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1 | Japan Electronics and Information Technology Industries Association
The objective of the Japan Electronics and Information Technology Industries Association (JEITA) is to promote the healthymanufacturing, international trade and consumption of electronics products and components to contribute to the overalldevelopment of the electronics and information technology (IT) industries, and thereby further Japan's economic development andcultural prosperity.
The world is now connected via the Internet, and electronics technologies and IT are penetrating global markets. With the evolution ofelectronics and progress of IT, technologies in information, communications, imaging and audio are converging to create new systemsand products, which are causing enormous changes not only in the economy, but also in our lives and culture.
JEITA's mission is to foster a digital network society for the 21st century, in which IT advancement brings fulfillment and a higherquality of life to everyone.
To this end, the Association is actively submitting plans and proposals to government organizations on behalf of the industries, supporting the di�usion of products into new fields, and promoting environmental preservation initiatives, including those to combatglobal warming.
What Is JEITA?
Principal ProductAreas Covered
by JEITA
Mainframe computers, servers, workstations, network storage equipment,
computer terminal equipment (displays, printers, image scanners, OCR, etc.),
terminal equipment (financial, POS, handy, KIOSK, etc.), broadcast equipment,
wireless communications equipment, wireless application equipment, medical
electronic equipment, electronic measuring instrumentation, industrial testing
control equipment, road transportation system equipment, etc.
Industrial Equipment
LCD & PDP TVs, PCs, PDAs, PC cards and other digital
broadcast reception equipment, CATV equipment, VTRs,
DVD equipment, digital video & still cameras, audio
equipment, car navigation systems, etc.
Consumer Products
ICs, semiconductor devices,LCD, PDP, OLED panels, modules, etc.
Electronic DevicesPassive components, functionalcomponents, connecting components,transducers, assembly units, electronicmaterials, etc.
Electronic Components
EDI-related equipment, RFID-related equipment, EDA tools, software, solution services, etc.
Others
PROFILE 2010 | 2
To Support Corporate Activities ー For the Environment and Growth ー
Global Warming Countermeasures Taxation System Amendments andRegulatory Reforms
Ensuring Global Competitiveness
Protecting Intellectual Property Promoting Research andStatistics Gathering
Fostering Human Resources
To ensure a stable level of highly skilled engineers in Japan, JEITA works with the academic sector to resolve issues including the decreasing number of young people studying the physical sciences. The Association is actively pursuing human resources development through programs tailored to the ages and knowledge of young people from the elementary through graduate school levels.
Having identified the usage of IT and electronics to combat global warming as an issue of utmost importance, JEITA is taking a leadership role in and actively pursuing activities to help achieve a global social structure sustaining both environmental preservation and economic progress.
To help Japan win against ever-growing global competition, it is necessary to ensure equal international footing. For this reason, JEITA supports national policy formation in the form of taxation system amendments, including corporate income tax rate reviews. JEITA also actively proposes technology reforms and conveys details of industry opinions to realize a low-carbon-emission society.
JEITA promotes Fair Trade Agreements and Economic Partnership Agreements, and cooperates with government-level negotiations under the World Trade Organization (WTO). The Association also supports international competitiveness through measures such as taking the lead in declaring against protective trade trends and helps build the foundations for mutual development in Japan and other countries in Asia.
JEITA is strengthening its activities to ensure adequate protection of intellectual property rights. In addition to preparing o�cial requests related to countermeasures to forged products, JEITA dispatches missions, holds "intellectual property protection conferences" and supports various related measures.
JEITA is active in performing research and gathering statistics in order to accurately understand increasingly global industrial trends. These activities include the implementation of periodic autonomous surveys of shipments by the industries and the publishing of results of these surveys.
As one of Japan's largest industry associations, JEITA is directly linked to the corporate
activities of its member companies, which help sustain the ¥40 trillion global electronics and
IT industries.
3 | Japan Electronics and Information Technology Industries Association
JEITA Standards(Japanese & English)
Achievements of JEITA's committee activities are published in a wealth of research reports and
publications available to all member companies. These publications include the Production Forecasts
for the Global Electronics and Information Technology Industries, Global Demand Forecast for Major AV
Products, Statistics on Domestic Shipments of Consumer Electronic Equipment, Electronic Components
Technology Roadmap, Report on Global Production of Major Electronic Equipment, IC Guidebook,
FPD Guidebook and Japan Jisso Technology Roadmap.
