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The New Zealand Fitness Industry

Date post: 07-Nov-2014
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THE New Zealand FITNESS INDUSTRY
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Page 1: The New Zealand Fitness Industry

THENew ZealandFITNESS INDUSTRY

Page 2: The New Zealand Fitness Industry

500,000 Members

in 350 Clubs

Page 3: The New Zealand Fitness Industry

FITNESS CENTRE MEMBERSHIP

1988 2008

50% in membership over last 20 years

Page 4: The New Zealand Fitness Industry

PEAK NEW MEMBERSHIP IN JAN - FEB

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Page 5: The New Zealand Fitness Industry

1 IN 10 NEW ZEALANDERS

have a membership

Page 6: The New Zealand Fitness Industry

TOP 4 RECREATIONAL ACTIVITIES

#1

#2

#3

GardeningWalking

Equipment based Exercise

Swimming

#4

Page 7: The New Zealand Fitness Industry

COMPETITIONIS EVERYWHERE.

Hotels

Universities

Other Gyms

CyclingRunningSwimming

Walking

Gardening

Page 8: The New Zealand Fitness Industry

INNOVATIONONLY WAY TO

SURVIVE.

Body Monitoring

Massage Therapy

Physiotherapy Group Fitness

Page 9: The New Zealand Fitness Industry

TRENDSKEY TO THE FUTURE.

Zumba Technology Based

Boot Camp KettlebellsExpress

Gym

Page 10: The New Zealand Fitness Industry

MANY COMPETITORS

Page 11: The New Zealand Fitness Industry

MANY INNOVATIONS

Page 12: The New Zealand Fitness Industry

GRAB YOUR SHARE OF THE

$200 MILLION PIE!


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