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The next generation in global consumer understanding
The next generation in global consumer understanding
“We have chosen CAMEO because of its excellent value, multi-region scope, and ease of use. CAMEO allows us to better understand our customer’s needs and develop appropriate offers to suit those needs.”
“The system’s ability to assess socio-economic and geodemographic profiles of neighbourhoods worldwide will expand our global reach and provide valuable and relevant customer insights for our clients.”VP & GM, Global Data Solutions, Merkle
Marketing Database Manager, Aegon
CAMEO Mexico profile report – this client’s customer-base over-indexes in the most and mid-affluence consumer segments.
CAMEO Mexico categories mapped for Mexico City at Manzana level
CAMEO attaches high-definition personality to otherwise lukewarm customer and market data
Interact and engage with people, not anonymous database records
CAMEO Mexico Profile ReportCUSTOMERS BASE COMPARISON INDEX
DATA BARSCOUNT % % Z-SCORE INDEX
1 Big City Success 1,321 7.3% 3.2% 21.10 227
2 Flourishing Families 2,903 16.0% 10.3% 21.01 156
3 Ambitious Households 2,789 15.4% 11.3% 15.16 136
4 Comfortable Communities 1,498 8.3% 16.4% -39.75 50
5 Settled Society 1,180 6.5% 12.4% -32.31 52
6 Dynamic Neighbourhoods 3,456 19.0% 9.6% 32.30 198
7 Industrious Communities 2,789 15.4% 10.2% 19.20 150
8 Stretched Families 1,209 6.7% 8.5% -10.08 78
9 Agricultural Adversity 766 4.2% 13.5% -62.32 31
10 Struggling Society 234 1.3% 4.5% -38.18 29
CAMEO is a consumer segmentation system linking address information to demographic, lifestyle and socio-economic insight. It helps you connect more profitably with each and every customer. CAMEO is used by many of world’s most successful and ambitious organisations to understand who their customers are, where they live and what they “look like”.
CAMEO delivers valuable insight on your customers, using real-life information such as:
Unique insight, for real understanding of your customers and markets
• Age
• Marital status
• Affluence/Income
• Occupation
• Property characteristics
• Purchasing behaviour
• Educational attainment
• Vehicle ownership
• Presence of children
• Urban / Rural location
• Ethnicity
• Attitudes and motivations
• Financial products
• Commuter patterns
• Channel preference
Address Information
Esplanade 17 13187 Berlin
GERMANY
Bio-boomers Well established
households in rural single family homes
Use CAMEO toPlan your marketing activity based on the most comprehensive data available
• Improve customer acquisition rates and reduce costs
• Identify cross-sell opportunities and increase retention
• Inform communication strategies, building strong
and profitable customer relationships
• Build a clearer picture of online and offline customers
• Understand the makeup of retail catchments
• Identify new store locations
• Understand credit and insurance risk
Segmentation is the practice of dividing
consumers into groups of individuals that are
similar in specific ways relevant to marketing,
such as age, gender, interests and spending
habits. It helps you to target these groups
effectively, and allocate marketing
resources to best effect.
Consumer Segmentation
CAMEO GERMANY code 3B
Applying these CAMEO insights and to your own transactional database ensures the most relevant communications are delivered to the right people at the right time.
Campaign results can be fed back into your database for continual refinement, making your customer data work harder for you.
No two people are exactly the same, but by understanding how your customers fit into different consumer segments, you can unlock valuable and actionable insight.
As well as building a clearer picture of your current customers, CAMEO can help you find “look-a-likes” through profiling analysis. By using CAMEO to power your marketing activity you can focus your customer acquisition program on the
types of people more likely to respond and convert. CAMEO is used worldwide to find the right prospects, benchmark mailing lists and ensure acquisition costs are driven down.
Deriving insight from your customer database
Find more of your best customers
Smarter consumer insight. Built on advanced intelligence.
CAMEO is developed from an extensive range of demographic and spatial datasets sourced from statistics offices and data partners around the world. Our expert development team combine advanced methodologies with leading technology to understand and exploit the complex interaction between variables. This unique analysis enables the classification of millions of global consumers into highly discriminative CAMEO typologies.
Czech RepublicEstoniaHungaryPolandRomaniaRussiaSlovakiaTurkey*
Eastern Europe
*Bespoke consumer segmentation/analytics solutions
AustraliaChina*Hong KongIndia*JapanKorea
PhilippinesSingaporeTaiwan*IndonesiaNew Zealand
Asia/Pacific
AustriaBelgiumDenmarkFinlandFranceGermanyItalyNetherlands
NorwayPortugalRepublic of IrelandSpainSwedenSwitzerlandUnited Kingdom
Western Europe
South Africa
Africa
Argentina*BrazilCanadaColombia*MexicoUSA
Americas
CAMEO unrivalled global coverage
We believe there are two fundamental variables that link all consumers in all markets; lifestage and income. The CAMEO International classification uses these two variables to compare consumers across international borders, meaning you can enter overseas markets by locating and targeting “look-a-likes” in the most efficient way possible.
Apply insight from one market to another
Address Information
Esplanade 17 13187 Berlin
GERMANY
Bio-boomers Well established
house holds in rural single family homes
Prosperous young couples with
childrenCAMEO GERMANY code 3B
CAMEO International Code 23:
Address Information
7031 Gateway Drive STE 101
COLUMBIA MD 21046 USA
Metro Success
Prosperous young couples with
childrenCAMEO USA code 4C
CAMEO International Code 23:
Safe and SecureCAMEO is 100% compliant with data privacy legislation. Profile and analyse your customers at a granular level that complies with data privacy and permission guidelines.
AccuracyTruly understand your customers and market with CAMEO. No other consumer classification has such a wide range of public, private and transactional source datasets. Callcredit work with a global network of data partners giving us access to deeper and broader data providing access to the most powerful consumer intelligence on earth.
Value for MoneyCAMEO is competitively priced and flexibly licenced. Keep your costs low to maximise return on investment.
It’s dynamic, extremely discriminative and altogether different from the restCAMEO is changing the way marketers view consumer segmentation. It’s been built to inject your consumer data with life and personality to allow your organisation to place critical customer and market intelligence at the heart of decision-making.
Global ReachNo other consumer classification has such wide international coverage. CAMEO covers over 40 countries, each with a country specific segmentation and crucially a universal International CAMEO code. This helps you link your classification strategy across borders, enabling a truly global approach to consumer segmentation.
Widest CoverageUnderstand 100% of your customer and prospect records. CAMEO can be attached to all of your customer and prospect addresses and provides understanding and intelligence across the entire market across 40 nations.
Get in contact today to receive bespoke, no cost CAMEO insight www.callcredit.com/global
+44 (0) 845 60 60 609
www.callcredit.com/global