Publication of Reports and Materials on Industry Achievements
Industry Review :Electronics and
Information TechnologyIndustries in Japan
IC Guidebook Production Forecastsfor the Global
Electronics and InformationTechnology Industries
JEITA's annual New Year's Reception is a major opportunity for interchange, not only for
leaders and executives of member companies, but also for the many representatives of the
industry, government and academia who attend. In 2010, the reception gathered 2,000
attendees from the industries alone. Other occasions for members to communicate include
the reception after the Annual Conference of JEITA and the year-end Board of Directors
Reception.
Opportunities for Communication with Industry Leaders
JEITA sponsors international meetings in Japan and actively participates in meetings held outside Japan. In October
2009, the Association organized the Green IT Symposium and Asia Green IT Forum. JEITA is also strengthening
international links in a variety of fields as a leading industry organization, for example, through the Japan/US/EU
Trilateral IT-Electronics Associations Meeting, World Electronics Forum (WEF), Asia Electronics Forum (AEF), World
Semiconductor Council (WSC), International Semiconductor Environment, Safety and Health Conference (ISESH),
World LCD Industry Cooperation Committee, (WLICC), JEITA-CECC Environment Conference and JEDEC-JEITA
Standardization Joint Conference. JEITA also sends observers to overseas trade exhibitionsーincluding the IFA
Berlin Show, CeBIT, COMPUTEX and International CESーand sponsors research missions to the Americas, Europe
and Asia. In April 2010, JEITA sent a joint public-private mission to the USA cosponsored by Japan’s Ministry of
Economy Trade and Industry (METI) and New Energy and Industrial Technology Development Organization
(NEDO).
Hosting and Participating in International Conferences and Dispatching Delegations
JEITA proactively participates in activities of international standardization organizations such as the
International Electrotechnical Commission (IEC) and International Standards Organization (ISO).
JEITA has 29 chairpersons and executive secretaries in this area. As an international advisory
organization, JEITA also has 33 related committees and sent about 250 personnel to international
conferences in fiscal 2009 (April 2009 to March 2010). In addition, JEITA enacts and issues
standards (JEITA Standards, provisional standards and technical reports). It has established more
than 600 standards in areas from AV to information communications equipment, electronic
application equipment, electronic components, semiconductors, display devices and JISSO systems.
About 160 of these standards have been published in English.
International Standardization Activities and the Formulation/Issuing of Industry Standards
Introduction of Activit ies
New Year's Reception
Asia Green IT Forum
IEC TC1 1 1 (Environmental Standardization for Electrical and Electronic Products and Systems)
PROFILE 2010 | 4
In addition to introducing the Association and its activities, the o�cial JEITA website
contains announcements of various data, as well as comments by and on behalf of the industries
in press releases, seminar and symposium information, periodicals and applications for JEITA
standards, and other statistics and data. Full member companies have access to a dedicated
website and the special DISH database system, which allows data searching and
downloading from the o�cial website.
Proactive Information Publication Centered on the JEITA Website
http://www.jeita.or.jp/
JEITA actively holds forums and seminars to report the achievements of its specialized committees.
These events are publicized on the o�cial website, where seats can also be reserved. About 40 events
were held in fiscal 2009. On April 27, 2009, the day after the Provisional Budget Plan was submitted to
the Japanese Diet (Parliament), JEITA held the"Lecture on Economic Stimulus Measures" for
member companies with the cooperation ofthe Ministry of the Economy, Trade and Industry (METI).
In addition, JEITA's Kansai Branch O�ce hosts events such as technology and environment seminars.
In addition, JEITA proactively disseminates information among its member companies through events
such as the “Additional Economic Stimulus Measures Lecture” program.
Timely Lectures and Seminars with Specialized Themes
CEATEC JAPAN, one of the world's most comprehensive trade shows for
the IT and electronics industries, focuses on imaging, information, communication
and other fields, and is on a par with the IFA Berlin Show and International CES.
The 2009 show was held in October at Makuhari Messe with some 600 exhibitors.
Some 150,000 people, from industry insiders, to government employees, researchers
and students, visited the five-day show. Media from around the world covered the
show in print, on television and on the web.
The International Broadcast Equipment Exhibition (Inter BEE) is a special trade show
held every November emphasizing broadcasting facilities and studio/production
equipment. In line with continuing advances in digital broadcasting and broadband,
the number of exhibitors surpassed 820 in 2009.
Other JEITA-sponsored shows include the Electronic Design and Solution Fair
(EDSFair), a special trade show for the semiconductor design field.
