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The New Facebook Algorithm: Adapt or Die

Date post: 15-Jul-2015
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New Facebook Algorithm Adapt or Die
Transcript
Page 1: The New Facebook Algorithm: Adapt or Die

New Facebook Algorithm

Adapt or Die

Page 2: The New Facebook Algorithm: Adapt or Die

“Our goal with News Feed has always been to

show people the things they want to see”

- Facebook

Page 3: The New Facebook Algorithm: Adapt or Die

People sure see less posts; so marketers now see a

big part of their work hidden,

with a suffering organic reach…

Page 4: The New Facebook Algorithm: Adapt or Die

Let’s sum up what the new Facebook’s

algorithm will bring in the digital market

Page 5: The New Facebook Algorithm: Adapt or Die

Let’s sum up what the new Facebook’s

algorithm will bring in the digital market

What’s new in themarketers’ playground?

Page 6: The New Facebook Algorithm: Adapt or Die

Only 300 posts a day in an average Facebook

user’s News Feed instead of 1.500 posts.

As we used to experience.

Page 7: The New Facebook Algorithm: Adapt or Die

Only 300 posts a day in an average Facebook

user’s News Feed instead of 1.500 posts.

As we used to experience.

We must now focus totally on quality.

Quantity is optional.

Page 8: The New Facebook Algorithm: Adapt or Die

Quantity is optional.

Page 9: The New Facebook Algorithm: Adapt or Die

Stop use promotional posts to promote services

and products; to do so, use real Facebook adverts

tools.

Page 10: The New Facebook Algorithm: Adapt or Die

That’s what people like, and experience it better

To promote team, brand image…

Use promotional posts

Page 11: The New Facebook Algorithm: Adapt or Die

Lower the quantity to be sure to give

your audience only what they want

Posts, daily or not, MUST follow the

fans’ interests.

Page 12: The New Facebook Algorithm: Adapt or Die

Forget about your products & services.

Page 13: The New Facebook Algorithm: Adapt or Die

Allocating a separate budget for

Facebook advertising will be a smart

habit under the new algorithm’s reign.

Page 14: The New Facebook Algorithm: Adapt or Die

You’ll be able to use more

Facebook adverts

To promote your products & services

Page 15: The New Facebook Algorithm: Adapt or Die

To conclude:

Write less posts but better quality,

only about your target audience’s

interests

Not about your products and services

Facebook adverts are used to sell.

Page 16: The New Facebook Algorithm: Adapt or Die

Bonus:

Tips for smart marketers.

Use more short videos on Facebook, this is a

huge trend for 2015 and you can link them to

your commercial website.

Page 17: The New Facebook Algorithm: Adapt or Die

Read more on my article here

http://blog.ohyeah.vn/2015/02/facebook-marketing-change-adapt-or-die/

Page 18: The New Facebook Algorithm: Adapt or Die

Mr. LUCAS LENOIR, Strategic Planner

Email: [email protected]

Phone: +84.988.113.612

THANK YOU

For any information and solutions for improving your brand’s online performance, please

contact:


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