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www.karensouthallwatts.co m The New Networking Successfully blending new online tools and traditional communication skills
www.karensouthallwatts.com
The New Networking
Successfully blendingnew online tools and traditional
communication skills
www.karensouthallwatts.com
Everything old is new again
www.karensouthallwatts.com
The evolution of networking
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Who’s online?
• Thought leaders
• Followers
• Friends
• Problem children
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Expectations and instant response
I didn’t reply to your text because…
•I’m driving!
•I’m in a meeting
•I need to research the answer
•I’m eating, bathing, napping…
•My phone battery is dead
?1
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Everyone’s a writer
?2
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There is no tone of voice online
Emotionally charged words
• Political terms
• Religious terms
• Racial terms
• Comments on intellect
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There are only 24 hours in a day
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Your social media/networking plan
Figure out what you want to accomplish
• Select your channels
• Klout vs. Kred
• Real world results
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Other measures of results
• Clicks thru to your registration form
• Scheduled face-to-face meetings
• Products sold• Dollars raised
?3
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Meet the $68 man
• $50 to buy Twitter followers from fiverr.com
• $18 to set up a Wordpress website
= instant expertise
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The Big 3
• Big, purely social roots, growing business applications
• Professional, targeted
• Fast, fluid, pointing device
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Worth 1000 words
• Established, show-and-tell
• Visual plus followers and email updates
• Free & pro levels; common section for use with link back
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More like real life?
• Only one-third of users are American, and only half speak English.
• Nearly half of all Google+ users are between the ages of 18 and 24, and more than one-third are students.
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Dust off your old school skills
Retweets, endorsements, follows, re-posts, virtual introductions, recommendations…
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Nurture before asking
“Never ask a favor of someone till they have had their dinner.” Anonymous
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Follow-up and Follow Through
Live Networking Event
Business card w/Social Media info
Facebook page announcing Radio Interview
Blog reinforcing your expertise on topic; sign up for email newsletter
Twitter; announcing live networking event; link to blog and Facebook page
Newsletter that directs customers to your main website & offers specials
Radio interview that mentions blog
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Practical and cautionary tips
?4
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Share your tips
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Basic LinkedIn
• Photo• Completed profile• Add skills• Discussions
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Facing Facebook
• Why are you here?• Shifting sands
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Sweet Tweets
• Photo or logo?• Timing• DMs• Watching #hashtags
and @• Short, sweet, retweet
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Quick Tips
• Never post when you are drunk, angry, sleep deprived etc.
• Repost content to hit more time zones
• Double check news
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Wrap It Up
Daily Weekly 1-2 times a month
Monthly Quarterly Every 6 months
Posts and Tweets:ContentConnectionCasual
LinkedIn discussionsSerious blog comments
Post a blogSubmit an article online
Send newsletter
Have a Facebook contest or a sale
Evaluate results and modify the plan
Sample social media schedule
Have a plan
Know your people
Budget your time
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Questions?
@askkaren on Twitter
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