The new challenger
Jim Ahern Amie Amizich
Steve Cain
Shelley Hamlin Dick Hendrickson Bunky Henry Mary Dwyer Horner Mike Kallam Ben Kern
Dave Collingwood Byron Comstock
Dwight Nevil Roy Pace Jo Ann Prentice Dick Rhyan Mason Rudolph John Schlee
Ben Hogan 2 9 1 2 W e s t P a f f o r d S t r e e t , F o r t W o r t h , T e x a s 76110
Ava i lab le on ly at your golf p ro fess iona l s h o p .
These tour players ploy the ben Hogan Doll
Sam Adams
on the tour!
Noni Schneider Mike Spang Beth Stone Sandra Spuzich Larry Wood Randy Wolff
for one reason...they think it is the best. An ever-increasing number of fine tournament Golfers are discovering the superior tournament play qualities of my APEX Series Ball.
The APEX Ball gives consistently longer distance because of its high coefficient of restitution. In addition to this superior rebound characteristic, it has tight dispersion patterns and performs virtually identically from shot to shot.
The touring professional's success depends on this kind of reliable performance . . .
And, you can depend on it too!
For more information circle number 171 on card
Debbie Austin George Bayer Deane Beman Gerda Boykin Louise Bruce Mary Bryan
Bob Dickson Jim Ferriell Pat Fitzsimons Doug Ford Gibby Gilbert Bob Goalby
mm * > > ' ^ ^ w a. n ^ M i ^ B H H H H B ^ V H ^ H B B ^ H B John Mahaffey Fred Marti Rik Massengale Margee Masters Mary Mills Paul Moran
from its appointed rounds.
For more information (Kelt numb»r 14/ on card
Finding a golf car that will operate perfectly under harsh conditions is a tough job. So, to make your job easier, Otis has developed the most rugged, powerful, safe and dependable car you'd ever want.
The Otis body is vacuum molded of high-impact Cycolac", the individual seats are all-weather vinyl with the driver's side easily adjustable. Combine this with a heavy-duty, 2 hp electric motor, 6 heavy-duty 220 amp batteries, hypoid drive train, and a combination spring/shock absorber suspension system and you've got hushed power, passenger comfort and all-day dependability.
Standard four-wheel stability, automotive type steering, drum-type brakes, and a low center-of-gravity help make the Otis the safest car to ever ford a dry gulch.
For the details on how to bring your golfers out of the rough, contact our factory and we'll have one of our brochures in your hands before the dust settles in this photo.
Otis Material Handling Otis Elevator Company PO Box 8600. Stockton. California 95204 (209) 948-2751
GOLFDOM THE BUSINESS MAGAZINE OF GOLF
ROBERT J. ABRAMSON PUBLISHER
JOE GRAFFIS SR. ASSOCIATE PUBLISHER
VINCENT J. PASTENA EDITOR
JERB GRAFFIS SENIOR EDITOR
PAULINE CRAMMER MANAGING EDITOR
JEAN CONLON FASHION EDITOR
STEPHEN W.BYERS ASSOCIATE EDITOR
PHYUIS BOYARSKY FASHION ASSISTANT
HARRY OBLITZ, DICK FARLEY MERCHANDISING CONSULTANTS
DR. MARVIN FERGUSON AGRONOMY CONSULTANT
RAGNAR JOHNSEN ART DIRECTOR
JANE CICHY PRODUCTION MANAGER
J. MICHAEL HADLEY PRESIDENT
ARNOLD E. ABRAMSON PUBLISHING DIRECTOR
JOHN F. DUNN DIRECTOR OF ADVERTISING
JAMES M BYRNE ADVERTISING SALES MANAGER
ADVERTISING OFFICES
