Date post: | 15-Apr-2017 |
Category: |
Retail |
Upload: | mike-wittenstein |
View: | 195 times |
Download: | 0 times |
Chapter Background1. Mobile First
2. Dynamic Spaces
3. IoT
4. The Cloud
5. AR/VR
the 5 next great things
STORYMINERS
®
EXPERIENCE MAKERS
woman with mobile phone balancing on pole
mobile means physical infrastructure
STORYMINERS
®
EXPERIENCE MAKERS
https://krebsonsecurity.com/wp-content/uploads/2011/08/CIMG1182.jpg
https://chargetech.com/products/?category=charging-stations%2Csecure-
kiosks&user=&price=
charging
STORYMINERS
®
EXPERIENCE MAKERS
http://oberoninc.com/images/Model1077-CCOAP.jpg
wi-fi
https://business.frontier.com/cisco
interaction points >
< interaction points
STORYMINERS
®
EXPERIENCE MAKERS
woman with mobile phone balancing on pole
mobile means invisible infrastructure
STORYMINERS
®
EXPERIENCE MAKERS
Section Backgroundsuppliers: your clients need you to…
• provide high-speed device support
• fix things before they break
• keep their spaces tidy and always flexible
EXPERIENCE MATTERSSTORYMINERS
®
EXPERIENCE MAKERS
Section Backgroundsuppliers: your clients are getting younger• highly collaborative
• anxious to move quickly
• will exchange their trust for evidence that you are trustworthy
• learn to speak their language (without trying to be like them)
EXPERIENCE MATTERSSTORYMINERS
®
EXPERIENCE MAKERS
Chapter Background1. Mobile First
2. Dynamic Spaces
3. IoT
4. The Cloud
5. AR/VR
EXPERIENCE MATTERSSTORYMINERS
®
EXPERIENCE MAKERS
NO Orange Bar
less stuff more activities, experience,
community, and training
STORYMINERS
®
EXPERIENCE MAKERS
what’s affected when you open the windows?
• air quality • humidity • lighting • security • ambient noise • other…
STORYMINERS
®
EXPERIENCE MAKERS?
Section Backgroundwhen stores change…everything changes
• lighting • electrical • networks • lines of sight • displays • gondolas
• store analytics • apps • shelf sizes • metrics + costs • floors • paint/finishes
STORYMINERS
®
EXPERIENCE MAKERS
Section Backgroundchange = opportunities
• get a seat at the table during budgeting
• suggest a ‘study store’
• be vigilant about ROI bias
• emphasize the voice of the (end) customer
STORYMINERS
®
EXPERIENCE MAKERS
Chapter Background1. Mobile First
2. Dynamic Spaces
3. IoT
4. The Cloud
5. AR/VR
STORYMINERS
®
EXPERIENCE MAKERS
Section Backgroundwhy you have to know IoT
• to specify enclosures that don’t interfere with signals
• to make equipment change-outs easy
• to not interfere with store processes (your thinking matters)
• to make store ops smarter (by making your products and services smarter)
STORYMINERS
®
EXPERIENCE MAKERS
Chapter Background1. Mobile First
2. Dynamic Spaces
3. IoT
4. The Cloud
5. AR/VR
STORYMINERS
®
EXPERIENCE MAKERS
no carts to push no bags to carry
Lotte Department Store, Budang, Seoul, SK
STORYMINERS
®
EXPERIENCE MAKERS
Section Backgroundthe cloud: take-aways
• understanding the dependencies between different technologies makes you a better retailer, designer, builder, or maintainer
• what’s invisible matters • learn your partner’s
language(s) • retail is a team sport • invite customers and
employees to some meetings
STORYMINERS
®
EXPERIENCE MAKERS
Chapter Background1. Mobile First
2. Dynamic Spaces
3. IoT
4. The Cloud
5. AR/VR
STORYMINERS
®
EXPERIENCE MAKERS
Section Backgrounddesign/build/maintenance issues
• educating customers - and staff
• safe space to walk around
• sharing screens
• careful lighting controls
• video capture (social)
• high-bandwidth availability
• easy change-outs of enabling tech
• tested cleaning protocols
STORYMINERS
®
EXPERIENCE MAKERS
NO Orange BarWhat is it?
HP let's you make customer-focused decisions about service design and delivery earlier and with higher confidence than ever before!
HP blends business and theatre HP puts you + designers + actors + customers together
on stage—to see what you’re thinking!
Human Prototyping® is a licensed service.
STORYMINERS
®
EXPERIENCE MAKERS
NO Orange Barservice design on steroids
• no cash registers • new stories • interactive displays • kiosks • video assistance
• consultative selling • training • promotions • returns • promotions
all key elements of the overall experience
STORYMINERS
®
EXPERIENCE MAKERS
Orange Background2 concepts
• retail incubators • journey maps • prototyping
• non-store associates • machine vision • robots
STORYMINERS
®
EXPERIENCE MAKERS
6 ideas
• present + future • creative + analytical
technology is changing the game. customers are changing the rules ;-)
STORYMINERS
®
EXPERIENCE MAKERS
technology is changing the game. customers are changing the rules ;-)
[email protected] +1 770.425.9830
STORYMINERS
®
EXPERIENCE MAKERS
Services Since 2002, StoryMiners has advised leaders on how changes to their customer experiences can positively transform their brand narratives—and their bottom lines. We work side-by-side with you to do the work—and keep it fun.
You can use StoryMiners to: • introduce customer experience, story, and strategy topics as speakers and
workshop leaders • design and detail new experiences as experience designers • advise your team members as coaches and mentors • deliver an objective second opinion on your ideas or work-in-progress
STORYMINERS
®
EXPERIENCE MAKERS
[email protected] +1 770.425.9830
By his own admission, Mike Wittenstein is a designer who can’t draw. He advises leaders on how changes to their customer experiences can positively affect their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer and developer of unique methods and tools for enhancing front-line customer experiences.
700+ engagements 25+ countries $1.6B+ value created
Select Clients: Air Canada, Apple, AT&T, Barnes & Noble, Best Buy, Blackrock, Cable & Wireless, Chick-fil-A, Clorox, Delta Air Lines, Holiday Inns, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, SAP, Zaxby’s, and many other game-changing brands.
MBA, BA CMC, CSP, CCXP English, Portuguese, Spanish, Russian
STORYMINERS
®
EXPERIENCE MAKERS
[email protected] +1 770.425.9830