THE OC RUNNING FESTIVALMAY 4-6, 2018
M A R AT H O N • H A L F M A R AT H O N • 5 K • K I D S R U N T H E O CF I N I S H L I N E F E S T I VA L • O C C O R P O R AT E C H A L L E N G E
THE OC RUNNING FESTIVALMAY 3-5, 2019
M A R AT H O N • H A L F M A R AT H O N • 5 K • K I D S R U N T H E O CF I N I S H L I N E F E S T I VA L • O C C O R P O R AT E C H A L L E N G E
Event SummaryThe SDCCU OC Marathon and OC Half Marathon, now preparing for its 15th annual event, has become a world class running event. Since the inaugural event in 2004, the SDCCU OC Marathon and related events have grown to over 23,000 participants, generating more than $15 million annually in economic impact to the Orange County Region and raising $5.5 million for various charities. With nearly perfect running weather in early May, runners from all 50 states and over 20 countries make the OC Marathon Running Festival their destination spring event.
Distances/ParticipantsFull Marathon - 2,100 registrantsHalf Marathon - 9,000 registrants5K - 3,200 registrantsKids Run the OC - 9,000 registrantsOC Corporate Challenge - 41 Teams Spectators - 15,000-20,000**Numbers are based on an average over the past 4 years (2014-2017)
DEMOGRAPHICS • 18% of runners ran their first half marathon• 41 businesses participated in the first OC Marathon Corporate Challenge
OC LIFESTYLE AND FITNESS EXPO FRIDAY, MAY 3 | 4 - 8 PMSATURDAY, MAY 4 | 9 AM - 6 PM
Runners, running enthusiasts, and spectators join together to see the latest and greatest from 80+ like-minded businesses and vendors. All participants of the SDCCU OC Marathon and related events are required to attend the OC Lifestyle and Fitness Expo in order to pick up their race packets.
An estimated 20,000 individuals visit the OC Lifestyle & Fitness Expo throughout the weekend. Exhibiting opportunities range in price from $1,100 - $1,800 / 10x10 booth space.
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The OC Lifestyle & Fitness ExpoOpportunities to Reach OC Runners
The OC Marathon will work with each individual sponsor to develop a custom sponsor package to deliver your unique and creative
engagement message to our OC Marathon Audience.
Opportunities to Reach OC RunnersKids Run the OC
KIDS RUN THE OCSATURDAY, MAY 4, 2019 | 6 AM - 12 PM
Families from all over the OC join together to watch over 9,000 children ages 5-14 complete their “final mile” of the Kids Run the OC Program. This “final mile” event is the culmination of the children’s marathon program which takes place for 10-12 weeks at over 130 schools in OC.
In addition to the 9,000+ runners, an additional 12,000 parents, teachers, coaches are also in attendance at the KROC Expo!
Exhibiting Opportunities are available to businesses/groups that primarily serve kids/families. Booth space ranges from $500 - $1,000.
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Opportunities to Reach OC RunnersOC 5K & The Ultimate Finish Line Festival
OC 5K SATURDAY, MAY 4, 2019 | 4 PM - 8 PM3,000 Runners kick off their racing weekend with the OC 5K running through the OC Fairgrounds at 5 pm, followed by an exciting concert on the main stage. Runners who are overachievers can run the OC 5K on Saturday and then come back on Sunday morning to run the half/full marathon and receieve the highly coveted combo crush medal. Approximately 4,000 spectators and finishers join in on the festive evening run and post party! Exhibiting opportunities are available for $500. Overachieving exhibitors can also participate in the Combo Crush, exhibiting at BOTH events for a total of $750
THE ULTIMATE FINISH LINE FESTIVAL @ FULL MARATHON AND HALF MARATHON, SUNDAY, MAY 5, 2019 | 6 AM - 1 PM On Sunday, the SDCCU OC Marathon and OC Half Marathon begins with dignitaries from our host cities sending the runners off in Newport Beach, heading for an exciting finish at the OC Fair and Event Center in Costa Mesa. The Ultimate Finish Line Party has live music on the main stage for all to enjoy. Family members can watch for their runners on the 40’ Hi-Def screen and make their way to the Main Mall to enjoy the Finish Line Festival.
20,000+ spectators and finishers tour through the Ultimate Finish Line Festival on Sunday morning! Exhibiting opportunities are available for $500, or $750 for the OC Combo Crush, as mentioned above. (space is limited)
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VIRTUAL GOODIE BAGDISTRIBUTED PRE-EVENT & POST-EVENT Connect with “The OC Runners” in a modernized version of the old tried-and-true goodie bag. Rather than print thousands of coupons, brochures and other items to stuff into a physical goodie bag, spend your resources more efficiently by creating a custom offer for your products or services for our digital goodie bag! Runners can view your offers, save your offer and act on it at their convenience. Full reports are available, showing your click through rate, save rate, etc. providing you with mesaurable results!
Runners receive the Virtual Goodie Bag one time prior to the event, as well as one time post-event, with a link to their race results. Virtual Goodie Bag opportunities range from $250 - $500.
Opportunities to Reach OC RunnersVirtual Goodie Bag / Results
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EDITORIAL BREAKDOWN
Print Publications: 10M Impressions
Broadcast Coverage: 1M Impressions
Online Coverage: 367M Impressions
PR Wire Published: 5M Impressions
News outlets that regularly cover The OC Marathon Running Festival include KTLA-TV, KABC-TV, LA Times - Daily Pilot, OC Register, Newport Beach Indy, Huntington Beach News, OC Mom Magazine, Endurance Sportswire, and Patch.com. The OC Register has published print publications as well as in the local and life sections.
Media
Cat Dengate: One of my FAVORITE marathons BEAUTIFUL course, a little bit of everything (beach, urban, residential, South Coast Plaza, Santa Ana River Trail, parts of Bay Bay), and an AWESOME Finish Line Festival. Well organized and totally fun!!”
Danielle Caziarc- “Love the OC marathon - beautiful scenic course, awesome fifififfiinish line festival, and excellent giveaways! I have had great experiences with this race and will certainly be coming back next year.”
Chelsea B.- “Out of the three beach cities races, this one is definitely my favorite. You start out running toward the beach and throughout the course, you’re running through beautiful neighborhoods, overlooking the ocean, running past trendy streets with plenty of shops and people cheering you…”
What They Say
Meryl S.- “What a great race!! I had a lot of fun running the OC Half Marathon! Everyone was super excited and happy. Lots of encouragement from the people watching the race, beautiful views the entire time and flawlessly organized!”
