30 Kenmare Street, neW YOrK, nY 10012telephone 1 877 nOLItan / +1 212 925 2555 facsimile +1 212 925 2556

nOLItanhOteL.cOm

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WeLcOme

Welcome to Nolita.

When we open our doors in Fall 2010, you will experience one of New York’s most authentic and endearing neighborhoods in an entirely new way. Our 55-room luxury hotel will provide the perfect home in Nolita – impeccable, attentive, stylish and all about you. We’ll be your entrée into a real New York neighborhood that is creative, cool, international and historic.

Linger. Enjoy. Imagine. Make friends.

Experience life like a Nolitan.

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the nOLItan FactS

OpenIngFall 2010

LOcatIOn30 Kenmare Street, New York, NY 10012 (corner of Kenmare and Elizabeth Streets)

Telephone: +1 212 925 2555Website: www.nolitanhotel.com

hOteL DeSIgnGrzywinski+Pons (Design Architects) Meyer Davis (Interior Design)

the hOteL– Main Floor: Reception, Lounge and Restaurant

by Jimmy Bradley and Steven Eckler

– Room Types: 55 Non-Smoking Guest Rooms

Neighborhood Room (12), Neighborhood Balcony (14), Cityscape (8), Cityscape Balcony (11), Neighborhood Corner (4), Cityscape Corner (2), Neighborhood Accessible (3), Neighborhood Suite (1)

Outdoor Space: Rooftop Lounge, Private Terraces and Decks, Sidewalk Restaurant Service

rOOm amenItIeSCustom Bath and Body Products by Red Flower, 37" HD Flat Screen Television by LG with Premium Entertainment and Gaming Systems, Complimentary WiFi Internet Access, Complimentary Local and Toll-Free Phone, Surcharge Free Long Distance, Daily Newspaper, Evening Turndown Service, Private Terrace, Luxury Robes, iPod Stereo Systems by Vers.

FOOD anD beverageRenowned restaurateur and chef Jimmy Bradley, who brought The Red Cat and The Harrison to New York, will create, J&S Food Hall a unique dining experience at The Nolitan. The restaurant will serve breakfast, lunch and dinner and will provide hotel lobby lounge service and 24-hour in-room dining.

ServIce24-Hour Services: Front Desk/Concierge, In-Room Dining, Security, Valet, Car Services, Personal Packing and Unpacking and more…

LOcaL tOucheSComplimentary Bicycles, Skateboards and Full Access Equinox Membership. Pets welcome.

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the nOLItanS

The charm and the character that defines Nolita are derived from those who inhabit the streets and breathe life into this community. Meet the Nolitans…

prince street

SeLIma SaLaun, DeSIgner, SeLIma OptIque

spring street

Duncan quInn anD theODOre crISpInO,

taILOrS, Duncan quInn

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the nOLItanS

kenm are street

nIchOLaS cOx, cheF, La eSquIna

eliz abeth street

jennIFer marIe SImS anD marIO hugO gOnzaLez,

artISt management, hugO anD marIe

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the nOLItanS

eliz abeth street

KeIth phILLIpS, SaLeS aSSOcIate anD

vISuaL merchanDISer, me&rO

prince street

nIna anD juLIa Werman,

bOutIque OWnerS, vaLLeY nYc

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the nOLItanS

mulberry street

carOLIne prInce, haIr StYLISt

mott street

Luc LevY, OWner, caFe gItane

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the nOLItanS

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the neIghbOrhOOD

From Houston to Broome, from Lafayette to the Bowery and all the streets in between, you can explore Nolita with us. From the historic architecture of St. Patrick’s Old Cathedral to the enticing offerings at Calypso, Charlotte Ronson, John Fluevog and Ralph Lauren. From the lunch trucks to the sidewalk tables at Café Gitane, to the dining rooms of Bread and Peasant. Nolita offers something for everyone. It’s simultaneously cosmopolitan and quotidian. Come experience one of New York’s most authentic and endearing neighborhoods.

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the neIghbOrhOOD

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the neIghbOrhOOD

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restaurants and bars

01 balthazar 02 cafe gitane03 cafe habana04 cafe select05 despana06 emporio07 la esquina08 lombardi’s09 peasant10 pulino’s11 public12 spring street lounge13 tartinery14 torrisi specialties 15 travertine

retails

16 anya ponorovskaya bridal studio17 bio18 calypso19 coco de mer20 duncan quinn21 etiqueta negra22 girlcat23 john fluevog24 john varvatos25 lord willy’s26 mcnally jackson27 me&ro28 odin29 red flower30 selima optique31 sigerson morrison32 belle by sigerson morrison33 tendenza34 tory burch35 vince

health and beauty

36 ashtanga yoga37 deva spa38 equinox39 pipino40 rodney cutler41 valley

landmarks

42 old st. patrick’s cathedral43 the new museum44 the puck building45 police station

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j&s food hall

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the neIghbOrhOOD

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the experIence

When you live at The Nolitan, you’ll feel at home. Warm and inviting spaces, rooms you can settle into and, of course, windows onto a neighborhood like no other. Stay with us and experience life like a Nolitan.

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the experIence

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the experIence

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the experIence

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the experIence

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View from The Nolitan rooftop terrace and most guest rooms on the higher floors.

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the archItecture

The Nolitan was designed by the architectural team Grzywinski+Pons.

Grzywinski+Pons is a New York City based practice led by principals Matthew Grzywinski and Amador Pons. Their practice is committed to design excellence predicated on quality, beauty, innovation and a rigorous approach to detail. Dedication to this pursuit has led to significant levels of experience in designing and administrating the construction of the built environment. With each commission, while anchored in a specific site and circumstance, Grzywinski+Pons endeavors to serve the programmatic and functional essence of the project through the application of concept driven design. Elements like light, form, means of circulation and material selection address function, aesthetic and experience cohesively.

