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ManasWHAT is Manas and what about its mission?

From 1956 to the present day, Manas has evolvedfrom being a small cottage-industry business to being animportant and successful company. Located in Montecosaro in Macerata province, itspecialises in women’s shoes and casual unisexfootwear and accessories.

Great attention is paid to quality, creativity and ethicalbusiness practices - the three distinctive features that havecontributed to the company’s expansion and success. Cleto Sagripanti, Manas CEO, said: “We’ve madeinnovation the focal point of our business and for us,innovation means constant commitment both in terms ofthe product and in our service to customers.”

Can you explain Manas’ retail project infigures?

With a turnover of 70 million Euros in 2009, aproduction capacity of 1,500,000 pairs of shoes everyyear and showrooms in New York, London, Barcelona,Marseilles, Brussels, Amsterdam, Moscow, Monacoand Milan, Manas has 32 single-brand stores (four inItaly, eight in Korea, 12 in Russia, five in China, two inRomania and one in Martinique) and it distributes its

products in over three thousand multi-brand shopsworldwide. Manas has 110 direct employees (but some 2,500people work in allied industries) and it sells 70 per centof its products abroad. As far as exports are concerned, 35 per cent ofManas’ turnover comes from EU countries, 15 per centfrom Russia and the remaining 20 per cent from theUnites States, Japan, Israel and China.

What are you planning for the future? Canyou give an overview about Manas’ nextsteps?

Creating value for customers is the challenge thatoverrides all the Manas strategies linked to products andthe brand name. This strategic side of the business is known as the ValueProject. It exists in the international dimension of the brand(present in 44 countries) and has enabled Manas toopen 92 sales outlets including single-brand stores,shop-in-shops and corners throughout the world, with tenmore sales outlets to be opened by the end of 2010.

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Rob Sewell: 07774 722757Chris Dent: 07769 694463Cocoon partners

Olympic house (CWF), 317-321 Latimer road, LONDONW10 6RA

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Hush Puppies

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Sales:UK - Contact: Andy Cockayne T: 02078600100 E: andy.cockayne@wwwinc.com

Ireland - Contact: Selena T: 07921888137 E: selena@magillhenshaw.com

www.hushpuppies.co.uk

FOR Autumn Winter 2011 Hush Puppies lives up to itsname as the leading casual shoe brand.The 1958 Collection is a true celebration of HushPuppies heritage, taking inspiration from the brandsarchives to re-create some of their classic styles. The 1958 Collection brings forward Hush Puppiesoriginal comfort, offering a classic approach tocontemporary styling. The washed suede brogues arethe main star of the men’s 1958 collection and theladies are all inspired by the man tailoring look.Maximizing on Hush Puppies heritage, this vintageinspired collection is a true reflection of how the brandsvalues of comfort are never compromised by stylingwithin Hush Puppies.For AW11, Hush Puppies continues to develop itssuccessful Body Shoe and launches its sister product ‘Twist to Tone’, a revolutionary all in one interval trainingshoe.The product features a heel which twists; in normalmode the shoe provides stability when the toning solefunction is not desired. Turn the heel 180 degrees and itbecomes a toning shoe.

Wearers will be able to log on to the Hush Puppies website and download a training program, in order to build up their fitnesslevels gradually.This revolutionary concept has been incorporated into aknee high boot, fur trim ankle boot as well as a MaryJane and trainer style shoe. The styling of all these means that there is no need forladies to carry two pairs of shoes with them, as Twistto Tone combines both a casual and training shoe into the one.Hush Puppies latest offering of ‘Twist to Tone’ is acomplete design innovation within the wellness marketand places the brand at the forefront of this trend withthis first to market product.

FOR Autumn Winter 2011 Hush Puppies lives up to itsname as the leading casual shoe brand.

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08 Glass footwear 2010229211 16:0 Page 1

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Daisy Roots

DAISY Roots is the UK’s leading manufacturer of softleather shoes for babies, toddlers and youngchildren. Our collection is designed and handmade inNorthamptonshire using chrome and formaldehydefree leather. Our range includes gorgeous designs for little boysand girls and is available in sizes to suit newbornsto children of up to four years old. A pair of Daisy Roots shoes makes the perfect giftand impulse buy, and our designs are also availablein an elegant gift box. To help your customers browse through our rangewe are offering a free display stand to all ourcustomers when they place an order for 50 or morepairs. To help toddlers as they find their feet, all DaisyRoots soft leather shoes have a non slip suede sole,and feature an elasticated ankle so that no matterhow active the child our shoes stay on. The trade price for a pair of Daisy Roots shoes is £8 with a recommended retail price of £16. Visit us at Top Drawer, 16 to 18 January, Stand J12 and at Spring Fair 6 to 10 February Hall 4, StandA26.

