The new online platform

Proposed Platform Evolution

5 year old platform

New Platform for the next 5 years

Focus in courses and Hot topics

User Centric Smart and Dynamic Platform

FutureToday

New NGDTI/ NGC

New NG: User Centric Smart and Dynamic Platform

User´s

profile

User´s

device

User´s

activity

•Targeted Content for each user needs

•Specific formats to visualize and interact

NG Learns with usage

•Targeted Content for each stage of purchase funnel

•Follow Users carreer path.

Full feature CRM

User Centric Smart

Dynamic

Smart

More than just a new look and feel

Main Functionalities: Data Gathering• Step by Step Data Gathering

Gives and Gets concept: • User provides information in exchange of

value. Conversation approach:• Minimal mandatory data requested at

registration.• Gathering of data continues as a

conversation with each interaction.

After downloading a few documents:

“Your the profile is 50% completed.. “

After a course has been completed:

How difficult was this course?Do you want more content

related to topics?

value

Profile info

New NG

User Profile – Understanding User Behaviour What she brings• Company data (Industry, PC fleet, revenue, IT budget etc)• What it does in that company (Area, Role, Title)• Others: Country, city, languages preference etc.

What she does in the community• New or old member, • Usage frequency• Interactions: watch videos? Takes courses? Download documents? Responds to

surveys? Share with colleagues, post comments, reference site to friends?• Other interactions: customer support, interactions with a consultant, contacts

to provider, purchase of product

How she connects:• What devices are used to connect, what are their capabilities. What´s the

time pattern for each device.

Interactions and Social Network will provide information that platform

will use to provide a better service to the user

Main Functionalities: Data Gathering• Registration through social

networks• Populate fields directly from social

network• Convenient for user

• Other Opportunities to Gather Data• Request for profile updates every x

month.• Call center (i.e. event agencies)• Tech Interactions (BDMx, CMM)• Tech IT resellers • Online campaigns. • Customer support• Face to face events• Registration for specific activities

(event, webcast, raffles etc.)

CRM Plus

• Important number of data fields for each user needs to be Collected and analyzed

• Platform ready for connectors to popular 3rd parties CRM solutions.

Resellers and

Partners

Customer Support

Site Interactio

ns

DistrictsNewsletters

Social Network

s

Campaigns

Dynamic and complete DB profile

Main funcionality: Interactions

• User post comments on

content (courses/videos

etc.)

• User vote for content /

courses

• User vote for other users

• Surveys and possibility to

interact through the site

A Peek to the all newNG

Dynamic content populated according to users segmentation

There will be no fixed banners (or kept to minimum)

Infinnite scrolling

Format will adapt to device capabilities

“cards” style containers

Color coded contente for easy reference

Single menu/filter

No page reloadingClicking a topic will sort content “cards containers” dynamically in real time

Courses

Multiple devices

Engaging

Interactive

Connected

Multiple assessments / Quizzes

Tracking and report along the way

Multiple Devices in a Diverse Environment

Module 1 and 2: At work on-line at

desktop PC with full HD Monitor and

broadband connected

Module 3: In the commute home,

smarthphone, poor or no connectivity

Module 4: At home, Tablet, broadband connection, touch capability, Smaller

screen

Module 5: Running, listening podcast in

mp4

Engaging Interactive

Drag and drop type of Interactions.

Selection, connecting the dots.

Engaged (interaction every 3min)

Connected Shows if there is another user logged taking

same course or related course

Display status of customer service and community manager

Allows to interact with: Other users

Customer service

Community manager

Suggest course to others (share)

Other features

Show progress in every step. Sidebar Menu Option to pause, review etc. Annotations Users Feedback: can vote

and comment course content

New NG / Future coverage