Trade Shows that Draw Visitors from around the World
Website for JEITA full member companies
Environment Forum
Inter BEE
CEATEC JAPAN
JEITA'sofficial website
DISH database system exclusively forJEITA full member companies
5 | Japan Electronics and Information Technology Industries Association
Outline Major of Activit ies (Fiscal 2010)
●Recommending policy and basic policy
●Recommending policy to strengthen the business environment and create business opportunities to improve competitiveness
Basic Policy and Recommending Policy (Achieving both Environmental Preservation and Growth)
●International contribution and new markets related to global warming
●Meeting midterm targets
●Promoting Kyoto Protocol goals
Global Warming Countermeasures
●Strategically approaching international standardization
●Promoting Electronic Data Interchange (EDI)
Standardization
●Creating markets
Creating Markets
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To enable the IT and electronics industries to contribute to the realization of abundant lifestyles and a low-carbon-emission society, JEITA promotes initiatives supporting international competitiveness based on activities for the "achievement of both environmental preservation and growth."
Specifically, through the proactive response to new growth areas such as the Smart Grid and other countermeasures to global warming, JEITA strives to further the creation of new business opportunities for member companies. In addition, while working to strengthen government policies related to innovation and growth strategy development, JEITA promotes recommendations related to regulatory and tax reform policies.
① Reflected industry opinion on the government's New Growth Strategy and New IT Strategy- Promoted development of innovative energy-saving, environmental technologies and proposed expansion of penetration of environmental technologies and energy-saving products- Proposed development and introduction of equipment related to the creation of a Japanese Smart Grid- Submitted proposals targeting the formation of a new economic social system using IT to improve the safety, security and convenience of Japanese lifestyles and to enhance the e�ciency of public procedures
② Proposed regulatory and tax reforms to improve international competitiveness and submitted o�cial appeals supporting the international expansion of products such as information systems
③ Promoted a strategic approach to international standardization- Reflected industry opinion on international standards with a view to the global expansion of the Smart Grid and other environment-related businesses
① Sent a public-private sector mission for the establishment of cooperative relations between the environmental policies of Japan and other nations as represented by the Smart Grid, and supported international expansion thereof
② Strengthened links with relevant organizations in other nations to promote green IT at the global level
① Regarding government targets, maximized implementation e�orts as an industry and worked to achieve a framework to evaluate the contribution to the environment of green IT, a special characteristic of the IT industry
② Clarified the industry's stance toward midterm objectives and expressed industry opinion on the next COP16 framework and support measures for developing economies through government-level financial cooperation
① To contribute to meeting the goals of the Kyoto Protocol, made steady progress on autonomous activity plans and responded to the Energy Conservation Law and Global Warming Countermeasure Law
② Contributed to the awareness of the potential contribution of the industry's products with the aim of realizing initiatives to reduce the emissions of consumer products
① Reflected industry opinion and reinforced collaboration for technological innovation with the aim of expanding environment-related businesses globally② Responded to international conferences through activities such as the International Electrotechnical Commission (IEC) Chair and secretariat nation, and through the Japan
Committee③ Worked with related institutions, academic and other organizations to develop human resources to promote international standardization
① From a security and user-friendly perspective, promoted the harmonious development of hardware and software for cloud computing-related businesses② Worked on di�usion measures, defining issues and establishing the business environment to ensure the healthy development of 3D televisions and related products③ Worked to create new markets for mobile information terminals and other information and communications equipment combining software and hardware in areas such as the
integration of the telecommunications and broadcasting sectors④ Made policy recommendations for the reinforcement of product development in the medical field and worked toward new expansion through integration with information
systems⑤ Expanded the market through the use of information and communication technologies (ICT) for the full-scale operation of the Smart Way Service
Promoted penetration of the ECALGA electronic commerce standard to seamlessly connect business processes between di�erent companies
PROFILE 2010 | 6
●Trade policy
●International collaboration
International Collaboration and Cooperation
●Promoting digital broadcasting
Promoting Digital Broadcasting
●Preventing product accidents and conveying preventative information
Promoting Product Safety
●Research and statistics
Research and Statistics
●Preserving the environment
●Responding to laws and regulations related to intellectual property and other corporate activities
