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Newb Nine rundown.

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Online Real Estate AcquisitionSecure your brand’s preferred username across multiple social network platforms to ensure complete brand ownership and increase online visibility.

Local Online AdvertisingDisplay your brand’s identity in relevant, local, and targeted online arenas through rich media, text, and banner advertising.

Brand Identity ResearchThis Traction-evolved, modular brand discovery process allows us to reach clarity on positioning, marketing and advertising through research.

Search Engine MonitoringReceive scheduled reports on your website’s search engine performance and gain the ability to actively and intelligently improve online visibility.

HTML Email SoftwareWe design - You send. Powerful analytics. Simple and automated. MagneticMailTM is pro HTML email software.

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Newb Nine rundown.

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Personalized Mixed-MediaCreate personalized brand interaction by engaging and guiding consumers through an individually-addressed mix of media channels that provide trackable results.

Online Brand MagagementMonitor your buzz, protect your reputation, and listen to your customers through 2.0 brand management reporting and action.

Incentivized Social CampaignsBuild a tappable and connected group of users through incentivized social campaigns that generate interaction with your brand.

Opt-In Mobile MessagingEngage on-the-go consumers with opt-in mobile messaging and incentivized SMS campaigns that build loyalty and awareness, and ensure brand interaction.

Secure your brand’s preferred username across multiple social network platforms to ensure complete brand ownership and increase online visibility.

captUR™ is a Traction-branded process that alerts businesses, products and brands

to the availability of specified usernames across the web’s most popular social sites.

Accounts are then activated under a common and desired username so that the

account name cannot be seized by an outside or malicious entity.

With hundreds of social networking, media and bookmarking sites spread across

the Internet, it is vitally important to captUR™ and secure available social real

estate. And because social sites are indexed by Google and peripheral search

engines, accounts associated with the username will be returned near the top of

organic search listings.

For example, a Google search for “tractionokc” returns listings for Traction’s

website (in the top spot), followed by Traction’s social media profiles on Twitter,

YouTube, Jaiku, Flikr and StumbleUpon. And that’s just the first page.

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There’s more to captUR™ than simply activating user accounts.

First, Traction compiles a shortlist of desired usernames to ensure complete

continuity across all platforms in the event a desired slection is unavailable.

Next, we develop a keyword-rich basic user profile to influence respective

social media sites to perform better in search engine results. In many cases,

a general profile can be used for multiple social media accounts. While this

contributes to the continuity of a message across platforms, it is possible to

develop a unique profile for each social site.

And because search engines tend to rank dynamic sites higher in search listings

than sites with static content, our last step is ensuring registered social media

sites are being updated consistently. To help this process, multiple accounts can

be powered by several feeds (or even a single feed in some cases) to continually

recharge accounts with relevant content. This also makes multiple updates far less

time-consumptive.

The payoff is two-fold: The search engines fall in love with your brand, and

social media users do the same.

All you have to do is captUR™ your name.

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Display your brand’s identity in relevant, local, and targeted online arenas through rich media, text, and banner advertising.

Corkboard™ is a culmination of Traction’s creative and knowledgeable approach

to the numerous methods of online advertising.

As an advertising agency actively participating in the evolution of our industry,

we long ago realized how valuable a marketing channel the Internet can be. Now

that Internet ad revenue has surpassed television and radio, and client interest has

erupted, we’re excitedly injecting online advertising into our marketing mixes.

We call our approach Corkboard™ because, to us, the internet is one giant

corkboard - a giant collection of corkboards, really. Each one just waiting to be

tacked with advertising messages. These corkboards consist of everything from

local websites, to blogs, to social networks, to search engines.

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While most online advertisers focus on just one

avenue, Corkboard™ recognizes that the internet is a

matrix of different avenues. And each of these avenues have

different pricing structures. Some prices are determined by placement,

some by impressions and some by how many times they’re clicked.

All of them are worth the investment, and Corkboard™ focuses on leveraging

each relevant channel for the unique results it provides.

As such, Corkboard™ approaches each avenue with a different strategy.

