth in a strategic market like China, but also in other countries. Bolon experienced success in the last 6 months in airports, in high end shopping mall and in duty free shops around Asia.
Hydrogen and Jplus have announced a partnership for the development, production and distribution of a sunglasses capsule collection, combining the creativity and expertise of the two Italian companies throughout 2016.Two models have been created for the new "Hydrogen Eyewear by JPLUS" range, called Manhattan and Ginza as they are inspired by the cosmopolitan style of two cities such as New York and Tokyo.Alessandro Martire, designer and founder of JPLUS that already designs, produces and sells glasses by Costume National, explains, "With Hydrogen, we intentionally tiptoe into the eyeglass market with a capsule collection that will be the starting point of the creation of a more complete collection, with distribution through the optic channel as well".
With Artist by PaperStyle, the young brand from South Tyrol in Italy has launched a project, thanks to which eyewear made in paper become art and art becomes paper eyewear. The first collaboration bears the signature of Truus Brands – a Dutch artist with a penchant for bold and brilliant colours –who created a special work of art, transformed by PaperStyle into real eyeglasses. 500 pieces for a limited edition, and the only one of its kind. The PaperStyle project was conceived after a long stint of experimentation, research, testing, and verification with the objective of obtaining a perfect eyeglasses frame made entirely in paper. Today PaperStyle boasts two eyewear lines: the Thin Collection, a true anthem to colour, and the Rock Collection, with iconic shapes and more classic colours, for 8 trendsetting models.
The art of PaperStyle
A capsule for Hydrogen
Anne Hathaway brand ambassador of Bolon
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Design, fashion & lifestyle
The brand's Spring/Summer 2016 advertising campaign exalts the feminine universe choosing as setting Florence and the evocative Galleria degli Uffizi. The historical and Renaissance atmosphere is the backdrop for garments and accessories, highlighting the brand's strong Italian identity. The models are immortalised by the photographer Txema Yeste, with total-look shots alternated with close-ups of the most iconic bags of the season. The super-light garments, shirtwaists and glamorous tracksuits feature geometric prints, fascinating floral motives and tenuous or vibrant colours, combined with shoulder bags, bucket bags and clutches in soft leather, decorated with sparkling glitter or sealed with the distinctive Lock Fly symbol.
Patrizia Pepe Divas
With the right mix of hybrid sport metropolitan attitude and sophisticated urban tailoring, Z Zegna's new multimedia SS16 advertising campaign portrays an inspired breeze of freedom that stems from the tendency to break the rules. The video is available in multiple formats.True to its trademark “Be Your Own Style” philosophy, the polished color combinations, innovative Techmerino wardrobe and stylish yet sporty attitude combine to emphasize a single, poignant message: “Stand Out From the Crowd”. The campaign, inspired by the cosmopolitan atmosphere of Barcelona, leverages playful visuals to highlight the lightness and versatility that are pillars of the entire collection.
Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150
Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999
email: [email protected]
The partnership between Interior Design Studio Armani/Casa, Dezer Development, and Related Group has given rise to the Residences by Armani/Casa project, in Miami, in Florida: a 60-storey tower with 308 apartments, at Sunny Isles Beach, just north of Bal Harbour, signed by César Pelli. From this collaboration between the famous architect of Argentine origins and Armani, an audacious and unique residential project has come to light, pervaded by refined and modern elegance. All the stylistic solutions adopted interpret a sophisticated homage to the culture and socialized nature of these places. Art deco is the characteristic element, which strongly influenced the architecture of this metropolis. It offers a contemporary interpretation, defining spaced with curved contours that lead the eyes of the observer towards the ocean. Even the colours that make up the palette recall those typical of the landscape, with fresh pastel hues that allude to the ocean and lush vegetation.
Residences by Armani/Casa in Miami
Connections between artists from different fields can bloom in projects like the one born of the collaboration between British rock band Skunk Anansie and the Tape Artist NO Curves. Tape Art is a form of art that uses adhesive tape to create actual paintings. Skunk Anansie asked No Curves to create the cover of their new album entitled Anarchytecture, and the artist was capable of straightening out and channelling in a geometric rigour the disorder that characterises the rock band's soul. No Curves was founded on the concept of the visible spectrum, or the part of the electromagnetic spectrum that includes the colours perceptible to the human eye. The four musicians enter this hypothetical triangular door and exit transfigured into broken lines that range in hue from infrared to ultraviolet. The frontwoman, Skin, assumes the most royal colour of all: purple.
| Issue #47 | February 3rd 2016
Musical architecture A multimedial approach