●Product forgery countermeasures
●Human resource development for the expansion of the IT and electronics industries
Strengthening Industrial Foundations(Environmental Preservation, Intellectual Property Protection and Human Resource Development)
●Further strengthened foundations for the smooth transition to a General Incorporated Association and reinforced secretariat functions
Reinforcement of Business Management
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Cooperated with intergovernmental negotiations (World Trade Organization (WTO) & Non-Agricultural Market Access (NAMA) negotiations, Information Technology Agreement (ITA) product review and ITA member nation expansion, promotion of establishment of Free Trade, Economic Partnership and Economic Integration agreements)
① Responding to chemical substance and product environments- Responded to and expressed industry opinion on regulations including the Revised Chemical Substances Control Law, Law for the Promotion of E�ective Utilities of
Resources, and Waste Management and Public Cleansing Law- Responded to foreign environmental regulations such as REACH, RoHS and ErP
② Responded to issues related to the recycling of household electrical and electronic equipment toward the formation of a resource-circulating society
① Reflected industry opinion on issues related to laws and regulations on intellectual property, such as the Patent Law, Trademark Law and Design Law② Presented industry opinions on issues related to the Copyright Law, including the copying of contents for personal use in the digital age, regulations on technological protection
mechanisms and financial compensation
① Working with the Chinese government and the China Electronic Chamber of Commerce (CECC), promoted e�ective countermeasures to product forgery and intellectual property protection activities
② Through participation in the International Intellectual Property Protection Forum (IIPPF), implemented activities to deal with product forgeries in China and emerging economies
① Implemented a model curriculum for training university personnel in IT and electronics technologies② Implemented instruction of young students by engineers and researchers, and developed easy-to-understand educational materials
① Responded to post-2011 broadcasting-related topics such as new Broadcast Satellite digital broadcasting and applications of property opened up by the cessation of analog television broadcasting; Worked on initiatives to expand contents
② Strengthened promotion of digital television reception equipment and recycling in advance of the full-scale shift to digital broadcasting in 2011
① Considered and made recommendations on issues related to the establishment of standards for the Electrical Appliance and Material Safety Law with the aim of realizing a legal framework for rationalized product safety
② Studied integrated international safety standards incorporating safeguards based on product hazard analysis, and promoted advanced accident prevention③ Responded to the "Collection and Publication System of the Information of Product Accidents" of the Consumer A�airs Agency of Japan with the aim of promoting safe usage
of electronics and IT equipment
① Strengthened cooperation with IT and electronic industry associations in the Americas, Europe, Asia and other regions (World Electronics Forum (WEF), Asian Electronic Forum (AEF), Japan/US/EU Trilateral IT-Electronics Associations Meeting, etc.)
② Promoted trade and investment liberalization and facilitation (APEC, etc.)③ Responded in concert with related nations on autonomous policies such as China Compulsory Certification (CCC)④ Implemented international cooperation activities such as human resource development to expand the industry in individual nations⑤ Strengthened cooperative relations toward the Asia-Pacific Partnership on Clean Development and Climate (APP), the Japan-China Energy Conservation Forum and other
initiatives in collaboration with government and related organizations
① Promoted the accurate understanding of the global market② Maintained JEITA statistics for the management of member companies
(2010 Production Forecasts for the Global Electronics and Information Technology Industries)
7 | Japan Electronics and Information Technology Industries Association
Executive Board
PreviousChairmenof JEITA
Etsuhiko Shoyama (Hitachi, Ltd.)November 2000 - May 2001
Yoichi Morishita (Matsushita Electric Industrial Co., Ltd.)May 2001 - May 2002
Ichiro Taniguchi (Mitsubishi Electric Corporation)May 2002 - May 2003
Hajime Sasaki (NEC Corporation)May 2003 - May 2004
Kunitake Ando (Sony Corporation)May 2004 - May 2005
Tadashi Okamura (Toshiba Corporation)May 2005 - May 2006
Naoyuki Akikusa (Fujitsu Limited)May 2006 - May 2007
Katsuhiko Machida (Sharp Corporation)May 2007 - May 2008
Etsuhiko Shoyama (Hitachi, Ltd)May 2008 - May 2009
Fumio Ohtsubo (Panasonic Corporation)May 2009 -May 2010
Setsuhiro Shimomura (Mitsubishi Electric Corporation)May 2010 -
Chairman
Setsuhiro Shimomura
ChairmanMitsubishi Electric Corporation
Vice Chairman
Norio Sasaki
Vice Chairman
Takashi Kawamura
Representative Executive O�cer,President and CEOToshiba Corporation
Head Vice Chairman
Kaoru Yano
Chairman of the BoardNEC Corporation
Vice Chairman
Ryoji Chubachi
Vice ChairmanSony Corporation
President
Tsutomu HandaExecutive SeniorVice President
Hidekazu Hasegawa
Executive Vice President,Director
Takashi Ohyama
Executive Vice President,Director
Hisanori Tatae
Vice Chairman
Fumio OhtsuboPresidentPanasonic Corporation
Technology Strategy
Chairman, Representative Executive O�cerHitachi, Ltd.
