Silicon Valley and Los AngelessEPTEMBER 30 THROUGH OCTOBER 4, 2013

the next generation of storytelling is here

overviewmorning

9/30

10/1

10/2

10/3

10/4

9/29

afternoon evening

Conversations About Disruption

Twitter HQ Visit

A Visit With Youtube

Space is the Place: Changing the World by Changing the Way We Work

Streams of Dreams: Premium Content via the Cloud

From the Studio to the Data Center: Digital Cinema in Action

From Sand to Silicon: Where LA Startup Culture is Going

Creating New Worlds: Immersive Content via new Technology

arrival

icebreaker event

see back for map of venues & restaurants

Almost Human: AI is the New UI

When Newton met Von Neumann: Remixing Atoms and Data

Orange Fab Demo Day

The Next 100 years: Hollywood’s Digital Century

Narratives in Public: Story-telling in Prac-tice and Theory

Dinner at Chateau Marmont

Devoe HouseInterview w/ Rob Friedman

Narratives for the New Enterprise

Digital First Studios: The Rise of Entertain-ment Platforms

Warner Bros Studio Tour

icebreaker eventseptember 29, 7:30pm—8:30pmRedwood Room at the Clift hotel

All Orange Institute sessions begin with a pre-event gathering - time enough for a glass of wine and a chance to introduce each other. This is an important beginning - please plan to be there, and even if you are a bit late, we look forward to seeing you in the Redwood Room at the hotel.

key contactsMark Plakias, project manager mobile: +1 (650) 452 4257 twitter: @map650Anne-Catherine Moreno, client support mobile: (+33) 6 73 62 76 45 Romeo Machado, client support mobile: (+33) 6 32 95 85 02Guillaume Payan, associate mobile: +1 (408) 628 8648 twitter: @gpayanPascale Diaine, associate mobile: +1 (650) 392 5091 twitter: @pascaleAnca Ranta, associate mobile: +1 (415) 407 6271 twitter: @AncaRanta

In SF: Shakira Mongul, producer mobile: +1 (415) 298 6777In LA: Brad Bethune, producer mobile: +1 (425) 241 9238

hotel informationClift San Francisco

495 Geary St. San Francisco, CA 94102phone number: (415) 775-4700

The London West Hollywood

1020 N. San Vicente Blvd.West Hollywood, CA 90069phone number: (310) 854-1111

dress codebusiness casual, no ties or suits required

silicon valley

los angeles

Deanna Palagallo, producer mobile: +1 (636) 346 6141

morning Orange Silicon Valley, San Francisco

Disruption is not a stroke of genius, but a concerted effort to displace incumbents with entrenched ways of doing things. Savvy investors have rules and criteria for picking startups who do this : we’ll talk to one of the Valley’s best-known VCs who funds disuptors to make out-sized returns.

Lessons from the Consumer Web have changed the $350 Bn Enterprise Software business forever. The ‘consumerization of IT’ has exploded in the past few years to create new enterprise service providers who have leveraged Big Data and ‘push-button’ interfaces into healthy IPOs and market caps.

september 30

8:45

10:30

11:30

9:15

10:50

10:00

11:10

12:00

Mike Maples, Founding Partner, Floodgate

Elissa Fink, CMO, Tableau

welcome remarks, Stephane Richard, CEO, Orange

Sanjay Dholakia, CMO, Marketo

Richard Borenstein, VP, Itson

break

Jeremy Howard, CEO, Kaggle

Lunch and transfer to Autodesk

Conversations About Disruption

Narratives for the New Enterprise

afternoon Autodesk Gallery, San Francisco

Orange Silicon Valley, San Francisco

Artifical Intelligence/Machine learning + APIs + sensors/devices + speech recognition is the new math for crafting user experiences that mimic the way humans interact with each other. Virtual Personal Assistants and hi-tech wearables are just two new product categories springing to life from this trend: ‘talk to me’ is the new ‘click here’.

Algorithmic intervention into the physical and built world is dragging us quickly to the Internet of Things (IoT). We present three wildly eclectic talks on how we connect objects -- even natural phenomena -- with data in new ways.

Special event: Before we meet the six companies that passed through the first wave of the Orange Fab Accelerator Program, we’ll have a special conversation between Silicon Valley and Europe in the persons of blue-chip VC Ben Horowitz of Andressen-Horowitz, and Stephane Richard, CEO of Orange.

september 30

1:30

4:00

3:30

3:00

2:00

4:30

2:30

5:00

Thierry Donneau-Golencer, Co-Founder, Tempo AI

Jennifer Healey, Research Scientist, Intel

Maurice Patel, Manger, Film, Television, Movie, Autodesk

David Kenny, CEO, Weather Company

Peter Platzer, Founder/CEO, Nanosatisfi

break

Shai Leib, Founder/CEO, Ask Ziggy

refresh and rejoin at Orange Fab Demo Day

Almost Human: AI is the New UI

When Newton met Von Neumann: Remixing Atoms and Data

Orange Fab Demo Day

5:30—7:30

morning Stanford University Faculty Club, Palo Alto

Both physically and operationally, new models for the way we work are constantly being born in Silicon Valley. Everything from physical design of the workplace, to the way we design questions, to the way we define success, is up for grabs in this exploration of the many meanings of space.