Google Adwords is a different animal than banner ads, after all. The former being

text-centric and relevant, while the latter is graphic-driven and engaging.

But no matter the diversity of a Corkboard™ effort, each avenue receives

the same attention and scrupulous targeting measures as another. The

result: your message, put in front of the right people, at the right time, in the

right place.

With all the different tributaries that feed into the mighty waters of Internet

advertising, it is easy to get swept away when you wade in alone.

Alas, Traction’s Corkboard™ will keep you afloat. We will handle all the research,

targeting, message creation, placement, ad management and reporting.

All you do is let Corkboard™ post your message everywhere it needs to be.

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This Traction-evolved, modular brand discovery process allows us to reach clarity on positioning, marketing and advertising through research.

DIGTM stands for Developing Identity from the Ground up. It helps identify

significant issues, opportunities, attitudes and beliefs that influence brand

perception. DIGTM brings to light a brand’s strongest characteristics, or what

we call a “brand franchise” – those unique selling points that no other brand in

the category has.

Many times, the outcome of a formal brand discovery process such as DIGTM is

a positioning line like “We’ll leave the light on for you”. At other times, it’s an

iconic label like “Intel Inside”, or a character like the Maytag Repairman.

These all serve as immutable reminders of their brands’ uniqueness.

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STEP ONE

Focus Forum – a half-day, brand positioning workshop to define

the unique attributes of our client through a collaborative discovery

process with stakeholders in the branding process.

+ Marketing Framework - growth goals & potentials, people, history,

future plans and marketing objectives.

+ Top Line – insights from the research:

What makes our client unique?

What separates our client’s market position from their competitors?

What substantiates this position?

+ Interactive Exercises - participants complete 2-4 exercises to clarify

product/company attributes.

+ Brainstorm - what unique benefits does the brand provide?

+ Develop - top 20 list of brand attributes.

+ Focus - narrow to 6-8 key brand attributes.

The objective of the Focus Forum is to eliminate non-unique brand characteristics,

extrapolate potential brand “truths,” and distill the remaining information until we

have a prioritized list of six to eight unique and deliverable brand characteristics

about the company. From this, we establish the foundation for a proprietary brand

franchise and unique branding concept. At the end of this process, we should have

a clear understanding of which brand attributes offer the greatest potential for full

brand development.

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STEP TWO

Research Activities – as necessary, based upon project goals.

+ Customer & Prospect Depth Interviews

+ Competitive Communications Audit

STEP THREE

Insight – brand recommendations based on what we learned in the Focus Forum

and Research phases to build the final brand platform.

+ Research Results and Conclusions - findings from research, strategic

recommendations and brand positioning recommendation

v Brand Platform - brand vision, objective and positioning statements

+ Brand Design - logo design concepts, style elements and direction

for the application of the design concept to communications materials

STEP FOUR

Output – the final step is developing a marketing communications plan to rollout

the new brand. This can include elements of advertising, public relations, Internet,

direct marketing and promotional activities.

It’s important to address internal introduction within our client along with the

external communications activities – as it is the responsibility of our client to faith-

fully represent the brand identity in everyday activities.

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We design - You send. Powerful analytics. Simple and automated. MagneticMailTM is pro HTML email software.

Create & Send Email CampaignsOur custom HTML & CSS templates and integrated testing tools ensure your

email campaigs look great in all email programs. We provide everything you’ll need

to get started. If you can run a word processing program, you can send beautiful,

professional emails with MagneticMailTM.

Manage Lists & SubscribersWe take all the pain out of list management by handling the messy stuff like

bounces and unsubscribes automatically. Whether you’ve got a small list, or need to

get your hands dirty with segmenting and personalization, we’ve got you covered.

Reporting & AnalyticsGreat looking reports allow you to accurately measure the effectiveness of

every campaign you send. Go beyond opens and link clicks and measure your

campaign related sales, conversions and ROI with the MagneticMailTM Google

Analytics integration.