Vice Chairman
Mikio KatayamaPresidentSharp Corporation
Vice Chairman
Michiyoshi MazukaRepresentative Director,ChairmanFujitsu Limited
Technical Standards
Safety
Environment
Trade Policy
Legal and IntellectualProperty Rights
Digital Broadcasting
Vice Chairman
Masataka KataokaPresidentAlps Electric Co., Ltd.
Electronic Components
Vice Chairman
Isao UchidaChairman of the BoardYokogawa Electric Corporation
Human Resources
Policy and Strategy, Communications, Research and Statistics, Tax System, Procurement, Green IT Promotion O�ce
PROFILE 2010 | 8
Companies of JEITA Directors and Auditors
Companies of Chairman and Vice ChairmenMitsubishi Electric CorporationNEC CorporationSony CorporationToshiba CorporationFujitsu LimitedSharp CorporationHitachi, Ltd.Panasonic CorporationYokogawa Electric CorporationAlps Electric Co., Ltd.
Companies of Executive Directors(alphabetical order)
Canon Inc.JVC Kenwood Holdings, Inc.Murata Manufacturing Co., Ltd.Oki Electric Industry Co., Ltd.Pioneer CorporationRenesas Electronics CorporationSanyo Electric Co., Ltd.Seiko Epson Corp.TDK Corporation
Companies of Other Directors(alphabetical order)
Advantest CorporationAsahi Glass Co., Ltd.D&M Holdings, Inc.Denso CorporationDX Antenna Co., Ltd.Fuji Electric Holdings Co., Ltd.Fuji Xerox Co., Ltd.Hitachi Kokusai Electric Inc.
Hitachi Metals, Ltd.Hokuriku Electric Industry Co., Ltd.Hosiden CorporationIBM Japan, Ltd.Ikegami Tsushinki Co., Ltd.Japan Aviation Electronics Industry, Ltd.Japan Radio Co., Ltd.KOA CorporationKyocera CorporationMaspro Denkoh Corp.Mitsumi Electric Co., Ltd.Nichicon CorporationNihon Kohden CorporationNippon Chemi-con CorporationOmron CorporationRicoh Company, Ltd.Rohm Co., Ltd.Shimadzu CorporationSMK CorporationSoshin Electric Co., Ltd.Tabuchi Electric Co., Ltd.Taiyo Yuden Co., Ltd.Tamura CorporationTEAC CorporationTeikoku Tsushin Kogyo Co., Ltd.Texas Instruments Japan, Ltd.TOA CorporationToko, Inc.Yamatake Corporation
Companies of Directors
Fujikura Ltd.NHK Engineering Services Inc.
Companies of Auditors
9 | Japan Electronics and Information Technology Industries Association
New Merging Fields Committee
Legal and IntellectualProperty Rights Committee
Steering Committee on Legal and Intellectual Property Rights
StandardizationPolicy Committee Japan Industrial standardization
Cooperation Committee
Electronics Jisso Technology Committee
Safety Committee
EMC Committee
Conformity Assessment Systems Committee
Industrial Safety Committee
General A�airs Committee
Finance and Taxation Committee
Technology Strategy Committee
Trade Policy Committee
Communications Committee
Research and Statistics Committee
Procurement Committee
International Cooperation Committee
Environment Committee Environment Promotion Committee
Steering Committee on
Environmental Standardization
Committee to Promote Circulation of
Information on Chemical Substances
Japan Green Procurement Survey
Standardization Initiative (JGPSSI)
Steering Committee on Environment
Business to BusinessElectronic Commerce Board
Standardization Committee
Engineering Chain Management Committee
Supply Chain Management Committee
Information Technology CommitteeSteering Committee
Steering Committee
on Policy and StrategySteering Committee on Standardization
Steering Committee on Safety
Issue-Specific Committees
Board of Directors
Policy and Strategy Board
Safety Policy Committee
To enable JEITA to study, research and deliberate on both internal and external issues in industry-related fields, the Policy and Strategy Board, six
issue-specific committees and five sector-specific boards and the Kansai Branch Steering Board have been organized under the Board of Directors.