T: 01604 880066E: sales@daisy-roots.com

www.daisy-roots.com 11

DAISY Roots is the UK’s leading manufacturer of soft leathershoes for babies, toddlers and young children. Our collection isdesigned and handmade in Northamptonshire using chromeand formaldehyde free leather.

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Rainbow Club

For a couture colour matching service look no furtherthan The Colour Studio at Rainbow Club to find pureexpertise in hand dying satin shoes to any shade at all. From lipstick red to sky blue, from emerald green tosunshine yellow, it's easy to get the colour exactly rightand you even get the option to hand dye to day orevening light.

The Colour Studio is perfect for special occasiondressing, for weddings, proms or parties, offering theideal solution for top to toe dressing, and with thefabulous selection of shoes and bags available fromRainbow Club, there is something for every style. See the collection of elegant and stylish shoes and bagsat www.rainbowclub.co.uk and view The Colour Studioin action.

www.rainbowclub.co.uk

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LOOKING for shoes and bags in that special shade? Want to look good from top to toe?

View the collections on line at www.rainbowclub.co.ukand at www.mycolourstudio.co.uk.Stockist Line: 01392 207040

The Colour Studio

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LAURA West of the Society of Shoe Fitters looksat how up-skilling staff can help independentretailers face the challenges of 2011.An important goal for us over the next year is to makesure that shops who offer a quality shoe fitting serviceget the recognition they deserve. It is not appreciated that some shops go over andabove what is required - but as far as we areconcerned it is a moral obligation, even if it is not alegal one. The fact is podiatrists are reporting more and morecases of children with foot problems, and this shows thatmany parents are obviously not prioritising a good fittingwhen it comes to buying shoes. This is bad news, because damaging the feet is a slowprocess and by the time it is clear that something iswrong it is often too late to easily repair the damage. Another issue is the fact that many parents are nowchoosing to buy their children’s shoes online - mostlybecause they believe that it is cheaper, but this is notnecessarily the case. After all, with internet purchases, if the shoes don’t fitthen you either have the expense and hassle of sendingthem back, or the child will wear them even if they areuncomfortable because they like the shoes. This wouldn’t happen if they were properly fitted in store- and what cost do you put on your children’s feet?Because that is what’s at stake.Of course there is a place for online sales - it is animportant market place - but I do believe that any siteselling children’s shoes should carry the right warnings. Just putting up instructions on how to fit shoes at home isnot good enough. This will only scratch the surface ofthe skills and experience needed to do the job properly,something you can’t expect members of the public to beable to do. This is why something like the SSF qualification is sovaluable. The vast majority of people who complete our coursethen go on to sign up the rest of their staff as well - sothe benefits are obvious.My advice for retailers for 2011 would be to stay

positive, to try to gain more knowledge in every area ofyour store and be prepared to think outside the box. Most importantly, if your staff have fitting qualifications,then don’t be afraid to shout about it - be proud and letyour customers know!

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BOBUX - Doing what comes naturallyMother Nature has it right; bare-feet are best when littlefeet are growing. However, that’s not always possible in today’s world.Bobux is the next best thing.Bobux is a story of nature and nurture. We understandchildren and what they need at different stages of theirdevelopment. Every item in our range has been designed accordingto the laws of nature and is made from only the finestnatural materials.Bobux shoes support and enhance every small step of achild’s development, from newborn to crawling, learningto walk and finally racing around the living room andjumping in puddles.Little feet go through an amazing amount of changefrom birth, right up to around four years old. The best thing for tiny toes and muscles as they learn toflex, grip and balance is to be free from restriction, butalso supported in ways designed to help healthydevelopment at each stage. Bobux created the world’s first soft-sole elasticated shoefor babies in 1991. It was the original little leather shoe that parents fell inlove with because they stayed on and babies didn’twant to take them off. It was inspired by our New Zealand way of life -natural, free and fun. The Bobux i-walk range features soft leather uppers andsuper flexible soles that allow a toddler to continue

walking as nature intended but with the gentle protectionof soft leather shoes. We pay special attention to ease of fitting, flexibleadjustments and fun, practical designs in shoes, sandaland boots. Bobux, the natural choice for healthy little feet.Contact: Jackie Crocker, Bobux Europe Ltd, call: 0208543 1910. e-mail: info@bobux.co.uk or visit:www.bobux.com.

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AN integrated, multi-channel solution can protect anddrive your business, in real-time.