EASTERN OFFICE: 235 East 45th St., New York, N Y. 10017 (212) 683 3100 BRADFORD ENGLISH. JOHN L. PATTERSON, ARTHUR MAY, JACK LYNCH. DON DAVISON. FRED HERRMANN MARY COUGHUN, Classified Advertising Manager
MIDWESTERN OFFICE: 400 West Modison St.. Chicago, III 60606 13121 346-0906 DONALD B. MURPHY. Manager Midwestern Operations, LES KRANTZ. JEFF WARD TOURISSE GREENFIELD
ADVERTISING REPRESENTATIVES
METROPOLITAN PUBLISHERS REPRESENTATIVES. INC
FLORIDA & CARIBBEAN: 924 Lincoln Road Suite 203, Miami Beach, Fla. 33139 13051 538 0436
4407 Vascoma, Tampa Fla.. 33611 18131 839 0082
GEORGIA: 2045 Peochtree Rd. N E Suite 315. Atlomo. Go. 30309 14041 233 5077
CANADA: 1255 University St., Suite 343, Montreal 110, Que., Canada 15141 352 8333
DETROIT. Sales Motivating Associates ROBERT W MORIN, 19400 W 10 Mile Rd., Suite 216. Southfield. Mich. 48075 <318) 352 8333
WESTERN REGION & MEXICO: Graves & Associates. CLARK GRAVES. 4311 Wilshire Blvd.. Suite 610, Los Angeles Calif 90010 12131 938 2001
It's never too hot to aerate
when you have Ryan spikers Regular aeration is a must to keep all turf areas healthy. During hot, dry months the safest way is to aerate the troubled turf with Ryan spikers.
The Spikeaire (1) is designed for spiking greens and other fine turf areas. I t 's self-propelled and pro-vides a deep, clean spiking action.
Spiking relieves compaction, allows nourishing air and water to get to root zone (helps decompose thatch, too). A spring-loaded turf-guard prevents lifting of shallow-
rooted turf. 5,000 sq. ft. of turf can be spiked in about 15 minutes.
Rugged Tracaire (2) (or Reno-vaire — not shown) is jus t the machine for spiking fairways and other large turf areas. High, dry spots are quickly spiked to allow moisture and air to penetrate to root zone. Relieves compaction fast. Coring and renovating tines are also available for both units.
When things get hot, spike with Ryan! Write for FREE Ryan Equipment Catalog.
TURF EQUIPMENT Outboard Marine Corporation P.O. Box 82409 1725 Cushman Drive Lincoln, Nebraska 68501
For more information circle number 137 on card 7/73 GOLFDOM MAGAZINE 3
10 members off our 10-ueor dob
Prooff that Philadelphia custom spikeproof larpet is a real pro
Ten is only the beginning. This is the largest club of its kind. More N-282 woven Wilton is installed than any other country club carpet. In almost every case, 10 years and more of
spikes, mud and beverage spills have not appreciably lessened the carpet's freshness and luxury. Fully customized, with your emblem, initials or special design woven in. Or select from our extensive library of club designs. All in colors of your choice.. No price premium on medium size orders.
V Division of Shaw Industries, Inc. Weaving Division: Allegheny Av. & C St., Philadelphia, PA 19134 (215-425-5830) • Main Offices: Cartersville, GA 30120
JOIN OUR 1983 10-YR. CLUB. SEND COUPON FOR FREE CARPET SAMPLE.
Philadelphia Carpet Co. Allegheny Ave. & C St., Philadelphia, PA 19134
Please send free spikeproof carpet samples and i brochure listing clubs using it.
Name —
j Title.