Many other business and special committees are organized under these boards and committees. Members may participate in the boards and
committees of their choice.
Boards and Committees
PROFILE 2010 | 10
Consumer Electronics Board Personal Computers Committee
Television Networks Committee
Reception Systems Committee
Cable Network Committee
AV Storage Networks Committee
Audio Networks Committeet
Car Electronics Committee
Design Committee
Service and Support Committee
Research and Statistics Committee
AV and IT Standardization Committee
Information Technology andIndustrial Systems Board
Information System Policy Committee
Servers Committee
Software Committee
Solution Services Committee
Information Terminals and Technologies Committee
Technical Standardization Committee
Electric Measuring Instrumentation Committee
Radio and Industrial AV Systems Committee
ITS Committee
Medical Electronic Systems Committee
Electronic Components Board Electronic Components Steering Committee
Electronic Components Statistics and Perspective Committee
Electronic Components Engineering Committee
Electronic Components Standardization Committee
Passive Components Committee
Functional Components Committee
Mechanical Components Committee
Power Supplies Components Committee
Electronic Materials Committee
Semiconductor A�airs Committee
Semiconductor Environment Committee
Semiconductor Technology Committee
Display Devices Board Display Devices Industrial A�airs Committee
Display Devices Industrial A�airs Managing Committee
Display Devices Standardization Committee
Display Devices Environment Committee
Steering Committee on Information
Technology and Industrial Systems
Electronic Components
Executive Committee
Steering Committee on Semiconductor
Special Committee for
Preventing Global Warming
Steering Committee on Display Devices
Sector-specific BoardsKansaiBranch
Steering Committee on Information
Technology and Industrial Systems
Special Committee on
Digital Broadcasting
Kansai Steering Committee on Electronic Equipment
Kansai Steering Committee on Electronic Components
Kansai Digital AV and Broadcast Receiving Systems Committee
Kansai lnformatization Promotion Committee
Kansai Information and Process Technology Committee
Kansai Environmental Preservation Measures Committee
Kansai Procurement and EC Committee
Kansai Personnel Management Committee
Kansai Branch Steering Board
Semiconductor Board
11 | Japan Electronics and Information Technology Industries Association
Washington DC Office(JEB: Japan Electronics Bureau)
Strategy Group
Policy Group
Research Group
Communications O�ce
Research and Statistics O�ce
Executive Affairs Division
Overseas Offices
Strategy Group
Business Group
Special Project Promotion O�ce
Product Affairs Division
Consumer ProductsDepartment
Administration Group
Accounting Group
Member Services Group
General Affairs Division
Kansai Branch
General AffairsDepartment
Operations AuditingOffice
Strategy Group
Business Group
Administration Group
Business Promotion Group
Electronic ComponentsDepartment
Strategy Group
Business Group
FAMD Promotion O�ce
Green IT Promotion O�ce
Industry SystemsDepartment
Semiconductor Strategy Group
Semiconductor Business Group
Display Devices Group
Electronic DevicesDepartment
Legal and Intellectual Property Group
Standardization Group
Technology Strategy Group
Safety Group
Intellectual Property andTechnology Department
International AffairsDepartment
Environmental AffairsDepartment
EC (Electronic Commerce)Center
Beijing Office(Joint office with JETRO)
Brussels Office(Joint office with JETRO)
Head Office
Kansai Branch
Secretariat
Policy and StrategyDepartment
PROFILE 2010 | 12
Beijing Washington,DCBrussels
JEITA Washington DC(Japan Electronics Bureau)1025 Connecticut Avenue, NW, Suite 1200Washington, DC 20036, USATEL: +1-202-974-2476FAX: +1-202-974-2478
JEITA Beijing(Joint Office with JETRO)7003 Chang Fu Gong Office Building,Jia-26, Jian Guo Men Wai Street,Beijing, CHINA 100022TEL: +86-10-6513-9015FAX: +86-10-6513-7079
JEITA Brussels(Joint office with JETRO)Rue Montoyer 40B-1000 Brussels, BelgiumTEL: +32-2-230-6992FAX: +32-2-230-5485
Head Office
Ote Center Bldg. 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, JapanGeneral A�airs Department TEL: +81-3-5218-1050 FAX: +81-3-5218-1070
General A�airs Department: Accounting Group TEL: +81-3-5218-1051 FAX: +81-3-5218-1070
Policy and Strategy Department: Strategy Group, Policy Group, Research Group TEL: +81-3-5218-1052 FAX: +81-3-5218-1071
