Dave West

Vice President, Enterprise Networking, APJ

May 9, 2016

The Next Generation Network for the Digital Business

Cisco Digital Network Architecture Open | Extensible | Software-driven

A New Era of Enterprise Networking

“Ultimately, Cisco DNA is a

game changer.”

“Enterprise NFV is innovative and

exciting. Cisco is the only vendor

that has the scale and size that

can provide NFV to enterprises.”

“This is extremely exciting – people

really want orchestration and they

don't know how to get there. You are

helping people think about this.”

“DNA sounds like something

Deakin would have come up

with and we’re pleased that

Cisco has.”

“Masan is growing too fast with cloud

services we don’t have to worry

about scaling. DNA is our future

platform.”

“Cisco APIC-EM allows us to

drive innovation and improve on

user experience on a world-

class infrastructure.”

“Plug and play means no more IT

engineers in the field – faster time

to market and dramatically

lowered costs.”

The Network Today

Resilient & Complex

Reliable & Exposed Set & Forget Low Margins

The Network of Tomorrow Becomes a Platform for the Digital Business

Security &

Compliance

Automation and

Assurance

Insights &

Experiences

Workforce

Experience

Branch

Agility

Threat

Defense

Customer

Experience

Open & Programmable | Standards-Based

Open APIs | Developers Environment

Network-enabled Applications

Cloud-enabled | Software-delivered

Virtualization Physical & Virtual Infrastructure | App Hosting

Analytics

Network Data,

Contextual Insights

Cloud Service Management

Policy | Orchestration

Cisco Digital Network Architecture

Automation

Abstraction & Policy Control

from Core to Edge

APIC-EM Automation Platform PnP, QOS, Trace, IWAN, ESA

Enterprise NFV

Meraki, ISE, Prime

CMX

Landcope

Branch ISR4k, Campus Access/Aggregation C3K, Wireless 11ac Wave 2

A

B

C

Which DNA Solution just received an Innovation Award?

CMX Cloud

APIC-EM

Both the above answers

are correct.

“Ten clicks to set up a network - it sounds

too good to be true. But powerful engines

of automation, abstraction and policy-

based management in Cisco's SDN

controller, the Application Policy

Infrastructure Controller Enterprise Module,

aim to make that kind of ultra-easy and

automated network deployment and

management a reality.”

March 30, 2016

Cyber attacks

2x more likely in Asia

89% of Businesses competing based on

customer experience in 2016

80% of businesses need

Cloud solutions

$ 4.8B Refresh

opportunity

Cisco One Software

and Services Adoption

Continuous sale based on business needs

Automation, Orchestration, Agility, Security

High and recurring profitability

Today

Hardware

Centric Approach

Tomorrow

Software

Centric Approach

Internal Sales Transformation in Motion

Wireless Switching Routing

Static Sale based on end of support

Boxes and features

Low margins and profitability

What Changes for You with DNA?

Continuous Refresh opportunities with Cisco One.

Nothing changes.

Security becomes part of every deal.

A

B

C

DNA Increases our Business Opportunities

Continuous Sales

Opportunities with

Cisco One

Business Outcome

Lead Conversation

More

Differentiation…

No other solution

like APIC-EM

Secure What

you Sell

Setting up for Success

Enablement

Incentives

DNA Launch Events

(until Jun)

The APIC-EM

Experience (until Jun)

DNA Sales Training

and tech labs

(Jun-Jul)

Digital Ready

Assessment: $3k

USD / $500 for SEs

25% - 50% uplift for

VIP in refresh deals

Cisco Capital Easy

Pay DNA: 0% interest

for 36 months

Cisco’s Unique Value Exchange - EN Partner Programs For Each Step In The Sales Process

Revenue Acceleration

VIP, Ignite,

CSPP, CMSP

Translation to Opportunities

RTN, NAB, SEEDIT,

Building Foundational

Capability

Big Bet, NFR, Perfect Pitch, dCloud, DNA

Assessments

• DNA – Digital Network Architecture

Assessments & Shogun

• NAB = Wireless New Account

Breakaway

• SEEDIT – Wireless Seed program

(First time Buyer)

Automation

Virtualization

Analytics

Roadmap: Cisco DNA Innovations

Enterprise NFV v 2.0

Stealthwatch Self Learning Center

PnP Cloud

Secure Access, Cross Domain Policy,

Wireless Services Assurance

Network Data Platform

*All dates listed are targets only and are subject to change.

Cloud Mid CY16

Q1 CY17

Q2 CY17

Q4 CY17

Mid CY16