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The number 1 destination for fans!
The number 1 destination for fans!
Management Team
Phillip MolloyCEO & Chairman
Andrew PinnerCTO
Phillip has a successful track record in business having founded a number of very successful multi-million pound businesses including one which ultimately became a PLC with circa £40m profits per annum.
Another is Frooition which is the world’s largest eBay store and template designer with over 300,000 customers. Those businesses are: mearsgroup.co.uk and frooition.com
Phillip and Andrew have been involved in real businesses making real profits and have the experience and expertise to make a success of the Supafanz app.
The founders have invested £350,000 / $450,000 over the past 3 years (2014) and have taken the idea to a real and fully functioning app.
The Problem
With so many social networks, fans are unable to get current updates from their favourite celebrities without having to visit all these apps:
No way to combine social and news in one feed and it’s not easy for fans to follow all social & news mediums.
Fans currently aren’t rewarded for their loyalty.
60+App
Sources
Target Market
Millennials Generation ZSupafanzTarget
80% Female
Secondary:25-40
Primary:14-24
Age Ranges:
Gender:
Generations
20% Male
MillennialsBorn Between
1977-1994Aged:
23-40Responsible for
21%of Consumer discretionary
Purchases
hugely influencial on older
generations
51% online time is on Mobile
Celebrity Millennial:Rihanna
2.5x more likely to adopt new tech
80%want brands to entertain them
Tech must serve a purpose to be
“Cool”
Sources: millennialmarketing.com, MetLife
Generation ZBorn Between
1995-2003Aged:
14-22
70%Watch 2 hours of
online video per day
Influence
$600B Spending
50% are connected online for
10 hours per day
Native to mobile Celebrity Gen Z’s:Kylie & Kendall Jenner
8Second
attention span
85%use social media
to learn about products
Sources: mediakix.com, CMO.com
The Celebs
Supafanz has a wealth of over 13,000 verified celebrities from many categories:
� Musicians and bands
� Reality stars
� Sports people
� Vloggers
� TV & Film Stars
� Brands
� Events
The Solution
Supafanz is an app that makes it easier to be a fan.
It brings all the social and all the news direct to your phone, anytime, anywhere without the fear of missing out.
Fans are rewarded for their following and provided with quick links to everything they need - tickets, merchandise, images & videos.
The PresentWhere are we today?
Introducing the free Supafanz app
Links to Sites Follow lots of stars Share everythingSave FavesMultiple celeb posts all
in one feed
Fan Features
Earn Points Users can show the world how much of a fan they are, earn points for every like, share and post they read
Fanz win prizes for their hard work, and may meet their favourite celebrities!
Links to merchandise, images, watch videos and buy tickets
Swipe between content from Facebook, Twitter, Instagram, Tumblr, Google + and YouTube. All without needing social accounts
We scour the top entertainment news sites (such as OK, BBC, E! Entertainment) to bring users the latest celeb news and gossip today!
Win Prizes
Celebrity web links
Social Networks
Celebrity News
App FeaturesAll Networks
Great content from all social and trusted news networks – Simply
swipe between networks
Beautiful contentHi-res images & fast loading HD
video content from all over the web
Designed to go viralUsers can share posts and artists with their friends, each share has
a link to join the app
PointsUsers can earn points for every action, win points and earn specific artist points to become their #1 Supafan
Save faves!See a post you love? Save it for later and share with your friends
Every artist imaginableThere are over 13,000 stars in the app. New artists are suggested in app and are added daily
Links
Tickets & Merchandise
Information
Streaming
News
Web Version
• Available now!
• Account syncs across web and mobile
• Full screen experience
• Earn points for using web version
• Keep up with celebs wherever you are
� Free iOS & Android native apps available now
� Free desktop web version available now (beta)
� Fully functional App live in UK, US & EU app stores
� Back end platform, built, tested and in use
� Scalable server infrastructure setup for scale and volume
� High feedback scores of 9+ (out of 10) in live test reviews
� Fit to Market consultancy completed via industry experts – Yodel Mobile
� Paid advertising consultancy through award winning marketing agency - VerticalLeap
App Status
App Stats
Most Popular Celebrity:Justin Bieber
13k+Celebrities
3,000+Active Users
Avg.
27Celebs followed per
user
Time in app per active user:
28:10Minutes
per month
1,787Posts per Celeb
25.4Million Posts
Events
Events are a great way to generate new audiences, users can follow a whole list of stars with one search.
Users find new celebs that they wouldn’t ever have thought about.