Policy and Strategy Department: Communications O�ce TEL: +81-3-5218-1053 FAX: +81-3-5218-1072
Environmental A�airs Department TEL: +81-3-5218-1054 FAX: +81-3-5218-1073
Environmental A�airs Department: Green IT Promotion O�ce TEL: +81-3-5218-1055 FAX: +81-3-5218-1074
Electronic Components Department TEL: +81-3-5218-1056 FAX: +81-3-5218-1075
Industrial Systems Department TEL: +81-3-5218-1057 FAX: +81-3-5218-1076
Consumer Products Department TEL: +81-3-5218-1058 FAX: +81-3-5218-1077
Intellectual Property and Technology Department TEL: +81-3-5218-1059 FAX: +81-3-5218-1078
International A�airs Department TEL: +81-3-5218-1060 FAX: +81-3-5218-1079
Electronic Devices Department TEL: +81-3-5218-1061 FAX: +81-3-5218-1080
EC Center TEL: +81-3-5218-1062 FAX: +81-3-5218-1081
Service Center TEL: +81-3-5218-1086 FAX: +81-3-3217-2725
http://www.jeita.or.jp/
Kansai Branch
7th Floor, Denshi Kaikan, 8-7, Nishi-Tenma 6-chome. Kita-ku, Osaka 530-0047, JapanTEL: +81-6-6364-4658 FAX: +81-6-6364-4560
http://home.jeita.or.jp/kansai/
Overseas Offices
Head Office / Branch Office, Overseas Offices
Affi l iated Organizations
13 | Japan Electronics and Information Technology Industries Association
A�iated Organizations
PC3R Promotion Association
7th Floor, Nakakita Bldg.8, Kanda Ogawamachi 3-chome, Chiyoda-ku, Tokyo 101-0052, JapanTEL: +81-3-5282-7685 FAX: +81-3-3233-6091http://www.pc3r.jp/
This center is a manufacturer-driven organization promoting 3Rs (Reduce, Reuse,
Recycle) activities, such as the recycling of used PCs based on the Law for Promotion
of E�ective Utilization of Resources.
5th Floor, Ote Center Bldg. 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, JapanTEL: +81-3-5218-1055 FAX: +81-3-5218-1074http://www.greenit-pc.jp/
Green IT Promotion Council
To realize a 21st-century society that balances environmental protection with
economic growth, we need to use Japan’s strengths in manufacturing and
environment-related technologies and energy-saving to transform all aspects of our
economy, society and lifestyles. The Green IT Promotion Council is working to promote
further energy-saving through and in IT devices as part of METI’s Green IT Initiative.
This center evaluates the security of IT, an important infrastructure of modern society.
In addition to providing high-quality evaluations of operating systems, database
management systems, firewalls and other IT products, the center promotes activities
related to consulting and education.
Information Technology Security Center
12th Floor, Ote Center Bldg. 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, JapanTEL: +81-3-5218-2231 FAX: +81-3-5218-2232http://www.itsc.or.jp/
With the aim of promoting and developing measures for the revitalization of the
semiconductor industry and seeking new opportunities in semiconductor technology,
SIRIJ’s activities are establishing various visions and implementing plans.
Semiconductor Industry Research Institute Japan
23rd Floor, Fukoku Seimei Bldg.2-2, Uchisaiwai-cho 2-chome, Chiyoda-ku, Tokyo 100-0011, JapanTEL: +81-3-3593-7243 FAX: +81-3-3593-7250http://www.sirij.jp/
JESA promotes public relations both in Japan and overseas to help advance electronics
industries. These activities include the promotion of and participation in domestic and
overseas exhibitions featuring electronics equipment, related research, and advertising
and production of publications.
Japan Electronics Show Association
12th Floor, Ote Center Bldg. 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, JapanTEL: +81-3-6212-5231 FAX: +81-3-6212-5225http://www.jesa.or.jp/
JGPSSI aims to standardize survey target list and answer formats to reduce coordina-
tion workloads, as well as to improve response quality in research on chemical
substances contained in electronic components and materials.
Japan Green Procurement Survey Standardization Initiative
5th Floor, Ote Center Bldg. 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004, JapanTEL: +81-3-3217-2721 FAX: +81-3-5218-1073http://pc1.db1.co.jp/jeita_eps/green/
The objective of this consortium is to shape and expand a full-scale and sound mobile
computing system market through cooperation from related organizations and
enterprises. It aims to contribute to the development and growth of the information
society by implementing activities to realize and expand more advanced, e�cient, and
economic mobile computing systems.
