THE NEW SUSTAINABILITY ADVANTAGE :

The Presentation

Featuring excerpts from three talks by Bob Willard about the book

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation

Part IINTRODUCTION

Excerpt from a keynote talk at CMA Ontario’s Big Ideas Conference

Definitions of Sustainability

Sustainable Development (SD)Meeting the needs of the present generation

without compromising the ability of future generations to meet their own needs.

– Brundtland Commission, 1987 –

SustainabilityThe possibility that human and other forms of life on

earth will flourish forever. – John Ehrenfeld, Professor Emeritus, MIT –

Sustainable Development (SD)Enough - for all – forever.

– African Delegate to Johannesburg (Rio+10) –

Core Concepts of Sustainability

Futures ThinkingIntergenerational responsibility

(Eco-)Systems ThinkingCarrying capacity of the planet

to absorb waste and support life

Social JusticeEquity, Dignity, Basic services, Human rights,

Stakeholder voices

Economic, Environmental, Social/Culturalresponsibilities

3-Legged Sustainability Stool

Sustainability

Economic LegGood JobsFair wages

SecurityInfrastructure

Fair Trade

Social Leg Working conditions

Health servicesEducation services

Community & CultureSocial justice

Environmental LegNo Pollution & WasteRenewable Energy

ConservationRestoration

Quality of Life / Genuine Wealth / Genuine Progress

Corporate Sustainability 3-Legged Stool

= Environmental, Social, Governance (ESG)

Economy - ProfitsGrowth

Jobs, TaxesProductsServices

Equity - People Employees

Community / Culture World

Environment - PlanetEco-efficiencies

Eco-effectiveness

= Corporate Social Responsibility (CSR)= Corporate Responsibility (CR) = Green

= Sustainability = Sustainable Development (SD)Triple Bottom Line (TBL) = 3Es = 3Ps

Smart Business 3-Legged Stool

Asset Management

Economic / FinancialCapital

Built / ManufacturedCapital

NaturalCapital

Human CapitalSocial Capital

Sustainable Value Creation

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation

Part IITHE 5-STAGE JOURNEY

Excerpt from a talk to a York University Class

1. Pre-Compliance

2. Compliance

SUSTAINABILITY JOURNEY

1. Pre-Compliance

2. Compliance

SUSTAINABILITY JOURNEY

3. Beyond Compliance

1. Pre-Compliance

2. Compliance

4. INTEGRATED STRATEGY

SUSTAINABILITY JOURNEY

3. Beyond Compliance

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation

Part IIITHE CASE FOR

SUSTAINABILITY

Excerpt from a talk at a book launch event at the Toronto Sustainability Speakers Series (TSSS)

Revenue

PROFIT

4.Reduced materials

1. Increased revenue2. Reduced energy

6.Reduced turnover

5.Increased productivity 7

.Red

uce

d r

eve

nu

e

an

d i

ncr

ease

d

exp

en

ses3. Reduced waste

Opportunities RisksIncome Statement

10%

9%

75%

25%

2%

20%

+51 to

+81%

-16 to -36%

Exp

en

ses

SUSTAINABILITY CAPITAL RESERVE

MORE COMPELLING BUSINESS CASE

www.sustainabilityadvantage.com

SLIDES

WHAT’S NEW?

Position as “Strategies” for Stage 4

“CSV” and “Sustainability Imperative”

WHAT’S NEW?

Position as “Strategies” for Stage 4

“CSV” and “Sustainability Imperative”

More compelling / rigorous case

Better business case tools

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation

IN CLOSING …

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation

See www.sustainabilityadvantage.com

for more resources for sustainability champions