Competitions
Competitions are a great driver of user acquisition. They have been proven to be very popular and have created a social buzz.
Marketing plan methods tested and rolled out
Business Status
Trademark registered for UK & EU. (US expected)
Business already established
Many Spin off revenue opportunities
Successful track record of founders
Comprehensive business and financial plan
HMRC approved SEIS/EIS investment (Tax Efficient)
Detailed marketing plan
App marketing campaign setup and ready
Cost efficient CPA and subscriber growth trajectory
0
200
400
600
800
1000
1200
1400
1600
APR MAY JUN JUL AUG SEP OCT
Installed Registered Active Users Average Time in App
*Auserthathasatleast1session>10Seconds
MAY17 JUN17 JUL17
MARKETIN
GSTA
RTED
AUG17 SEP 17 OCT17
Installed 57 71 207 724 793 1368
Registered 54 74 167 434 478 912
ActiveUsers* 54 126 246 476 799 1272
AverageTimeinApp(seconds) 580 600 680 711.7 970.9 1,562.9
Current Growth 2017
What our users say:
It's so convenient being able to follow
all social media feeds in one place - it's so
easy!
Everything you need is in one
place
The competitions are amazing, I won
VIP tickets to Little Mix
I follow the whole Man U team and see all the news, social and videos
Supafanz saves me hopping
between apps too, which is
great!
I use it to stream YouTube playlists
and jump to Spotify
Competitive Landscape
People using Flipboard can follow their favourite sources from around the world and then collect
stories, images and videos into their own Flipboard magazines
Bkstg
Bkstg was founded by tech and music entrepreneurs to reinvent the way artists and fans connect by creating a new form of direct
relationship that’s never existed before.
$210MFunding
$20MFunding
Competitor Analysis
13,000 celebrities P
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P
P
P
P
O
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O
O
O
O
O
O
O
O
O
O
O
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P
O
All social posts
Live news-feed
Multiple celeb display
Multiple social networks
Multiple news-feeds
Leaderboards
Fan rankings
100% free
Transparent competitions
Supafanz BKSTG Flipboard
Aggregation in other sectors
Travel News&Social
Successful Social Acquisitions
TBH – Acquired by Facebook - < $100M [Summer 2017]
Bandpage – Acquired by YouTube – $8M [2016]
Yes.inc (Frenzy & WYD) – Acquired by Twitter – Undisclosed [Dec 2016]
Instagram – Facebook – $715M [2012]
TwitPic – Acquired by Twitter – Undisclosed [2014]
FriendFeed (Social Network Aggregator) – Facebook - $47.5M [2009]
All complimented the networks social experience
How we make money
� Affiliates (merchandise & tickets)
� Event sponsorship
� Sponsorship (Collaborative Promotions)
� In app advertising
� Direct in app advertising
� In app purchases
� Partnerships
� Promoted posts
*See financial investment disclaimer
Affiliates
Sponsorship
Ads
In-appPurchase
Partnerships
PromotedPosts
Affiliates26%
Sponsorship25%Advertising
20%
in-app purchase 20%
Partnership8%
Promoted posts 6%
In App Purchases
Users can top up their earned points through in-app purchases
We saw a big lift in in-app purchases when running the Little Mix V.I.P tickets
Adverts• Once the user base grows we aim to
bring in paid ads into the app - Aug 2019
• We will combine banner ads, full screen interstitial and sponsored content
Direct Adverts
• As well as network based ads we will also have the ability to have direct in-app advertising sold in house
Promoted Posts
• We will push sponsored promotional content in-app to specific segments of user
• We can charge on a per user basis or a campaign basis
Affiliates
• We already have a number of affiliates in place including ticket sites and Amazon for merchandise and music
• We can promote specific products to very niche segments of users with high conversion rates
Sponsorship• We can provide sponsored competitions and
campaigns
• Retailers will have the chance to provide prizes and pay to be featured in competition campaigns
• For premium sponsors we can also drive direct CTA’s on their sites
Event Sponsorship
• We will have the opportunity to create event groups in association with other brands e.g. Lyles presents the Great British Bake Off.
The FutureBecoming the number 1 fan destination
Market Size
The app economy will mushroom from $1.3 trillion last year to $6.3 trillion in 2021, according to a fresh
forecast from App Annie.
Global app users will grow from 3 Billion to 6.3 Billion by 2020.
