WELCOME TO MY

PRESENTATION

FACULTY OF BUSINESS STUDY (BBA)

BUSINESS COMMUNICATION (MKT 109)

PRESENTED BY:HABIBA AKTER MITU

(1714)BATCH: 4th

PRESENTED FOR :NIGAR SULTANA

ASSISTANT PROFESSORDEPARTMENT OF MARKETINGJAHANGIRNAGAR UNIVERSITY

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Definition:

• Grapevine unstructured & informal network founded on social relationship rather than organizational (Nancy Borkowski, 2010)

• An informal chat between people, seen as a network through which the information is reliably spread. (Mc Shane & Van

Glinow, 2003)

• It transmit info very rapidly in all directions (Newstrom & Davis,

1993)

4Office communication commercial

Y

D

C

B

A

Single strand

AJB

D H I

K

F

GE

C

Gossip

A

F B D

J

H

CE

K

G I

X

Probability

A

C

D

F

J

IB

Cluster

Types of grapevine chains

(J.W Newstrom & K. Davis, 1993, Organizational

behavior: human behavior at work,

9th ed., p.445)

(J.W Newstrom & K. Davis, 1993, Organizational

behavior: human behavior at work,

9th ed., p.445)

TYPES OF GRAPEVINE CHAINS

TYPES OF GRAPEVINE CHAINS

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7

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How to deal with

grapevine ?• Managers should find out

about what and why that information is being

communicated

• Managers should provide accurate infromation

• False info in the grapevine should be corrected by the

manager e.g : call for a

meeting 9

Conclusion• The organization should not

eliminate the grapevine communication because it can help the employees in doing their work.

• The grapevine communication among the employees and employers can not be stopped even though the upper level of management put an effort on it.

• There are several ways on how to deal with grapevine communication and next it can be use as a medium channel between the employer and employee in the organization.

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References :

• Ronald R. Sim (2002). Managing organizational behavior. United States: Greenwood Publishing Group.

• Nancy borkowski (2010). Organizational behavior in health care, 2nd edition. United States: Jones & Bartlett Publishers.

• Fred C. Lunenburg, & Allan C. Ornstein (2007). Educational administration: concepts and practices, 5th edition . Belmont: Thomson Books/Cole.

• J.W Newstrom & K. Davis (1993). Organizational behavior: human behavior at work, 9th edition. New York: McGraw-Hill Book Company. 11

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