Date post: | 26-Jun-2015 |
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Education |
Upload: | wade-molyneux |
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The New Myspace
Emmet Molyneux
Sam Marlow
Sheldon Steele
Ryan Ejim
The Time of Success• More than 110 Million
monthly active users around the globe
• 1 in 4 Americans is on Myspace
• Around 300,000 new people sign up to Myspace each day
• More than 8 million artists and bands
• Sean Kingston • Arctic Monkeys• Dane Cook
• Still a main source of music and entertainment
• Didn’t stay with the competition
• Failure to change• News Feed• Infamous
“like” button• Late to respond• 2006 MyspaceIM• 2007 MyspaceTV
The Downfall
The Transformation • The site has a player fixed on the bottom that plays as a users
tours the website• It has adopted a Pinterest look with large pictures that make up a
users page• You can sign in with a FB or Twitter account
Features • Discover new music
with improved search and new features• Discover/Browse • Top Charts• Similar Songs• Editors Picks
• Enter Raido mode for a leanback listening experience
• Listen to individual songs, full albums, and playlists on demand
• When last song is played you will automatically enter radio mode based on last song played
Target Market• Change in targeted demographic
• New focus user profile “David Croft”• looks to be less of the
original target of young adolescents bloggers and start-up bands
• Trendy young urban professional/student/creative types
• Users of Twitter, Tumblr, Facebook, Pinterest
• Serious musicians looking to market themselves through social networking
• Site redesign is focused on a heavy touch/paneled interface• Aimed at tablet, smartphone, and
touchscreen users
Justin TimberlakeCo-Owner
• Rupert Murdoch Purchases Myspace for $580 million
• Tim Vanderhook and Justin Timberlake purchase Myspace from Murdoch for $35 million
• Timberlake will promote Myspace himself
• Encouraged 1 million new users to join
http://www.youtube.com/watch?v=P2Z7go11GNE
Questions?
LinksPinterest:
http://pinterest.com/molyneue/myspace/
Links to articles and blogs: http://goo.gl/ZQHah - The New York Times http://goo.gl/JPN1 - Crunch Base http://goo.gl/b4mu4 - Rolling Stone http://goo.gl/qHBtM - The Daily Beast http://goo.gl/hka6o - Mashable http://goo.gl/Gd563 - LA Times http://goo.gl/La2w0 - Hub Pages http://goo.gl/gXzId - Social Media Influence http://goo.gl/Rhlsy - Web - Strategist
Twitter: https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace List
Youtube: http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace
Video