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Different types of MangeticMailTM campaigns you can create

To a lot of people, the term “email marketing” automatically conjures images of

an email intent on one thing - selling. In actual fact, there are a number of types

of email communications, some of which are not directly sales related but can

certainly contribute to your bottom line in other ways.

Quick Announcements

Often called postcard emails, these are simple, brief announcements you

might want to make informing customers of a special offer, a popular new

product or quick fire sale. These types of emails are typically restricted to a single

call-to-action and should be easy for the recipient to scan in a few seconds.

Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship you

have with your customers. Of course, this might (and should) indirectly result in an

increase in sales, but the focus should be on providing relevant, useful content your

subscribers might be interested in.

Often the content isn’t directly related to your products either. For example, an

online grocer might send a monthly newsletter featuring a few recipes, a story on

the benefits of organic produce and a column with exercising tips.

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Catalog Emails

A catalog based email is fairly self explanatory, being an electronic version of a print

brochure listing particular products, with the primary goal to encourage custom-

ers to purchase. We often see designers label catalog emails as newsletters, and

admittedly the lines can get blurry sometimes.

Press Releases

If you have a list of media contacts that have given you permission to contact them,

email press releases can be a great way to attract news coverage. Of course, there

are a number of services that can distribute your press releases to the media, but

maintaining your own list of media contacts can be a great way for you to send tar-

geted, personalized press releases only to those contacts who will be interested.

MagneticMailTM Pricing

Template Design Estimates

Basic branded template - $250

Custom HTML & CSS template - $500

Advanced HTML & CSS template with added functionality - $1,000

These one-time prices include everything you need to start sending professional emails immediately.

Campaigns

$10 per send plus $0.02 per recipient

$10 per design/spam test

Content Generation

Campaign planning and copywriting billed hourly at $100/hr

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Receive scheduled reports on your website’s search engine performance and gain the ability to actively and intelligently improve online visibility.

nSite™ by Traction utilizes an array of reporting software and analytics services

to produce a comprehensive look at how well a website is performing in organic

search engine rankings at any given time.

The intelligence gleamed from detailed nSite™ reports provides website owners

and marketers the information necessary to optimize their websites for higher

search rankings, thus improving website visibility and increasing traffic.

According to comScore qSearch analysis of the U.S. search marketplace, 12.7

billion search queries were made in the United States from core search engines

in December 2008. Google, of course, led the way with 63.5% of searches.

Yahoo! and MSN followed with 20.5% and 8.3%, respectively.

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Compared to search statistics from March 2006, U.S. monthly search activity

doubled in just over two years. In one month alone, November 2008 to December

2008, total searches conducted increased 3%.

The perpetually rising number of searches, and the sheer enormity of a figure like

12.7 billion, is indicative of how important search engine ranking has become to

today’s businesses.

In this high-speed, wireless, iPhone-driven world, people no longer turn to phone-

book-sized business directories and yellow pages to find what they’re looking

for. They search online. That being the case, it’s all about being listed above the

competition for relevant keywords or search terms.

So, what affects a website’s ranking in search engines?

The simple answer is... everything. Keywords, backlinks, meta data, popularity,

and site architecture, to name just a few. And because search engine rankings are

unforgivingly dynamic, it’s almost impossible to assume that a site will rank the

same today as it did a month ago. Therefore, frequent, scheduled reporting is vital

to determining search position and prompting action.

This is why nSite™ is so beneficial to a website’s success. nSite™ measures

everything that affects search performance, then renders detailed reports on the

findings as frequently as once a week.

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Gain the nSite™ you need to climb the search engines and stay where you belong.

Pricing

Package A - $200 (add 3 competitive reports for only $100 more)

nSiteTM monitors15 keywords in Google and delivers a monthly reportnSiteTM reports your monthly top-5 strongest pages and the number of backlinks to your siteYou receive a monthly overview of your site’s traffic from Google AnalyticsYou receive a one-time report on the following important site stats: site title meta description meta keywords keyword density overview Alexa ranking

Package B - $300 (add 5 competitive reports for only $200 more)

nSiteTM monitors 30 keywords in Google, Yahoo!, and MSN and delivers a weekly reportnSiteTM report your monthly top-20 strongest pages and offer a full report on all backlinks You receive an intensive weekly report of your site’s traffic from Google AnalyticsYou receive a quarterly report on the following important site stats: site title meta description meta keywords keyword density overview Alexa ranking

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Pfunnel™ is Traction’s modern-day approach to direct mail marketing.

