Date post: | 22-Jan-2018 |
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Marketing |
Upload: | pandora-for-brands |
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HALLOWEEN MUSIC LISTENING INCREASES 3 DAYS PRIOR
LISTENING PEAKS AFTER DARK
This makes finding and connecting with our more ghoulish listeners easy with
our “Halloween Music Enthusiasts” targeting segment. So, welcome foolish
mortals! Let’s take a peek at who these listeners really are…
O N PA N D O R A , B R A N D S C A N TA R G E T T H E I R M E S S A G ET O A N Y O F 2 , 3 0 0 + D ATA - D R I V E N A U D I E N C E S E G M E N T S .
MALE
FEMALE 60%37%
...that’s the equivalent of 1 hour of spooky tunes per Pandora listener
1,933,373TOTAL HOURS SPENT LISTENING TO
HALLOWEEN-THEMED MUSIC ON OCT 31
UTAHIDAHONEW HAMPSHIREMICHIGANRHODE ISLAND
2.1.
3.4.5.
TOP STATES FOR HALLOWEEN MUSIC ENTHUSIASTS
Unique listeners by day
Hours listened to Halloween Stations on Pandora.
10/24
10/25
10/26
10/27
10/28
10/29
10/30
10/31
11/1
11/2
11/3
11/4
11/5
11/6
135K
142K
161K
199K
1.3M804K
528K
1.7M507K
266K
193K
177K
151K
108K
500K 1M 1.5M
12A 1A 2A 3A 4A 5A 6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P
pandoraforbrands.com
S O U R C EPandora Internal Data, October 2016
Pandora Audience Explorer: “Halloween Music Enthusiasts” Targeting Segment
Sunset on Oct 31 occurs between 5-6 p.m. across the contiguous U.S. , with Halloween listening peaking after dark.
The Truth About Pandora’s Halloween Music Enthusiasts
Halloween Music Enthusiasts tend to be parents of children ages 0-5
Final Treat:
(Not So Spooky)
Halloween Music Enthusiasts are 9% more likely to be female than the rest of Pandora.
82%MORE LIKELY TO LISTEN
TO HUMOROUS LYRICS
HALLOWEEN MUSIC ENTHUSIASTS