Get involved
We seek £200k
10% available in minimum £20,000 stakes.First £150,000 eligible for 50% SEIS tax relief
£150,000+ eligible for 30% EIS tax relief
HMRC EIS & SEIS Approved
*See financial investment disclaimer
SEIS (50% Tax Refund)• £150,000 SEIS allowance available• Max SEIS investment £100k per Investor (additional investment available via EIS)
• 3 year minimum investment• Capital Gains Tax Exemption
EIS (30% Tax Refund)• Available to individuals who meet HMRC criteria• 3 year minimum investment• Capital Gains Tax Exemption
Investment StakeSEIS EIS
Net Cost SEIS 50% SEIS Tax Relief NET COST EIS 30% EIS Tax
Relief
£20,000 1% £10,000 £10,000 £14,000 £6,000
£40,000 2% £20,000 £20,000 £28,000 £12,000
£50,000 2.5% £25,000 £25,000 £35,000 £15,000
£100,000 5% £50,000 £50,000 £70,000 £30,000
£200,000 10% N/A N/A £140,000 £60,000
Use of Funds
HR23%
Ops11%
Hosting6%
Development29%
Marketing & Ads31%
HR Ops Hosting Development Marketing
Aggressive Marketing
PR/Digital Marketing
New App Features
Profit Scenarios
We looked at 2 scenarios, standard and optimistic. With the following differing variables:
Standard Optimal
Time in app 25 Mins 30 mins
In app purchase 1.5% conversion, £2.50 avg price 2% conversion, £2.99 avg price
Registration Rate 75% 75%
MAU to organic rate 56% 70%
Month 4 retention rate 12% 12%
Affiliate revenue 1.6% CR, £29 avg price 2.5% CR, £32 avg price
Active Users 2 Million 17 Million
2021 Annual profit projection £2,330,827 £29,272,179
*See financial investment disclaimer
Profitability: Standard
Annual Profit.
£2.3M2021
5%
£1.1MValue
2MActive Users
AnnualDividends
10 x Valuation
£23M*See financial investment disclaimer
Profitability: Optimal
Annual Profit.
£29.2M2021
5%
£14.6MValue
17MActive Users
AnnualDividends
10 x Valuation
£292M
*See financial investment disclaimer
User acquisition forecast
*Potential UA forecast. See financial investment disclaimer
Based on Standard profit scenario
201865,000active users
2019172,000active users
2020575,000active users
20212,000,000
active users
User Downloads
20179.7k Downloads
4.9k Active users
234k Downloads
65k Active users
667k Downloads
172k Active users
2.1M Downloads
575K Active users
7.1M Downloads
2M Active users
=100k Downloads
=100k Retained / Active Users
2018 2019 2020 2021
*See financial investment disclaimer
Based on Standard profit scenario
Financial Projections
-1000000
-500000
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2017 2018 2019 2020 2021
Revenue Expenses EBITDA
*See financial investment disclaimer
Based on Standard profit scenario
Monthly Revenue vs Cost
*See financial investment disclaimer
Based on Standard profit scenario
2021
7.1M Downloads 2M Monthly Active Users
2021 Costs 2021 Revenue 2021 Profit
£965k £3.2M £2.3M
*See financial investment disclaimer
Based on Standard profit scenario
Welcome to a World of V.I.P access, celebrity parties and
exclusive events.
An exciting investment in a fun, popular, lifestyle business
Investment Strategy
The directors feel that the most important thing for them to focus upon is growing the business and creating a fun destination for fans around the world.
However, no financial options can be ruled out at this stage and the directors are mindful of returns for all investors.
Anything that is deemed to be in the interests of Investors will be considered, as follows;
1. Sale or Merger
2. Private Offering
3. VC Funding
4. IPO – (Very long term)
Thank YouPhillip Molloy
Contact usMusic Lobster Limited t/a Supafanz
The Oakley Kidderminster Road
Droitwich WR9 9AY
Mobile : 07876 404040Web: www.supafanz.com
Financial Investment Disclaimer
Do your Own Research
This presentation is intended to be used and must be used for informational purposes only. It does not constitute financial investment advice and we are not financial advisors. It is very important to do your own analysis before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with, or independently research and verify, any information that you find in our financial projections or on our Website and wish to rely upon, whether for the purpose of making an investment decision or otherwise.
No reliance
Accordingly, we will not be liable, whether in contract, tort (including negligence) or otherwise, in respect of any damage, expense or other loss you may suffer arising out of such information or any reliance you may place upon such information.
Investment Warnings
We would like to draw your attention to the following important investment warnings:• The value of shares and investments and the income derived from them can go down as well as up;• Investors may not get back the amount they invested• Past performance is not a guide to future performance.