As a LEED accredited firm Grzywinski+Pons embraces principles of sustainability in their design. They have developed a diverse body of work including retail, commercial, hospitality and residential commission which have garnered international attention. The young firm is currently at work on several hospitality and multifamily residential projects in New York and further afield as well as a handful of private residences. A number of these building are scheduled for completion in 2010.

amador pons and matthew grzywinski,

grzywinski+pons

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the InterIOrS

The Nolitan interiors are the work of interior design firm Meyer Davis.

Meyer Davis Studio Inc. is a comprehensive, award-winning architectural design firm based in New York City. Founded in 1999 by Will Meyer and Gray Davis, it has established itself at the forefront of the nation’s high end residential and commercial practices. Residential clients have benefited from the diversity of the Meyer Davis lexicon; a varied language referencing principles that range from modernist architecture to traditional design. Commissions from select giants of fashion retail have included Oscar de la Renta’s in-store boutiques as well as his stores in Los Angeles, London, Athens, Madrid, and Dubai among many others. John Varvatos selected the firm’s warm modernist aesthetic for the expansion of his empire of rock ‘n’ roll chic, including stores in New York, and, most recently, Las Vegas.

Numerous hospitality projects include the beloved New York restaurants Mas (an exceptional interpretation of a French Farmhouse), Boqueria (a sleek reinvention of traditional Barcelona tapas bars), Locanda Verde (a critics’ darling owned by Robert DeNiro), and 10 Downing (a sophisticated Art Gallery and fine food establishment). A unique achievement was made with The Gym, an exclusive fitness club owned by Steve Hanson and Danny Errico of Equinox Fitness fame. MDSI was also chosen to design the VIP Lounge in the American Pavilion at the 2005 World Expo in Aichi, Japan.

will meyer and gray davis, meyer davis

jimmy bradley, chef and

restaurant owner

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the FOOD

With the Nolitan comes the next New York dining destination from Jimmy Bradley and Steven Eckler.

The chef-owner of two popular New York City restaurants – The Red Cat and The Harrison – Jimmy Bradley presides over neighborhood joints that have become destinations for guests from around the city, and the country. A purveyor of straightforward, occasionally irreverent, food and contagious conviviality, all of it wrapped up in an attitude-free package, Bradley has helped contemporary diners rediscover the intrinsic value of classic Mediterranean cuisine, reinterpreted for a modern American clientele. He and his recipes are regularly featured in The New York Times, Food & Wine, Bon Appétit, and other food publications, as well as on local and national television programs. His first cookbook, The Red Cat Cookbook, was published by Clarkson Potter in fall 2006.

Here’s a recipe from Jimmy and Steven for you…

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FrIeD green beanS WIth

SWeet hOt muStarD

(ServeS 4)

IngreDIentS

muStarD

1 ¼ cups Dijon mustard1/8 tsp. dry mustard1 tbsp. plus 1 tsp. hot sauce3 tbsp. light soy sauce¾ cup honey

green beanS

1 pound green beans, trimmed4 egg whites3 cups flour2 ¾ cups plus 2 tbsp. club soda or seltzerSaltCanola oil for frying

prOceDure

muStarDPut the Dijon, dry mustard, hot sauce, soy and honey in a saucepan and set over low heat. Whisk until all ingredients are incorporated and the sauce is warm, approximately 5 minutes. Transfer to a small serving bowl and set aside to cool.

green beanSLine a plate or platter with paper towels. Pour the oil into a large pot to a depth of 4 inches and heat over medium-high heat until the oil reaches 350 degrees.

Meanwhile, in a large bowl, whisk the egg whites until soft peaks form. Whisk in the flour and club soda. Dip the beans into the batter, letting any excess batter run off, and carefully lower the beans into the oil in small batches, so they do not stick together. (Do not overcrowd or the oil can overflow and the beans will not cook evenly.) Cook the beans, stirring periodically to keep them from sticking together, until light golden brown, approximately 3 minutes. Remove the beans from the oil using a slotted spoon and transfer them to the paper towel-lined plate. Season immediately with salt.

Let the oil return to a temperature of 350 degrees and repeat with another batch of beans. Continue to repeat until all of the beans have been battered and fried.

tO ServeServe the beans hot in a bowl or on a platter, passing the mustard sauce alongside for dipping.

the FOOD

yael alkalay, founder red flower

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the amenItIeS

The Nolitan’s in-room bath and body amenities are created exclusively by Red Flower – a Nolita native.

Red Flower encourages the enjoyment of simple experiences and celebrates life through the purity and freshness of flowers. Each botanically based product is created in harmony with nature. Always blended to positively impact on health, the environment, and a powerful, luxurious, unforgettable experience.

Launched in October 1999 with six petal topped candles and organic flower teas, Yael Alkalay (Red Flower founder) set out to create a beauty and personal care line founded with the intention of transforming simple everyday experiences to their utmost, inspiring a desire to be present, a sense of living fully and optimism about creating environmental change.

Red Flower has grown to include a collection of 100% biodegradable body washes and lotions, certified organic perfume and three therapeutic bath house inspired home spa collections. Red Flower is founded on the principles of sustainability, world traditions, well being and aesthetics.

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cOntactS

Press:

Susan AinsworthPresidentAinsworth AssociatesTelephone +1 212 228 4325Fax +1 212 271 3304susan@ainsworthassociates.net

www.ainsworthassociates.net

Vicki ElkinsManaging DirectorAinsworth AssociatesTelephone +1 212 228 4325Fax +1 212 271 3304vicki@ainsworthassociates.net