As with all direct mail campaigns, Traction purchases a targeted mailing list and

produces attractive, engaging advertising deliverables.

But what puts the “P” in PfunnelTM is Traction’s ability to turn each and every mailer

into a personalized experience extending beyond the one-dimensional boundaries

of traditional direct mail.

Pfunnel™ utilizes variable digital printing to create a personalized message.

For instance, Pfillip Pfarmer might receive a direct mailer that says “Hey, Pfillip!” in

the headline. Traction’s Pfunnel™ capabilities don’t stop with “Hey, Pfillip!” though.

Create personalized brand interaction by engaging and guiding consumers through an individually-addressed mix of media channels that provide trackable results.

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Studies show personalized campaigns increase interest, recollection, and response .

Pfunnel™ uses its variable printing powers to point recipients to personal-

ized URLs that elicit further interaction and information. An attention-grabbing

“Hey, Pfillip!” turns into an action-causing “Hey, Pfillip! Go to www.PfillipPfarmer.

TractionOKC.com to let us know how much you love Pfunnel.”

The personalized sub-domain is totally customizable, too. As a Pfunnel™ client,

you can choose what it says and the action it generates. Maybe it’s a questionnaire

used for lead generation. Maybe it’s a continuation of the mailer’s attempt to incite

brand recognition.

Best of all, the web aspect means Pfunnel™ is totally trackable. Lead generations,

visitor patterns and response rates are all funneled into comprehensive reports

that provide beneficial insight into your brand, business, product or message.

Put the P in fun and Pfunnel™ your direct mail efforts into a personalized modern-day mixed-media campaign.

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Monitor your buzz, protect your reputation, and listen

to your customers through 2.0 brand management

reporting and action.

stalkr™ is a Traction-developed service that enables brand stewards to actively

monitor their brand’s reputation across the vast Internet socialsphere.

As you probably know, the Internet is expanding exponentially on a daily basis.

Tomorrow, there will be more applications, plug-ins, networks, websites and users

than there are today. Many, if not most, of these enable and encourage social

interactions between users. Thanks to this social phenomenon called the social

graph, everyone is now a critic, an expert and a published author with the ability

to infl uence those connected to them.

Discussions about brands, products, people and events are the basis for most of

these social interactions.

We use stalkr™ to track the latest social applications and services to spot

ongoing social interactions that are relevant to your brand. We then actively

cultivate or resolve the sentiments, or report our fi ndings back to you to decide

on the appropriate action.

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Let’s see how this works.

Just imagine that you’re trying to decide where to go for an intimate dinner with

your signifi cant other. Naturally, you tweet the predicament through your Twitter

account - “Where to go for anniversary dinner? Thinking Bricktown...” In a mat-

ter of moments, you’re wading through replies.

“Restaurant A has phenomenal wine selection”,

“Restaurant B has juiciest steaks. MMMMMMM!”

“I got salmonella from Pluk-ur-Chicken... stay away from the Rooster Cogburn”

“Horrible service and parking at Restaurant A!!”

“Tell Restaurant B it’s ur anniv, you’ll get candles/complimentary dessert”.

Now, imagine you own one of those restaurants and you use stalkr™ to

monitor what is being said about your business. If you’re Restaurant A, you might

look at re-training your staff or paying for your patrons’ parking. If you’re

Restaurant B, you could add a glass of wine to the equation and really generate

some buzz (no pun intended). If you own Pluk-ur-Chicken, well, you really don’t

stand a chance.

The point is, when you know what user-generated publicity is going on, where

it’s going on, why it’s going on and who it’s coming from, you can either add fuel to the

fi re or change the way the wind blows. We like to think of stalkr™ as public

relations 2.0, but even cooler sounding.

