The New Zealand food & beverage story. - Setting the kiwi scene and vision for the future. - Laying the platform of High-Value Nutrition David Cameron-Smith
• Population 4.529 Million • Total Exports NZ $59.6 Billion • 54% of all exports (by value) food & beverage • 3rd largest dairy trader (by volume)
DAIRY
25% MACHINERY
3% WOOD
7% MEAT
12%
PETRO- CHEMICALS
4% FISH
3% FRUITS & NUTS
3%
BEVERAGES
3%
Primary produce & ingredients dominate
National – Commodity exports dominate – Low R&D spend – Scientists are few & far between
– Building a research environment to make an economic difference
• Insight • Strategy • Mentorship • Teamwork
Immune
Gut
Metabolic
Mobility
Cognition
Weaning (6m – 3Y)
Mother
Child
Other or Non-Specific
Market & Consumer
Insights
Nutritional Biochemistry
Food Science & Technology
Clinical Application
Challenge
People state that they buy for healthfulness BUT
TASTE and PRICE Drive most food & beverage purchases