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PRESTERA 3/21/2012 The Off-shoring of ISD 2 ARE ISD JOBS REALLY GETTING OFF-SHORED? WAKE UP AND FEEL THE WATER BOILING!
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PRESTERA FX
The Off-shoring of ISD 23/21/2012
ARE ISD JOBS REALLY GETTING OFF-SHORED?
WAKE UP AND FEEL THE WATER BOILING!
PRESTERA FX
The Off-shoring of ISD 3
Denial is only natural
3/21/2012
http://machoney.wordpress.com/2011/08/23/stupidity-grieves-me/
PRESTERA FX
The Off-shoring of ISD 4
Case in Point
• Off-shore vendor based in India• Produces ~100 hours of e-learning per month• In 2010, ~50 billable resources (zero IDs)• In 2012, ~200 billable resources, including:– 70 Graphic Designers– 25 AS2/AS3 Programmers– 20 Rapid e-Learning Developers– 25 Localization Specialists– 35 Instructional Designers
3/21/2012
ID Rates:$25 Sr. ID w/10+ yrs exp$18 - $20 for IDsNone with MEDs
PRESTERA FX
The Off-shoring of ISD 5
Not just India!
3/21/2012
COST RICA
ARGENTINA
BRAZIL ME
SOUTH AFRICA
IRELANDMEXICO
CANADA
INDIA
AUSTRALIA
CHINA
EASTERN EUROPE
PHILIPPINES
SCANDINAVIA
N. AFRICA
PRESTERA FX
Of greatest concern are countries with:
- Low wages & cost of Living- High English-speaking pop.- Active government support- Young, educated workforce- Technology infrastructure- Vibrant economies
PRESTERA FX
The Off-shoring of ISD 7
5 Reasons Your Job Will Get Off-shored
Forces working against us1. Technology2. Practice & Persistence3. Export of ISD Community4. Government 5. Competition
Factors in our favor1. 2. 3. 4. 5. 6.
3/21/2012
For more on this, visit my blog…Learning FX Performance
http://www.presterafx.com/wordpress/?p=138
PRESTERA FX
The Off-shoring of ISD 8
The effects of global competition
3/21/2012
https://www.elance.com/j/e-learning-course-about-leadership-made-articulate/29007790/
PRESTERA FX
The Off-shoring of ISD 9
6 Factors That Could Save Your Job
Forces working against us1. Technology2. Practice & Persistence3. Export of ISD Community4. Government 5. Competition
Factors in our favor1. Proximity & intimacy2. Contextual knowledge3. English, writing/speaking4. Innovation5. The need for speed6. Information security
3/21/2012
For more on this, visit my blog…Learning FX Performance
http://www.presterafx.com/wordpress/?p=149
PRESTERA FX
The Off-shoring of ISD 103/21/2012
WHAT CAN YOU DO ABOUT IT?
Options:1. Do nothing2. Stand our ground3. Retreat4. Join them
PRESTERA FX
Do nothing?
How long before they catch up?
…experience, education, credentials, training, acumen?
PRESTERA FX
The Off-shoring of ISD 12
Stand Your Ground
3/21/2012
Monty PythonThe Holy Grail
“None shall pass!”
http://www.youtube.com/watch?v=zKhEw7nD9C4
PRESTERA FX
The Off-shoring of ISD 13
Retreat
3/21/2012
Monty PythonThe Holy Grail
Run away! Run away!
http://www.youtube.com/watch?v=A8yjNbcKkNY
PRESTERA FX
The Off-shoring of ISD 14
Join Them
3/21/2012
www.CartoonStock.com
PRESTERA FX
Group Activity:
Brainstorm ideas for preservingISD jobs long-term…
What should you do?What should the field do?
PRESTERA FX
The Off-shoring of ISD 163/21/2012
GUS’ IDEAS
PRESTERA FX
The Off-shoring of ISD 17
Idea: Play to your strengths
1. Specialize by focusing on your niche– Services– Industry– Expertise
2. Truly differentiate yourself– Quality– Speed– Price– Value
3/21/2012
Stand Your Ground
PRESTERA FX
The Off-shoring of ISD 18
Case in Point
Tipping Point Media• Services: eMarketing & eLearning• Industry: Health sciences• Expertise: New media:
– 3-D illustration and animation– Video, interactive video
• Differentiation:– Quality: Workmanship– Creativity: Experience and education– Speed: Leverages pre-built 3-D models
and close-knit, highly-skilled in-house team
3/21/2012
“Scary stuff… I’m competing more and more with off-shore budgets, but I feel our quality, creativity, and process sets us apart… how long will that last, I don’t know??”
Bill Garner Tipping Point Media (www.tipmedia.com):
PRESTERA FX
The Off-shoring of ISD 19
Idea: Play to their weaknesses
3. Develop contextual knowledge– of processes– of subject matter and jobs– of industries and companies– of regions and sectors
4. Get close to your clients– Physically…get onsite– Up frequency of interaction– Up relationship building
3/21/2012
Stand Your Ground
PRESTERA FX
The Off-shoring of ISD 20
Idea: Fight fire with fire
5. Reduce your costs6. Find your own off-shore resources7. Find economies of scale8. Eliminate middlemen
3/21/2012
Stand Your Ground
PRESTERA FX
The Off-shoring of ISD 21
Idea: Adjust your career path
9. Move up: Find the high ground– More senior management– More strategic consulting
10.Move out: Adapt your skills towards a new career path– Design creativity is in demand– Project management skills– Consulting skills– Facilitation skills
3/21/2012
Retreat
PRESTERA FX
The Off-shoring of ISD 22
Idea: Embrace the change
11.Move off-shore…follow the job growth
12.Get paid to train off-shore IDs13.Merge or partner with
off-shore firms14.Start your own off-shore
firm
3/21/2012
Join Them
PRESTERA FX
THE OFF-SHORING OF ISDAND WHAT YOU CAN DO ABOUT IT
Philly ASTD e-Learning SIGDrexel Lebow
March 21, 2012
Gus Prestera, PhD
Learning & Performance [email protected]
http://www.presterafx.com
Thank you! Keep the discussion going…
Learning FX Performancehttp://www.presterafx.com/wordpress
