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Recommendations from friends remain most credible form of advertising – 83% of patients trust recomenda- tions from friends & family Does the patient know a doctor personally? Does the patient trust the recommendation? The New Patient Journey Get some insight into the somewhat complicated decision-making process a patient goes through when choosing a new medical practitioner. Patient asks a family member or friend for a personal recommendation. Patient turns to Google search & online reviews. Does your practice have a perfect 5-star average? Does your practice have a perfect 4-star average? Has your practice respond- ed to the small amount of negative reviews its received? Does your practice have reviews less than 3 months old? Does your practice have at least 5 - 10 online patient reviews? Patient goes with doctor she knows and trusts. Patient chooses recom- mended practice. YES NO YES NO Does your practice rank highly in Google? Does your practice have online reviews? Patient never even sees your website. Patient doesn’t trust your business & keeps searching. Patient suspects faked Reviews & keeps searching. YES NO YES NO Patient doesn’t trust your business & keeps searching. YES NO YES NO 77% of patients use online reviews before selecting a dentist, optometrist, ortho- dontist, etc. 84% of patients trust online reviews as much as person- al recommendations from family, friends, & colleagues. The first ranking position in search results receives 42% of all click-through traffic; whereas, the second posi- tion receives just 12% 94% of potential patients will consider using a practice with a 4-star rating. Patient trusts the upset review(s) and steers clear of your practice. YES NO Patient thinks your reviews are no longer relevant & searches on. Patient wants a practice that has 5 - 10 reviews to refer to and contunues looking for one that does. Congratulations! The patient has gained sufficient trust in your practice to become your patient & pays you $2,000 - $45,000 over her lifetime. YES NO 83% 7 out of 10 patients said their opinion was changed after a business responded to a negative review. 73% of patients agree that reviews older than 3 months are no longer relevant 90% of potential patients read 1 - 10 reviews before they feel they can trust a practice. YES NO Meet Weave. Now that you know where your reviews may be lacking, let Weave help you fill in the gaps. Visit getweave.com to learn more and set up a quick demo. 77% 84% 95% 42% 12% 95% of patients suspect censorship or faked reviews when they don’t see bad scores. 94% 73% 90% $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1 2 getweave.com
