The New FocusDistrict 5080 – Membership SessionsPasco / Coeur d’Alene / Creston

Rev 9-4-2014

Presenters

Steve LingenbrinkZone 25/26

Membership Advisory Chair

Dell GrayPDG D5110

New Focus Cadre

Rotary International Zones 25 & 26

2,650

2,700

2,750

2,800

2,850

2,900

2,950

3,000

2,972

2,993

2,964

2,919

2,975

2,893

2,828

2,719 2,716

2,666

2,656 down 11% - 337 fewer

Rotarians

District 5080 MembershipJuly 2004 thru June 2014

UP

same

down

13 declined between 1% and 15%11 declined between 15% and 30%

13 declined more than 30%and 3 of our clubs closed their door

40 of 62 clubs

downsized

District 5080

July 1, 2009

2828

July 1, 2010

2719

July 1, 2011

2716

July 1, 2012

2666

July 1, 2013

2656

Net Loss172

The Challenge

We have a membership

challenge

Hold the Presses!

New Information… that can help!

siegel + gale

siegel + gale Survey

Two key questions:1.Why did you JOIN Rotary?

2.What is the main reason you STAY with Rotary?

Why Join?To positively Impact my community

35.5%

For friendship 30.0%

Networking opportunities 18.7%

Personal & professional recognition

4.3%

Training opportunities 3.3%

To have positive impact globally 8.2%

Why Stay?To positively Impact my community

35.5% 36.1%

For friendship 30.0% 38.4%

Networking opportunities 18.7% 5.2%

Personal & professional recognition

4.3% 2.3%

Training opportunities 3.3% 3.5%

To have positive impact globally 8.2% 14.5%

Key Points – From siegel + gale

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Learning Objectives

What we can

do… Right Now!

Ponder This

Who Are Our

Customers

Members

What Our Customers Want

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Ready

But First…

Is our Club Actually READY for New Members?

The QuestionsIs our Club…

Attract ive…Relevant…Engaging?

Attractive & Relevant Indicators

• Good Website, Facebook• Members feel Involved &

Committed• Get to meet & know local Leaders• Members & Guests Feel Welcome• Strong Camaraderie (and Fun)• Respects Members’ Work • Club is active... Is “doing” things.

And more...

Survey Exercise

Survey Our Club

NO to any question?

Survey Results

Your Top Three Priorities

Every NoBecomes

A Planning Opportunity

Questions?

10 Minute Break

AttractionHow Do

We Attract New

Members?

Appeal to

Them

Three Steps to Attraction

1. The Ask

Ask Exercise

Meet Mary Smith

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles

What About Other ProspectiveMembers?

Three Steps to Attraction

1. The Ask2. Website,

Facebook+

Your Website

Does your website reflect what you

told Mary?

Your Website

Lamorinda Sunrise Message• change the world?...1.2-million members

• 34,000 clubs globally

• clean water for drinking ... human health

• combating hunger ... eradicating polio

• explore this site to learn more about Rotary

International

Wrong Message

What Works Better?1. Rotary has 34,000

clubs in 200 countries and regions.

2. Rotary is in Albania to Zimbabwe

3. Rotary is eradicating polio.

4. Explore this site to learn more about Rotary International.

What Works Better?1. We are local business,

professional and civic leaders.

2. We get to know one another.

3. We get things done in this community.

4. We are involved in the community and we have fun doing it.

What Works Better?1. Rotary has 34,000

clubs in 200 countries and regions.

2. Rotary is in Albania to Zimbabwe

3. Rotary is eradicating polio.

4. Explore this site to learn more about Rotary International.

1. We are local business, professional and civic leaders.

2. We get to know one another.

3. We get things done in this community.

4. We are involved in the community and we have fun doing it.

La Habra Message• Work with parents to improve local schools

• Provide scholarships to needy students

• Offer ethical and leadership education

• Improve the lives of people who didn’t get

your opportunity

• Get involved and have fun!

Build a Better Website

• Who are we?• What do we do?• What’s in it for

You?

What’s In It For Our Customers?

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Who ya going to call?Need website help?Call the Ghost Busters

Public Image Coordinators“Marketing Team”

Three Steps to Attraction

1. The Ask2. Website,

Facebook+3. The First

Impression

The First ImpressionWhat creates an impression?• _______________

• _______________• _______________

How Do We Treat Our Guests?

Is every guest special?

Do We Rush the Question?

Is Your Club Like Cheers?

Sometimes you want to go,

Where everybody knows your name, and they’re always glad you came.

Questions?

10 Minute Break

Involvement Tips

Involvement4 Hold ‘em Tips

Tip #1

INDUCTIONMake The Induction

PERSONAL

Induction Exercise

Meet Mary Smith’s

Family

Tip #2

FRIENDS#1 Reason for

StayingNames & Vocations

Tip #3

OPPORTUNITIES

To Do Something(assignment)

Tip #4

Add SomeROTARY

KNOWLEDGEWhy?

Tip #4

Add SomeROTARY

KNOWLEDGEHow?

Twelve Letter Topics1. Welcome2.

Communications3. Classifications4. Rotary Basics5. Club Service6. Vocational

Service

7. Community Ser.8. International Ser.9. Youth Service10. Our Foundation11. Attendance12. Sponsoring

Where to Find Information?

Website Resources

• Preparing your Club to Grow

• Mentorship materials• What’s in it for me• Why Join Rotary• We Care booklet

Review with your club

PREPARING YOUR CLUBS TO GROW

15+ TIPS FOR SUCCESSFUL CLUBS

Keep ‘em

Retention

The Joliet Club has 100% Retention

What Our Customers Want

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Why They Leave?

If you do nothing. . .15% will leave

“Not Worth It”

Cut This 50%

What You Can Do – Right Now!

1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests 4. Board adopts “name/work”5. Start personalized Inductions6. Start New Member letters7. Top “Easy To Do Take Away” implemented8. Plan to turn “NO’s” into “YES’s”

Easy Now Actions!

Within Next 30-Days!

1. All members develop the “Ask” response.2. Review & update Website 3. Assign Greeters/protocols 4. All members begin knowing names/vocations of all others5. Continue vocational talks by all members6. Top two “Take Away” ideas are implemented7. Top three “NO’s” are turned into “YES’s”

Easy 30 Day Actions

Within 90-Days!

1. All members know names/work of all (at least new members) & continue

work/personal talks for all2. Guests/Visitors all feel welcome3. All members feel welcome — Cheers! 4. All members involved5. All members have a “What’s Rotary” response6. Remaining “NO’s” are turned into “YES’s”

90 Day Results

What Our Customers Want

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

The Next Steps

• Complete “Take Aways”• Prioritize the Top 3• Report Out of Examples• Share your Priorities

Your Presenters – Thank You!

Your Presenters – Thank You!

Steve LingenbrinkZone 25/26 Membership Chair email - steve@lingenbrink.comphone – (206) 276-5553

Dell GrayPast District Governor – Membership Cadreemail – dggray5110@gmail.comPhone –  (541) 580-0401