CREATE LUSTEVOKE TRUST

ADVERTISING IS DEAD

answer-tising isn’t

WE SEEK ANSWERS NOW ON DEMAND

INSTEAD OF BEING TOLD WHAT WE WANT

TRUTH and TRANSPARENCY are tactics as much as axioms

“WE DON’T GET FOOLED AGAIN” Pete Townshend, The Who 1971

ATTENTION is earned

REPUTATION is everything

WE CREATE AND MANAGE BRAND

VOICE

THE GOAL?

Brand Enchantment

BRAND ENCHANTMENT IS

The free prize in a box of Cracker Jack,

How Apple doesn’t have to talk about mhz and gigabytes to differentiate itself, and doesn’t have to take itself so seriously.

Figuring out that Ketchup bottles should open on the bottom

not a sweepstakes that seems rigged.

Based on a unique selling proposition

Honest

Consistent

Interesting to the customer

BRAND ENCHANTMENT IS

Howard Luck Gossage

PEOPLE DON’T READ ADSPeople read what interests them, and sometimes it’s an ad.

TELL ME A STORY.Don’t sell me what to buy.

The Next Wave

Corporate IDs byThe Next Wave

http://www.thenextwave.biz/downloads/tnw_logo_video.mov

NO TIME, NO BUDGET,but make people want to come to a hockey game

Dayton Bombers “Rookie” Spothttp://youtube.com/watch?v=S4Xu5Gm8bmA

MAKE WEB 2.0 INTERESTING TO BUSINESS PEOPLE

http://www.thenextwave.biz/downloads/blogzilla.mov

LET’S COMPARE AGENCIES

TNW NYC PROMO.indd 1 11/1/06 10:16:47 AM

As of November 2006

and that’s all folks.

SDVOB HUBZone

www.thenextwave.biz100 Bonner St. Dayton OH 45410 (937) 228-4433