Mobile Computing Promotion Consortium
2nd Floor, Hasegawa Green Bldg.5-12, Shiba-Koen 3-chome, Minato-ku, Tokyo 105-0011, JapanTEL: +81-3-5401-1935 FAX: +81-3-5401-1937http://www.mcpc-jp.org/
The mission of this Council is to contribute to the healthy development of Japan’s
information society by establishing voluntary control for electromagnetic emissions
from IT equipment, such as computers, telecommunication products and electronic
o�ce products, so that they will not disrupt other electronics products, including
radios and television sets.
VCCI Council
7th Floor, Noa Bldg.3-5, Azabu-dai 2-chome, Minato-ku, Tokyo 106-0041, JapanTEL: +81-3-5575-3138 FAX: +81-3-5575-3137http://www.vcci.jp/
PROFILE 2010 | 14
JEITA-related International and Overseas Organizations
International Standards Organizations
Ai Group Australian Industry Group http://www.aigroup.com.au/
CCPIT China Council for the Promotion of International Trade http://www.ccpit.org/
CEA Consumer Electronics Association http://www.ce.org/
CEAC China Electronic Appliance Corporation http://www.ceacfbt.com/cn/
CECC China Electronic Chamber of Commerce http://www.cecc.org.cn/
CEEIA China Electrical Equipment Industrial Association http://www.ceeia.com/
CSIA China Semiconductor Industry Association http://www.csia.net.cn/
DIGITAL EUROPE http://www.digitaleurope.org/
ECA Electronic Components Association http://www.ec-central.org/
EDAC Electronic Design Automation Consortium http://www.edac.org/
EECA European Electronic Component Manufacturers Association http://www.eeca.eu/
ELCINA Electronic Industries Association of India http://www.elcina.com/
HKEIA Hong Kong Electronic Industries Association http://www.hkeia.org/
HKTDC Hong Kong Trade Development Council http://www.tdctrade.com/
IME Institute of Microelectronics http://www.ime.a-star.edu.sg/
IMRE Institute of Materials Research and Engineering http://www.imre.a-star.edu.sg/
iNEMI International Electronics Manufacturing Initiative http://www.inemi.org/
IPC Association Connecting Electronics Industries http://www.ipc.org/
ITI Information Technology Industry Council http://www.itic.org/
ITRI Industrial Technology Research Institute http://www.itri.org.tw/
ITRS International Technology Roadmap for Semiconductors http://www.itrs.net/
KDIA Korea Display Industry Association http://www.kdia.org/
KEA Korea Electronics Association http://www.gokea.org/
KOTRA Korea Trade-Investment Promotion Agency http://www.kotra.or.jp/
KSIA Korea Semiconductor Industry Association http://www.ksia.or.kr/
SEIPI Semiconductor and Electronics Industries in the Philippines, Inc. http://www.seipi.org.ph/
SEMATECH International Semiconductor Manufacturing Technology http://www.sematech.org/
SEMI Semiconductor Equipment and Materials International http://www.semi.org/
SIA Semiconductor Industry Association http://www.sia-online.org/
SRC Semiconductor Research Corporation http://www.src.org/
TAITRA Taiwan External Trade Development Council http://www.taitra.org.tw/
TechAmerica Technology Association of America http://www.techamerica.org/
TEEMA Taiwan Electrical and Electronic Manufacturers' Association http://www.teema.org.tw/
TIA Telecommunications Industry Association http://www.tiaonline.org/
TSIA Taiwan Semiconductor Industry Association http://www.tsia.org.tw/
TTLA Taiwan TFT LCD Association http://www.ttla.org.tw/
VEIA Vietnam Electronic Industries Association http://www.veia.org.vn/
SIMTech Singapore Institute of Manufacturing Technology http://www.simtech.a-star.edu.sg/
intellect http://www.intellectuk.org/Information Technology Telecommunications and Electronics Association
JEDEC http://www.jedec.org/Solid State Technology Association (The Joint Electron Devices Engineering Council)
IEC International Electrotechnical Commission http://www.iec.ch/
ISO International Organization for Standardization http://www.iso.org/
ITU International Telecommunication Union http://itu.int/
EPCIA European Passive Components Industry Association http://www.eeca.eu/index.php/epcia_home/en/
Ecma International http://www.ecma-international.org/