Stalk your brand and shape the way it’s seen.

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TAP!social™ is Traction’s approach to creating 360-degree strategic social

interactions that generate a repository of viable users willing to participate in

multi-platform branded social events.

Like many agencies and advertisers, we recognize the social media pipeline

is a prime thoroughfare through which current marketing messages should be

broadcast (just consider that Facebook, alone, has 150-million active users, and is

growing at a rate of 600,000-700,000 users/day).

But unlike many agencies and advertisers, we’re not just jumping on the social

network bandwagon because that’s the thing to do. And we’re not just trying to

figure out the phenomenon as we go.

We’ve been social networkers since before the social graph was called the

social graph. We are, or have been, active users of Myspace, YouTube,

Jaiku, Twitter, Linked, Flikr, del.icio.us, Ning, StumbleUpon, et al. for ages.

Heck, we were active on Facebook when an .edu address was a user-requirement

and the headcount was hovering around a meager 1-million.

Build a tappable and connected group of users through incentivized social campaigns that generate interaction with your brand.

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Social networking is not just a fad.

Social networks offer an unprecedented potential for brand interaction.

And, for our clients’ benefit, we’re strategically “tapping” in.

Our unrivaled combination of experience and expertise in creative advertising

and interactive branding allows us to create conversations and interactions across

multiple social sites.

The TAP!social™ 360-degree social interaction strategy begins by creating and

connecting brand-specific user profiles across the appropriate social networks

and channels.

Next, we organically and systematically increase the popularity of these profiles

within each social network.

We then create an incentivized social campaign to grow brand awareness and

encourage interaction. Campaign participation requires that users become part

of your brand’s immediate network, thus opting in to future conversations.

TAP!socialTM leaves your brand with an exponentially larger network of followers ready to be “tapped” and engaged again.

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social

Engage on-the-go consumers with opt-in mobile messaging and incentivized SMS campaigns that build loyalty and awareness, and ensure brand interaction.

textUR™ gives marketers the ability to reach today’s ever-moving consumers

through the unfathomably popular short message service (SMS) technology known

as text messaging.

SMS is a communications protocol that allows the interchange of short

text messages (160 characters or less) between mobile phone devices or an

automated utility.

Text messaging has, in fact, become the preferred means of communication for

the majority of U.S mobile subscribers. According to statistics from Q2 2008,

a typical U.S. mobile subscriber sent or received 357 text messages per month,

compared to placing or receiving 204 phone calls. The frequency of text

messages for Q2 2008 were up 450% from just two years prior. And

considering that our perpetual-motion society is becoming even more mobile,

that ratio is sure to widen.

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Keyword text campaigns extend traditional marketing.

When SMS marketing is used responsibly, consumers are willing to embrace it as

part of their everyday exchange of communication.

Because text messages are sent to an extremely personal location (cell phones),

SMS marketing is a permission-based medium. Therefore, responsible SMS

marketing requiring audience members to opt in to receiving the marketing

message. If a consumer does not opt in, he should never receive a text.

textUR™ ensures SMS marketing best practices are followed by allowing

consumers to text an opt-in keyword to a private short code (a 5-6 digit num-

ber assigned to an SMS campaign) before receiving a single message. Likewise,

recipients can opt out of future messages at any time by sending an opt-out

message to the same short code.

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Where do subscribers come from?

The first step in Traction’s textUR™ service is getting consumers to opt in to the

messages. Traditional and non-traditional channels can easily and creatively deliver

an incentivized message with a call-to-action to opt in.

For example, a branded trivia question is broadcast on the jumbo-tron at a

sporting event with instructions to text the answer to a specified shortcode.

Audience members text their answers to the shortcode, thus opting in to future

messages.

Bingo. Subscribers. Now you have a opt-in audience accepting your brand as a part

of their day-to-day.

textURTM also gives you the power to run polls, surveys, auctions, contests,

info-on-demand requests, general subscription lists and more, and provides insight

into the effectiveness of your efforts.

Permit. Create. Send. Manage. Track. That’s the textUR™ of mobile marketing.

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