Address - _
I City, State, Zip L
For more information circle number 164 on card
GOLFDOM THE BUSINESS MAGAZINE OF GOLF
VOl. 47. NO. 7. JULY. 1973, INCORPORATING GOLF BUSINESS T I M E S M IRROR A PUBLICATION IN THE TIMES MIRROR COMPANY'S FAMILY OF SPECIAL INTEREST MAGAZINES
SPECIAL SECTION: BUILDING BLOCKS TO BIGGER MEMBERSHIPS
EDITORIAL INTRODUCTION 19 PAY AS MUCH AS YOU PLAY the concept o f ho l l y t ree cc attracted members
through a unique pr ic ing p lan based on u sage/by dan foster 2 0 YOUTH PROGRAMS: INSURANCE FOR THE FUTURE encourag ing youth p ro
grams and aduft incent ive p lans ensure c lubs an involved futu re membersh ip/by
Stephen w . byer s _ _ 2 4 COUNTRY CLUB LIFE FOR EVERYONE th rough a great var ie ty o f economical p lans ,
heather r i d g e cc is putt ing the " g o o d l i f e " w i th in the reach o f more people and
prof i t ing f rom i t /by j e r r y c laus sen . 2 8
ARTICLES PRO'S PAR/by jean con lon _ _ 3 0 THE PROFESSIONAL APPROACH/by patr ick d. w i l l i a m s 33 JIMMY JACKSON: PRO WITH A PURPOSE a grue l ing schedule doesn ' t keep this
p r o f e s s i o n a l f rom gett ing invo lved in the communi ty/by doug las lutz 3 4
SPECIAL REPORT: THE DELUGE severe f l o o d i n g has inundated many courses , but
phys ical damage has been minimal, economica l ly , i t 's another s to ry : play is d o w n
and poa annua is up/by joe doan 4 1
IRRIGATION TAILORED FOR ECONOMY: the i r r igat ion at founta in h i l l s gc was cus-
tom-made to overcome spec i f ic te r ra in and s o i l p rob lems to avo id future cost ly main-
tenance p r o g r a m s 4 4
POA ANNUA: TO ENCOURAGE OR CONTROL? one o f the count ry ' s leading
agronomi s t s puts this cont inu ing, but important, cont rover sy into per spect ive/by dr .
james b. beard 4 6
SPECIAL PRO SECTION TWO FOR THE MONEY v ince yanovi tch's e x p e r t i s e as a p r o f e s s i o n a l has se rved
him w e l l as a convent ion sa lesman for tamiment r e s o r t and has he lped boost pro shop
s a l e s / b y v ince yanovitch 3 2 A
FOLLOW THE PROFITS: f l e x i b l e in te r io r s in the p ro shop a l l o w it to keep up with
changing customer buying patterns , fash ion and equipment t r e n d s / b y dick far ley and
har ry o b i t z 3 2 B
THE PROFIT PRO SHOP by chuck cumming 32E
DEPARTMENTS COMING EVENTS 56 NEW PRODUCTS 58 NEWS OF THE INDUSTRY 17 CLASSIFIED 63 PEOPLE IN THE NEWS 57 ADVERTISER S INDEX 64
VIEWPOINTS ACCENT ON MANAGEMENT/by ken e m e r s o n .
TURFGRASS RESEARCH REVIEW by dr. james b. beard 1 1
SWINGING AROUND GOLF by herb graf f i s 12 GRAU'S ANSWERS TO TURF QUESTIONS/by f red v. grau 14 cover i l lust rat ion by l iam Roberts
GOIFDOM, Incorporating GOLF BUSINESS; July 1973. Published monthly Jonuory through October, by Popular Science Publishing Company (a Sub-sidiary of the Times Mirror Company), 355 Lexington Avenue, New York, N.Y. 10017. Copyright 1973, by Popular Science Publishing Company. Pub-lished simultaneously in Canada. Copyright under the International, Universal, and Pan-American copyright conventions. All rights reserved, including right to reproduction, in whole or in part, in any form. Printed in the U.S.A. For advertising rotes, apply to Advertising Manager. Editorial and Advertising offices, 235 East 45 Street, New York, N.Y. 10017. Address manuscripts and other editorial contributions to the Editorial Office. Unacceptable contributions will be returned if accompanied by sufficient first-class postage. Not responsible for lost manuscripts or other material. Controlled circulation postage paid ot Canton, Ohio. Pleose send change of address notice to GOLFDOM Magazine, Service Department, 235 East 45 Street, New York, N.Y. 10017. Members of Business Publications Audits, Magazine Publishers Association, and National Golf Foundation. Subscription rates $5 per year. Foreign, $6 per year. New subscribers ore advised that it fakes six to eight weeks to receive the first copy of GOLFDOM. A similar period is required to effect a change of address: ^^^^^^^ B R A
7/73 GOLFDOM MAGAZINE 5
I N T E R N A L O R G A N I Z A T I O N
V I T A L T O C L U B S
A recent article in GOLFDOM drew
attention to the two basic problems
facing the governing bodies of clubs
today: efficient operation and ex-
penses. In many respects both prob-
lems are one and the same. The ways
in which a club deals with them can
make or break it.
