The NIH Research Radio Podcast100 Episodes Reaching Directly to the Public

National Institutes of Health Case Study

Joe Balintfy balintfyj@od.nih.gov Office of Communications and Public Liaison 301-435-7557Office of the Director www.nih.gov/news

March 24, 2010March 24, 2010

NIH Podcast Perspective

• Audio Reports− NIH Radio producing audio content since ’80s− Produce as frequently as possible

• Podcast: NIH Research Radio− Repackage audio reports − Distribute regularly, consistently

• Vodcast: I on NIH− Expand on podcast success, Web 2.0 popularity− Harness video to add dimension, distribution

March 24, 2010March 24, 2010

Source Materials

• Identify strengths• Transform• Adapt to audience

March 24, 2010March 24, 2010

InvestmentsCOST ESTIMATES

• $100 Mic• $250 Recorder• $450 PC/editing software• $50 Cables• $450 Telephone hybrid

TIME ESTIMATES• 2 hrs - Planning/Research• 2 hrs - Pre-production• 1 hr - Interview/record• 3 hrs - Writing/Editing• 2 hrs - Proof/Posting

March 24, 2010March 24, 2010

Two “Tech” Sides• Audio (radio) production• Web (rss/xml) posting

March 24, 2010March 24, 2010

Results

Joe Balintfy balintfyj@od.nih.gov Office of Communications and Public Liaison 301-435-7557Office of the Director http://www.nih.gov/news/radio/nihpodcast.htm