The New Music Industry

inspirational presentaition by Musikparlamentet

1996: The Internet and the MP3 file

• The InternetIn 1996 the internet had a commercial break through – 12% of the dansh population now use the internet frequently. Today the number is higher than 95%.

• Mp3-filenThe Mp3 file is launched in 1996. The MP3 is 100% duplicable. Combined with the internet music now has the ability to move freely in cyberspace without loosing quality.

2000: Albums sales peakAlbum sales in Denmark 1995-2009

2001: Napster og file sharing

In 2001 Napster was forced to close after numerous law suits by e.g. Metallica.

Napster was shut down, but illegal file sharing still flourishes on the internet.

2004: ”The Long Tail”

The Long Tail describes the consequence of digitalization on the market, but is there money to be made in the tail?

Chris Anderson - ”The long Tail” - Wired Magazine 2004

2007: Freemium

2009: Cloud music

Chris Anderson is Back!Chris Anderson – ”Free” – 2009

• Should music flow freely?• Is cloud streaming the future

businessmodel for the music industry?

2010: A New Music Consumer

Det er altid godt at slutte med lidt statistikker

• 68% af de 18-25 årige streamer musikmindst en gang om måneden. (Tallet er 32% for alle aldersgrupper)

• 30% af de 18-24 årige købver musik online mindst en gang om måneden. (Tallet er 16% overordnet)

• Stat 3 (Villighed imod brands)• Stat 4 (Youtube)• Stat 5(Smart phones)• Stat …

Kilde: MEC:ACCESS

Who leads the way today?

OK GO made a viral videos in collaboration with insurance company State Farm. Have you seen it?

Who leads the way today?

Lady Gaga has more than 18 million likes på Facebook and 6.3 million followers på Twitter.

She calls her fans”Little monsters”

Who leads the way today?

Who leads the way today?

The New York based band Pomplamoose have sold more than 100.000 albums, without playing a lot of concerts.

They started out making music videos in theirliving room and becamea YouTube hit.

Who leads the way today?

The Asteorids Galaxy Tour sold 25% of their bandet for 8 millioner kr. to an investment firm.

Hvem viser vejen i dag?

Who leads the way today?