This writer has watched clubs op-
erate for nearly 20 years. It would be
fair to say that changes within the in-
dustry are, at this point, most en-
couraging. The worry is that far too
few clubs are adapting to the chang-
ing times.
Nowhere is this rigidity more evi-
dent than in the internal organiza-
tions of many clubs. All too fre-
quently, a club's board of directors
will think of the golf professional as
a playing companion, the superin-
tendent as a grass grower and the
club manager as a maitre d'.
These men serve these specific
functions, but they do much more
as well, and I would like to heartily
endorse the conclusions drawn in
the article, "Presidents and Owners:
How Do They Run Their Clubs?" in
the April issue of GOLFDOM Today's professional staff should
be just that, professional. As profes-
sionals, they should be the operating
team of the club, carrying out the
policies established by the board of
directors. Once those policies are es-
tablished, the professional staff
should have full decision-making au-
thority within the guidelines set by
the board.
Providing the club selection com-
mittee did its j ob when the profes-
sional staff was hired, that staff
should represent the continuity of
authority within the club. The staff
should, in fact, be far more qualified
to run the club than any single mem-
ber, regardless of his occupation. I f
they are not, then the fault probably
lies with the club.
The case cited in which one club
had had 20 managers in 20 years
would seem to be inexcusable. That
some of the managers were unquali-
fied for the work for which they were
hired reflects more on the selection
committee than it does on any indi-
vidual manager. One wonders who
was checking references.
More often than not, the profes-
sional staff are probably college
graduates and have degrees in their
respective work specialties. Where
this is not true, they certainly should
have been participants in the contin-
uing education programs offered by
their professional associations.
Nowhere is this more true than in
the case of the golf course superin-
tendent. Today's superintendent
probably has a degree in agronomy
from one of the fine state schools
specializing in this field; he keeps
abreast of the latest developments in
his specialty through regular con-
tacts with his association, the Go l f
Course Superintendents Assn. of
America, and through the seminars
at its annual conference. His knowl-
edge must span the fields of chem-
istry, pesticides, occupational safety,
business and budgeting, landscaping,
architecture and human relations.
Indeed, more than one superinten-
dent has become the general man-
ager of his club.
All three professionals should sit
in on board meetings. Many pro-
gressive clubs already are making
their staff reports a regular part of
the monthly agenda; some even in-
clude them at meetings of the execu-
tive committee.
Again, this writer would like to
put in a word for the superintendent.
He, most of all, should be included
at such meetings.
The golf professional sees almost
every golfing member of the club;
the club manager is in touch with
members whenever they entertain.
Because of the nature of his work,
the superintendent rarely sees any
but the most persistent golfers.
Yet, it is the superintendent who is
given responsibility of maintaining
the largest and most expensive piece
of the club's property—the golf
course. He should at least have as
much recognition and contact with
members as the rest of the club's
professional staff. Lack of it can be
crippling.
Just as I support the authority of
the club's professional staff, so do I
deplore the inferences that the club's
operating committees—green, house
and grievance—are a hindrance to
an efficient organizational chart.
Al l committees should be vehicles
for member involvement and partici-
pation in club activities. Operating
committees are no exception.
This is not to say that the criticism
is always unjustified. Operating
committees should play a supportive
role to management by serving as re-
sources to the professional staff. It is
only when these committees attempt
to usurp the authority of the profes-
sional staff that trouble arises.
