Date post: | 18-Dec-2014 |
Category: |
Marketing |
Upload: | kps3-marketing |
View: | 243 times |
Download: | 3 times |
The New Traditional
kps3.com
What’s changing in the marketing and
communications professions, and even
more importantly, what’s ahead?
Announcing the re-emergence of human beings.
People are still behind the technology.
Relationships still bring value. Lots of it.
The customer experience might be eyeball
to eyeball. Or it might happen inside of
websites, text messages, emails, videos,
mobile apps and social media platforms.
Skills are needed to be able to
communicate and establish relationships
within each of those arenas.
THE NEW TRADITIONAL - WHAT’S HAPPENING IN ...
People Process Power
People
Peoplework: How to run a people-first
business in a digital-first world.
By Austin Allison and Chris Smith
P2P replaces B2B and B2C. The People Revolution.
Technology has allowed us to become glued
together. However, as time passes, the
experience will be much less mechanical and
linear, while becoming more real and natural.
SO WHAT KIND OF PEOPLE DO WE HIRE IN ORDER TO WORK IN A P2P WORLD?
Intelligence
Experience
Skill sets
Talents
Mindset
Attitudes
Passion
KPS3
If the fit isn’t right, let it go.
Process
Digital Revolution = Efficiencies.
Digital Revolution = Distractions.
Distractions = Efficiencies
What are the distractions
now vs. in the “old days?”
Where should you be
spending your time?
Hint: Purpose.
Be urgent about the right things.
of web leads in business come
from simply choosing the first
person they speak with.
70%
Speak with
PurposeThe guideline to solutions
FocusNo more than 3 things for humans
At KPS3 we have an initiative called
“Better Project Management.”
AKA - better efficiency with
client project management.
What do you have?Are you as efficient as you want to be?
Flat organizational structure
Team structure vs. hierarchical
Internal departments - internal ‘accounts’
Accepting the chaos that can come with change
ORGANIZATION: HOW ARE COMPANIES GOING TO BE STRUCTURED DIFFERENTLY TO SUCCEED.
Power
Who has it?
Influencei.e. PR, government affairs, fund
development, sales, outreach.
Nevada Health Link OutreachA formalized approach to humanism
Outreach events
Community presentations
Distribution locations
School Initiative
Home Visit Network
Door-to-door canvassing
OUTREACH AS PART OF MARKETING
Metrics
The goal was exceeded by 582,767 touch points.
Original outreach touch point goal 1,066,569
Without a team of people and the power and influence it
wouldn’t have been possible.
Since everyone is digital should we revert to human to stand out?
What about the Snowden effect?
SOME OTHER QUESTIONS TO PONDER:
No matter what the business model or
product is, it is always people on both
sides of the transaction.
One last thing
Thank you
kps3.com