Special Visit: New Building, New Twitter

In a first-ever Institute visit with Twitter, we will be meeting with key executives responsible for monetization, the most important topic in a company headed for an IPO the world is already watching. Adding to the excitement is the building itself, a new landmark in San Francisco’s digital terroir.

A Visit With Youtube

We will be visiting the original YouTube location in San Bruno, and exploring the production of original content, which is a $100 Million+ annual investment by YouTube. This is the first-ever visit by Institute to YouTube.

october 1

12:15

1:15

2:30

12:45

1:45

Chris Thierfelder, XPrize Foundation

Denise Cherry, Principal, Studio O+A

Auren Hoffman, Founder/CEO, LiveRamp

transit to NVidia

lunch

Space is the Place: Changing the World by Changing the Way We Work

8:45

10:45

Twitter HQ Visit Adam Bain, President, Global Revenue

Youtube Visit Tom Pickett, Vice President, Youtube Content

afternoon NVidia Campus, Santa Clara

october 1

Insight into how creatives and geeks collaborate in Silicon Valley is gained by looking at advances in digital distribution of premium content. Give artists and designers direct access to distribution pipes, add algorithmic recommendations, and watch digital and artistic worlds combine.

3:00

4:30

3:30

5:00

4:00

Matt Mason, VP, BitTorrent

Phil Eisler, GM, GRID Cloud Gaming, NVidia

Speaker to be Announced

break

depart for San Jose Airport

Streams of Dreams: Premium Content via the Cloud

morning MTI Film, Los Angeles

Academy of Motion Pictures, Beverly Hills

Post-production in the movie business has always pushed the technology envelope, from high-speed pipes to massive image processing. Today’s post-production house resembles a modern high-performance computing platform, we’ll see one in action.

Behold the startups that are Digital Natives, born as digital, and restructuring audience in a social age for new paths to markets for visual and musical entertainment.

october 2

8:30

11:30

9:00

10:30

12:00

9:45

11:00

John Stevens, VP Engineering, MTI

Jared Gustadt, CEO, Jingle Punks

lunch

transit to MTI Film

Ezra Cooperstein, COO, FullScreen

depart MTI to AMPAS

Johnny Shin, VP, Ad.ly

From the Studio to the Data Center: Digital Cinema in Action

Digital First Studios: The Rise of Entertainment Platforms

afternoon Warner Bros, Burbank

october 2

The film industry is a 100-year old institution ripe for disruption. Digital distribution to multiple devices, social media, and the economics of big-budget film-making are all on the agenda as studios embrace Digital as the gateway to the next 100 years. This in-depth visit with one of the world’s greatest studios will focus on a variety of topics with key executives leading Warner’s digital strategy. Moderated by Daniel Ornstein

The history of Chateau Marmont goes back to the 1920’s, and will extend into immortality as the fabled scene of real-life and fictional dramas. We’ll dine under the stars, with the stars, as you never know who is going to drop in.

The Next 100 years: Hollywood’s Digital Century

Chateau Marmont

5:15

2:00

4:15

7:30

return to hotel

Daniel Ornstein, Director of Business Development, Warner

Studio Tour, Warner Lot

Dinner at the Chateau Marmont

morning General Assembly, Santa Monica

LA is a creative capital, and like the other capital on the other Coast (New York), is jumping with tech startups flourishing in the intersection of entertainment and the Sharing Economy. We’ll engage with several investors and startup incubators emblematic of this vibrant ecosystem.

october 3

9:30

9:00

11:00

1:00

10:00

11:30

10:30

12:00

Peter Pham, Co-Founder, Partner, Science

Sarah Tilton, Regional Director, General Assembly West

Shauna Nep, Goldhirsh Foundation, LA2050

Mark Suster, Partner, UpFront

Sam Teller, Founder, LaunchPad LA

break

transition to Fox Studio

James Siminoff, Founder, Edison Jr

lunch

From Sand to Silicon: Where LA Startup Culture is Going

october 3afternoon

evening

21st Century Fox, Los Angeles

Devoe House, Los Angeles

From insights into the neuroscience of storytelling, to the globalization of stories in the digital/social sphere, to the world’s theatrical distribution channels, insights into story-telling and its impact on us are coming fast and furious. This session will feature an eclectic mix of theory and practice, on how the digital global village is transforming how we share stories.

The Story is Changing: New Trends, New Audiences for Narrative

3:30

5:00

3:00

4:30

7:30

4:00

8:30

Oliver Luckett, CEO, theAudience

Fox Studio Tour w/ Doug Van Praet

Hardie Tankersley, VP Digital Product, Platforms, & Innovation, Fox Broadcasting

return to hotel

Daniel Solnicki, Head of Worldwide Franchise Development, Dreamworks Animation

Devoe HouseInterview w/ Rob Friedman, Co-Chairman, Lionsgate Entertainment

closing dinner follows

morning Oblong Industries, Los Angeles

In this penultimate session we visit the red-hot Arts District to apprehend the next stage of story-telling: immersive, experiential stories that are not told to us but happen to us. In this session Hollywood’s real-life technical wizards will preview how we will experience content in the digital landscape of creative and emergent technology.

october 4

9:00

10:45

9:15

11:15

10:00

11:45

John Underkoffler, Chief Scientist, Oblong

Alex McDowell, Creative Director, 5D Organization

Mark Plakias, Project Manager, Orange Institute

break

lunch

demos

Wrap up

Creating New Worlds: Immersive Content via New Technology