2019
THE NEW REALITY OF VIRTUAL REALITYTHE SIMPLEST AND MOST COMPELLING WAY TO PRESENT YOUR DESIGNS WITH YOUR CLIENTS
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LEARNING OBJECTIVES
How to evaluate VR technology for your business
Understand some key VR terminology – hardware, software and content
Case studies: How to use VR to solve business problems
Gain an overview of the VR industry and its potential to improve training
VR INDUSTRY
THE NEW REALITY OF VIRTUAL REALITY
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WE’VE BEEN TRYING THIS FOR A LONG TIME
VR IS JUST A NEW EVOLUTION OF VISUAL STORYTELLING
VR IS THE NEW SALES ENGINE
WIRED TO RESPOND
30% of Forbes Top 2000 will experiment
with VR this year.
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Slide 5
1 Keep?rachel chan, 3/6/2019
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DRAn umbrella term for augmented reality, virtual
reality, mixed reality, 360°, and immersive
technologies.
VRCreates a fully rendered digital environment that
replaces the user’s real-world environment. Features
body- and motion-tracking capabilities.
AR
DEFINING THE LANDSCAPE
MR
Overlays digitally created content into the user’s real-world
environment. Features include transparent optics and a
viewable environment in which users are aware of their
surroundings and themselves.
Seamlessly blends the user’s real-world environment and
digitally created content in a way that allows both
environments to coexist and interact. Utilizes advanced sensors
for spatial awareness and gesture recognition.
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3 CATEGORIES
VIRTUALREALITY VIEWERS
TETHERED
MOBILE
FISHTANK
▪ The most common thought of what VR is
▪ Oculus Rift and HTC Vive are popular and well-known tethered VR setups available on the market
▪ Most immersive form of VR
Pros
By far, the most immersive experience, able to process more complex data for presentation
Cons
Requires significant hardware investment of both VR gear and computing power, isolates the user, frequently causes nausea
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3 CATEGORIES
TETHERED VIRTUAL REALITY
▪ Ability to experience VR without the cables and powerful computer
▪ Anyone can use it if they own a smartphone
Pros
VR experiences can be shared anywhere, complete freedom from cables, less isolating for the viewer
Cons
Less immersive than tethered, does not allow for movement through space, only change of gaze
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3 CATEGORIES
MOBILE VIRTUAL REALITY
▪ Can experience similar to VR on a browser
▪ Useful to share VR designs more broadly
▪ Provides 360 degree views for the user to pan around
Pros
An option for motion sensitive individuals, a way for a larger audience to experience a space or presentations, without headsets
Cons
Not a true VR experience
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3 CATEGORIES
‘FISHTANK’ DESKTOP VIEWER
WHY DOES IT MATTER?
VIRTUALREALITY
No risk for ambiguity
Effective and constructive means of education
Find a solution that
doesn’t require you to
do anything new,
but lets you try
anything you can
imagine.
BUSINESS-READY VR
THE NEW REALITY OF VIRTUAL REALITY
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▪ Experience the end of ambiguity by making the training experience more visual
▪ Build a perfect understanding - there are no translation errors with using VR
▪ Create any and every situation possible through creating simulated scenarios to better equip
▪ Allocate time and other resources into more needed areas
▪ The most interactive training option
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THE ULTIMATE TRAINING TOOL
▪ Know where, when, and how frequently your VR project is being viewed
▪ Access heatmaps to identify points of interest and areas missed in your training simulations
▪ Use analytics to gauge whether a resource was helpful or could be improved upon
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MEASURE YOUR SUCCESS
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KEY BENEFITS
SAFETY
MEMORY RETENTION
STRESS MANAGEMENT
TOP THINGS TO CONSIDER
VR FOR BUSINESS
Is about creating a perfect understanding between agency
and client, seller and buyer, designer and owner.
If you use images to tell product or services stories, you
can use VR to tell them better… with less ambiguity and
greater ROI.
DEMO
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CONSIDERATIONS
SOME THOUGHTS ON IMPLEMENTING VR
FOR CLIENTSINTERACTIVE FOR SALES
Zero training time –
share Virtual Reality
experiences quickly and
easily
Let customers
experience, not just see
finishes and spaces
Use the design files and
tools you already use
Minutes to create
shareable Virtual Reality
Experiences
The difference between
viewing and being
immersed creates deep
understanding
Reduces time required to
make decisions.
Reduces ambiguity
between sample and reality
THE NEXT STEP OF SUCCESSFUL TRAINING
ADVANTAGES OF FULL IMMERSION
CASE STUDIES
PRACTICAL VR FOR BUSINESS
CASE STUDIES
VR IS HERE,
FUNCTIONAL,
AND ADDRESSES
YOUR NEEDS.
RETAIL
Law enforcement officers experience simulated
trainings to be equipped for real life situations
Trainees practice their skills in a safe
environment avoiding costly mistakes
LINE OF DUTY
MINING
Walmart’s Training Academy investing into VR
headsets to train their current and potential
employees.
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RETAILWalmart has been one of the largest supporters
of VR training in retail.
▪ Invested 17,000 VR headsets in US stores
purely for training purposes
▪ Equip employees for high-stress situations
○ ex. Black Friday sales
▪ Increased employee’s confidence
STUDENTS LEAD THE WAY
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LAW ENFORCEMENT
Numerous divisions of law enforcement have started
utilizing VR to train their recruits. This step allowed for:
▪ More effective and interactive training
▪ Safe environment for high-stress high-risk situations
▪ Decrease risk cost in both construction and personnel
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Retrieved from: https://i-hls.com/archives/75531
MININGSouth African company Simulated Training Solutions created VR blast wall simulation
▪ Trainees received instant feedback
○ Highlighted areas of improvement ▪ Comparative minimal risk
▪ Learning risky processes in a safe environment
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Q&A
YOUR TURN
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