THENew ZealandFITNESS INDUSTRY
500,000 Members
in 350 Clubs
FITNESS CENTRE MEMBERSHIP
1988 2008
50% in membership over last 20 years
PEAK NEW MEMBERSHIP IN JAN - FEB
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
1 IN 10 NEW ZEALANDERS
have a membership
TOP 4 RECREATIONAL ACTIVITIES
#1
#2
#3
GardeningWalking
Equipment based Exercise
Swimming
#4
COMPETITIONIS EVERYWHERE.
Hotels
Universities
Other Gyms
CyclingRunningSwimming
Walking
Gardening
INNOVATIONONLY WAY TO
SURVIVE.
Body Monitoring
Massage Therapy
Physiotherapy Group Fitness
TRENDSKEY TO THE FUTURE.
Zumba Technology Based
Boot Camp KettlebellsExpress
Gym
MANY COMPETITORS
MANY INNOVATIONS
GRAB YOUR SHARE OF THE
$200 MILLION PIE!