© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

The New CollaborationExperience

Tim StoneMarketing Director Collaboration Europe

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Opex/Capex Management

Heterogeneous Environment

Complex Deployments

Siloed Tools & Applications

Business Impact

Work Anywhere

Device Flexibility

Trust at a Distance

Expertise/Info on Demand

Personal Factors

Dispersed Workforces

Video Proliferation

Content/Device Explosion

Social Media

The Need for a New ApproachTraditional tools do not address these challenges

Market Trends

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

“Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”

McKinsey & Company, The 21st Century Organization

Text Voice, Video

Num

ber

of S

take

hold

ers

Collaborative Tools

Documents

On

eM

an

y

EmailIM

TelePresence

IPCommunications

Vmail

Discussion Forums Video on Demand

Wikis Blogs Customer Care

Conferencing

Social Networking

CollaborationChanging the Way We Work

Virtual Events

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

End Users Ignore Social Media Policy “In Order To Do Their Jobs”

52% of organizations prohibit the use of social media applications

50% of end users admit to ignoring company policy at least once a week

27% admit to changing settings on corporate devices to get access to prohibited applications

Why? Top reason: “I need these technologies in order to do my job”

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Collaboration is Equal PartsProcess, Culture and Technology

Collaboration isn’t just about technology

We’re using collaboration to change the way we work

Process

CultureTechnology

“Real-time competence sharing is necessary in a complex and demanding industry. It is all about integrated operations and people in a seamless collaboration, independent of organization, time, and place.” Helge Lund, CEO of Statoil

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Essential Elements of Collaboration

Inside my organizationDispersed teams, outside my organization

Defined by organizational hierarchy

Self-organizing

Primarily single source

Largely asynchronous

Multiple sources, multiple devices, multiple applications

Non real-time and real time, interactive

You find information, people Right time, right people, right resource

Inside the firewall, walled off Inclusive, selective, policy-based

Communities

Content

People

NOWTHEN

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Wenglor sensoric gmbh, Tettnang - Germany

Business Overview and Challenge• Delivers Photoelectronic Sensors, Inductive

Proximity Switches, Ident Products and Safety technology.

• 50,000 customers and 500 employees worldwide.• Challenge: legacy telephony & heterogeneous

networks unable to provide highly efficient communications in a globalized business environment.

Solution deployed by xevIT• Telephony & Integrated Messaging• Presence & Personal Communicator• Contact Center• Mobility for mobile and wireless phones• Audio/Web/Video conferencing

Business Benefits

TrainingReduced travel costs ($70k per year) for Sales and Technical support people worldwide.

R&DShorter time to market by sharing simultaneously design software application and video of the product.

SalesSavings up to 20 mins per day per person with Personal Communicator and Single Number Reach.

Customer ServiceImproved satisfaction using Presence to reach the right resource with customer context.

    

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

Boeing collaborates Over 1m meetings per year

Largest customer of WebEx collaboration technologies worldwide

5 year increase over tenfold

168k employees / 70k WebEx accounts

Over 27,000 external suppliers

Reduced time to market

Currently investigating integration of UC, IM and Presence into the WebEx environment

Boeing Supplier Award (non manufacturer section)

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Engagement & Solution

• Increased demand for health services• Difficult to access doctors in remote

and rural areas• Shortage of medical experts

Challenge

• Public-private partnership (Cisco+ Scottish Center for Telehealth + NHS Scotland)

• Global cross-functional engagement to develop new solution

• Solution based on Cisco IPC/UC, TP, UCC and IP-based Medical devices

• Opportunity to ’transform’ healthcare delivery systems radically

• Improved citizen experience• More effective care delivery model

Customer Results

Engagement & Solution

”HealthPresence is an asset to improve the quality of

telephone advice and triage. Being able to visualise and

have physiological parameters on a patient will improve patient

care”Dr Karyn Webster and Dr Fiona Mair

Healthcare Transformation

HealthPresenceAn Alternative Healthcare Delivery Model

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Executive Messaging

Product Demonstrations

Learning & Tutorials

HR Training

Customer/Partner

Meeting Recordings

Company Meetings

Unique Value of Video

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

103k users14m IM chats/qtr.65% growth Y/Y

Instantmessaging

6k threads22k messages/qtr.

4% growth Y/Y

Forums

27k Expertise profiles 4.9m searches/qtr.13% growth Y/Y

Directory 3.0

802 units84.5k meetings/qtr.

62% growth Y/Y

TelePresence

62k users533m mins/qtr.

62% growth Y/Y

Conferencing

25k videos111k views/qtr.

38% growth Y/Y

Video

378k pages561k edits/qtr.

58% growth Y/Y

Wikis

Growth in Collaboration Services is

Exploding! 84 Communities1.2m hits/qtr.

95% growth Y/Y

IWE

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

A Year in the Life of a Cisco iWorker

Home902 hours

35% Home1232 hours

49%

Office900 hours

35%

Office639 hours

26%

Offsite282 hours

11%

Offsite297 hours

12%

Flights235 hours

9%

Car/Train263 hours

10%

Car/Train298 hours

12%Flights

20 hours1%

2008 2009

Total hours (work + travel) = 2,582Productive hours = 2,084 (81%)

3 long-haul + 16 short-haul return flights (6 at the weekend)Carbon footprint = 17.25 tonnes*

Commuting cost = £666Cost to Cisco = £10,501

Total hours = 2,486Productive hours = 2,168 (87%)

2 short-haul return flights(none at the weekend)

Carbon footprint = 4.66 tonnes*Commuting cost = £473Cost to Cisco = £1,935

* Figures from co2.balance.uk.com

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

Secure Inter-Company

FlexibleConsumption Models

EnterpriseSocial Software

Video Communications

Interoperable,Open Architecture

Integrated Experience

Cisco Strategic Direction

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

MESSAGINGIP COMMUNICATIONS

MOBILE APPLICATIONS

CONFERENCINGCUSTOMER CARE

Key Collaboration Technologies

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

Infrastructure

CollaborationServices

Communicationand CollaborationApplications

Virtual Machines Network Storage

Presence

Location

Session Mgmt

Policy and Security Management

Client Frameworks

Content Mgmt

Tagging

Conferencing Customer Care

Enterprise Social Software IP Communications

Messaging Mobile Applications Telepresence

ON-PREMISE SAASHYBRID

Cisco Collaboration Architecture

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

This core is then accessed by any combination of end-user clients, devices and applications from Cisco or third parties

Delivering a Consistent ExperienceAnywhere, Any Content, on Any Device

Infrastructure

CollaborationServices

Communicationand CollaborationApplications

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

Integrated Workforce Experience

Content management

Social & network-based auto-tagging

People, communities, information, search

Click to: call, IM, meet

Personaldashboard

Directoryprofile

Blogs, wikis,forums

Video

Communityteam space

UC-enabledbrowser

Policy andSecurity

Micro-blogging

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

Collaboration Applications Moving to Smartphones

1919© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID