BOOST YOUR SALES WITH EXTRA COLD Research and hard sales figures show the enormous potential of Heineken® Extra Cold: • 60% of all consumers agree that Heineken® Extra Cold is very attractive, provides better refreshment and is worth paying more for. • Since Extra Cold was launched in 2006, over 85,000 outlets in more than 110 markets all over the world have been serving Heineken® Extra Cold in bottle or as draught beer. • The average volume increase for draught beer has been 18%. Besides the volume increase, Extra Cold clearly supports Heineken’s passion for quality, setting Heineken® apart from other brands. This is why Heineken strongly believes in the huge opportunities that Extra Cold beer offers. HEINEKEN ® EXTRA COLD DRAUGHT Heineken® Extra Cold on draught comes from a partly frozen draught column covered with a thin layer of ice. The booster cooler under the bar cools the beer down to an extra low temperature. The beer is poured into an Extra Cold frozen Heineken® Ellipse glass which then cools the beer even more, all the way down to zero degrees. THE NEW HEINEKEN ® FOUNTAIN EXTRA COLD
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BOOST YOUR SALES WITH EXTRA COLDResearch and hard sales figures show the enormous potential of
Heineken® Extra Cold:
• 60% of all consumers agree that Heineken® Extra Cold is very attractive,
provides better refreshment and is worth paying more for.
• Since Extra Cold was launched in 2006, over 85,000 outlets in more than
110 markets all over the world have been serving Heineken® Extra Cold in
bottle or as draught beer.
• The average volume increase for draught beer has been 18%.
Besides the volume increase, Extra Cold clearly supports Heineken’s passion
for quality, setting Heineken® apart from other brands. This is why Heineken
strongly believes in the huge opportunities that Extra Cold beer offers.
HEINEKEN® EXTRA COLD DRAUGHTHeineken® Extra Cold on draught comes from a partly frozen draught column
covered with a thin layer of ice. The booster cooler under the bar cools the beer
down to an extra low temperature. The beer is poured into an Extra Cold frozen
Heineken® Ellipse glass which then cools the beer even more, all the way down
to zero degrees.
THE NEW HEINEKEN® fOUNTAIN EXTRA COLD
Beer is an important driver for turnover.
Consumer research has indicated that 42%
of consumers prefer Extra Cold beer at specific
moments and places. The taste of Extra Cold
is smoother, less bitter and easier to drink.
In response to consumer needs and to create
added value, Heineken has introduced the
innovative Heineken® Extra Cold in 2006.
BENEfITS Of HEINEKEN® fOUNTAIN EXTRA COLD:
• Premium and recognizable Heineken® Fountain shape.
• Reduction of energy consumption of total installation is more
than 40%*.
• Investment costs in Extra Cold installation are reduced by 23%.
• No glycol cooler required which will save space and reduces the
maintenance required.
• Emphasis on Extra Cold by temperature indicator in the sight of
the consumer.
• Fast freezing, ice builds up within 1 hour.
• Control box with timer enables icing during opening hours only.
• Applicable in tropical conditions up to 38°C.
What is heineken®
eXtRa COLD?HEINEKEN AND SUSTAINABILITYHeineken has defined a long term sustainability program
aiming to reduce the environmental impact of our product,
called Brewing a Better Future. One of the ambitions is to
serve our customers a refreshing cold beer in the most
sustainable way. For that reason, Heineken® launched the
new innovative Heineken® Fountain Extra Cold.
The Heineken® Fountain Extra Cold column is a great
innovation which not only serves the consumer and
customer the same Extra Cold beer, but it also serves the
planet. It is therefore a good base for further growth.
* Compared with the first generation Falcon Extra Cold column
* Compared with the first generation Falcon Extra Cold column
PROfIT 23% lower system investment, 40% lower energy costs*
PLANET >40% lower carbon footprint, no glycol cooler
