The NEW READING ERA

Business opportunities for ePublishing on iOS DevicesSunny KokCEOGreenTomato20 September 2010

The “E” Revolution

The “E” Revolution

~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide

Figures

>130K titles iBooks Worldwide, >6K apps in HK App Store under Book Category

Largest App Store in the World, reach over 77 cities worldwide

>6.5B apps downloaded, >250k apps available, >54 apps per iOS device

Newspaper

#1 Preposition Periodical

Book- Frequent Update- Target Mass Market- Advertising-Driven + Subscription

Periodically Update -Target Vertical Market -

Subscription-Driven + Advertising -

- Seldom Update- Target Niche Market- Print Run Sales

#2 Packaging

Which device?

Create yourown

Application

Which Approach?

#3 Product

Something BASIC

• Easy adjust screen brightness• Font size and type change• Bookmarking with sync across all iOS devices• Search• Page color change• Passages Highlight• Page count and page left indicator • Interactive Table of Contents• Support Multimedia Content (audio, video, animation)

#3 Product

Interactive User Interface

#3 Product

Progressive Download Approach

#3 Product

On / Offline Consideration

• Select contents for online / offline to improve performance• Auto-detect data roaming• Annual Subscription with regular update

#3 Product

Community Connect

• Share of Bookmarks, Reviews and Notes, Highlight Passages• List out most highlighted Passages

#3 Product

Push Notifications

• Notify with Updates of Issues, users comments etc..• Best way for cross promotion!

FREE PAID In App Purchases

Total 85 Tiers starting from US$0 - US$999.99

#4 Pricing

3 Top Ranking Charts

20 Categories

Unique App Name

World Largest with 77 Cities

#5 Place

#6 PeopleGather Feedbacks from Customers Reviews and Ratings!

Top 25

- Product App Site- in App Banner Advertising

- SMS Blast- Social Community Cross Promote

- Traditional/Web Media

#7 Promotion

Latest eBook Showcase

• Ranked Top 5 Travel App in HK Apps Store since launch• Offline Maps enabled• Special Functions like Add to Favorite, Itinerary Planning and

Currency Calculator etc..

started in 2003offices in HK (HQ), Guangzhou, Singapore & Qatar (Q3)

around 100+ colleaguesservices / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,

Qatar, Dubai, HKlaunched 150 WAP services online at present serving more than 3M subscribers

launched more than 50 iPhone & iPad Apps for clients since 2009launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian

About GT

Some of our apps