The New Rules of Entrepreneurship

Cory J. Miller iThemes

@corymiller303

@corymiller303#ConfluenceCon

Jan. 1, 2008

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The current way is broken & flawed

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Selfish & self-centered

Focused on the one over the many

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That’s stupid

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Entrepreneurship is a noble profession with

a higher calling

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Make a difference in the world rather than

robbing it blind

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For People, For Purpose,

For Profit

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The new definition in four words

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Making people’s lives awesome

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Not JUST your own

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You, your family, your team,

your team’s family your customers, your partners,

your community

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Through offering our work to the world

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BTW, it’s the best way to make money

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People, Purpose, Profit are Interconnected,

Not Mutually Exclusvie

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Let’s talk about profit …

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Profit without purpose breeds greed

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And profit without any mutual value

is stealing

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Profit should be a measure of your work’s value,

not your greed

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The new bottom-line is “Have we made a difference

in people’s lives?”

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More impact, more value = more reward

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“You and your work changed my life …”

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I stopped apologizing for making money

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If it’s also for purpose and people,

you don’t have to

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Let’s talk about purpose …

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We can’t all save baby seals

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“We don’t make movies to make money, we make

money to make movies.” —Walt Disney

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Profit fuels & funds purpose

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But also purpose drives profit

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I find purpose in my work by using my time & talents

for the benefit of others

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The real reward is actually not profit, it’s purpose

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“You saved my bacon!”

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Do work you enjoy, with people you love,

for people you care about

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Passion births even greater purpose

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The best businesses champion the causes of their customers

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… and are sherpas for their customer’s

hopes & dreams

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“Perhaps the best example of how I really feel about your

company involves a bit of personal tragedy …”

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The effect?

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Customers will love & reward you

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Amazing, talented, committed, passionate

people will want to join you

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And you’ll make the world a better place

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For People, For Purpose,

For Profit

Thank you! cory@iThemes.com

@corymiller303