There are a number of fine de-
scriptions of the responsibilities and
limitations of club committees. They
all point out that committees advise
and consult with the professional
staff; they do not interfere with their
decision-making responsibilities.
In practice, active involved com-
mittees provide a vehicle by which
clubs can stimulate membership
growth through member participa-
tion in club affairs.
In fact, the development of an ef-
ficient internal club organization
headed by a board of directors that
is aware of its policy-making respon-
sibilities and directed by a qualified
professional staff probably is the
best solution to the second problem:
high operating costs. •
6 GOLFDOM MAGAZINE 7/73
About golf car availability and profits.
If your club is keeping its golf cars moving, you're making more money than a club with cars sitting around, waiting for parts and repairs. A golf car can't earn money for you when it's not available for rental.
Mr. Golf Car , your Cushman Distributor, knows that. That's why he sells dependable golf cars to begin with. And provides fast repair service to back them up.
Take parts. Check around your area. Does any other source of golf cars maintain the stock of parts your Cushman Distributor does? Probably not.
Take mechanics. Your Cushman Distributor's mechanics know the answers. Most are factory trained. That's what gets your car out of the shop and back on the course. . . fast.
Take warranties. No other golf car manufacturer guarantees parts and labor for a full year.
The key to profitability in golf car rentals isn't in the initial cost of the car. It's in the amount of time your cars spend working for you on the course. And when it comes down to that, you can't beat the combination of a Cushman golf car and a Cushman Distributor.
Cushman, Outboard Marine Corporation, 1429 Cushman Drive, P.O. Box 82409, Lincoln, Nebraska 68501.
C U S H M A N ' For more information circle number 138 on card
i J j
If die weather stays right, Poa annua might
...if! But what if the weather doesn't cooper-ate? Poa annua's a "fair-weather friend" at best. Give it the right combination of temperature and rainfall, and there's no particular problem. But a few hot dry days later, you've suddenly got a patchy looking course . . . with no quick cure.
The time to solve potential Poa prob-lems is before they happen. And the easy, effective solution is with Balan,® Elanco's proven pre-emergence product that kills Poa annua seeds as they germinate, grad-ually reducing the stand while desirable
not be a problem this year
grasses take up the slack. Balan keeps working month after month . . . not only against Poa, but gets rid of crabgrass, goosegrass and foxtail as well.
Ask your Balan distributor salesman to help work out a full-course weed grass control program. With dependable, eco-nomical Balan, you can forget about the "ifs."
E l a n c o P r o d u c t s C o m p a n y , a divi -sion of Eli Lilly and Company, Dept. E-455, Indianapolis, Indiana 46206, U.S.A. (Balan*—bene fin, Elanco)
Hal Vogler and his sowing machine. Here's a man who wants to put the germination percentages on your side, for a change. He's with the W. F. Miller Co., the Jacobsen Distributor in Birmingham, Michigan.
And like the rest of us Jacobsen Distributors, he's got the machine that knows how to give you 70% germination on both overseeding, and in new seed beds. The Jacobsen Model 548-100 Seeder.
The reason it gives such good germination is because it plants the seed, not scatters it. (Broadcast-type seeders give you up to 40% germination. The rest of it often becomes bird seed.)
It removes thatch, it aerates and plants the seed, all in one operation. That's triple duty for your investment. (Not only that, if you take off the seeder attach-ment it will still renovate, thatch,
vertical mow, spike and aerate.) For smaller seeding jobs we've
also got the self-propelled Model 524-100. Same top germination results.
So if you're looking for rich and lush turf, try seeding with the sowing machine that can put more of your budget dollar where it does the most good.
Right where everybody can see it.
Your Jacobsen Distributors Before we sell it, we buy it.
For the name of the distributor near you write: Jacobsen Turf Directory, 1721 Packard Avenue, Racine, Wisconsin 53403