Managing multi-channel retail:

Today’s footwear retailers face the challenge ofoperating a number of sales channels – stores, onlineand mail order. To achieve efficiencies and deliver customer service, it iscritical to have a universal retail system that manages allchannels as one coherent business.

The integrated solution:

For those yet to make a leap to online, when you do itis critical that online is integrated with your store(s).When retailers use a single customer and productdatabase to link their channels, customers can orderonline and collect in-store, or order in-store and havetheir goods delivered through e-commerce fulfillment. An integrated system also makes it easy to foster loyaltyand maintain customer relationships, regardless ofchannel. There are cost savings to be gained, too, from reducedstockholding as it is no longer necessary to segregateweb, mail order and store stock.

Real-time data access:

In a fast-moving market, retailers need access to livetrading data, at any time and from anywhere. This is the only way to judge true business performanceand to respond as needed. Transmitting sales and stock data overnight by pollinghas become an outdated process, and one that puts themodern footwear retailer at a disadvantage.Reach the nation:If you are yet to go online an integrated system will helpyou manage all sales channels simply and efficiently -and of course it will open up your business to over 50per cent of the adult population in the UK who nowshop online.

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Is your retail system, or lack of, leavingyou exposed?By Ian Tomlinson, Executive chairman of Cybertill

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Amaort

Not sure of the weather - boots or shoes?

Take both. Roll up your boots and carry them in yourbag for later. A ‘roll up’ wellie in 26 colours gives an enormousnumber of options and versatility to a normally mundaneproduct. These colourful boots can be carried in your handbag,buggy, to and from work in their own bag pack andare an absolute must for the festival market. Blue to green, fuscia to pink and lime to apple - wehave all colours covered.Light in weight for ease of carrying, these bootsby Amaort roll down and are self contained intheir own strong water resistant bag. Carry them in your back pack for festivals, handbag for around town, to and from work or underthe buggy whilst out shopping. Not certain about the weather, will it rain or not,then take these boots with you and you will becovered for the whole trip.Complete with their own draw string bag,removable in-soles and its own care kit theseboots are a first aid kit for the rain. Never getcaught out again!

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AMAORT is an exciting and unique collection fromJapan that brings a whole new meaning to welliesand rainwear.

Rob Sewell: 07774 722757 rsewell@blueyonder.co.ukChris Dent: 07769 694463chris.dent@cedsalesandmarketing.co.uk

Cocoon partnersOlympic house (CWF), 317-321 Latimer road, LONDONW10 6RA

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Chatham

Established in 1989, Chatham is renowned for its highquality marine inspired clothing and footwear. The brand is perfect for outdoor and sailing fans andthose aspiring to the nautical look. Part of the family run Stuart Marsh Group, Chatham’smarine influenced footwear combines very British stylingand traditional craftsmanship with innovative anddurable materials.The G2 Professional range bridges the gap betweentechnical performance footwear and style. Using professional fabrics and materials, they offereverything needed from a sailing shoe - beingcomfortable, light weight and hard-wearing - whilstattractive enough to wear every day. Designed to be the most durable deck shoes moneycan buy, all models in the range come with a two yearguarantee, a first for the UK footwear market.Two key new styles in the men’s G2 Professional rangeare the Schooner G2 and Sloop G2 deck shoes. The Schooner G2 features premium waxy leathers andnubucks with mesh panel inserts and rust proof eyeletswith rot proof threads. The shoe has a unique lightweight sole unit made from sticky rubber and suction pads that provide the ultimatein on-board grip. There are water channels in the sole unit, which willextract water and provide added stability.

A new phylon mid sole with a full length paddedfootbed provides exceptional comfort thanks to its flexibility and cushioning.The top selling men’s styles - Kayak G2, Classic G2,and Gaff G2, are available in new colourways and forconvenience, many of the new styles feature machinewashable leather.Chatham’s women’s collection has an added femininitythis season. Particularly stand out styles are the new Crest G2 deckshoe, and the Sydney G2 mule. Following the success of Pacific Lady G2, Chatham’snumber one selling women’s shoe, the style is nowavailable in a wide range of on trend colours. Across the women’s range red, navy, powder blue,jade, rose and white feature heavily.For trade orders please call: 0845 2700 217.

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CHATHAM Marine has launched exciting new modelsand innovations within its summer 2011 G2Professional range.

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Is imitation the best form of flattery?Not if it costs you your livelihood!

IT IS a truism that in the economic downturn there havebeen some nasty by-products, including an increase incopying. Like street crime, this increase is fuelled by a need tomake money - fast.Copycats will seek a quick route to market by rippingoff original design, rather than commissioning it andbuyers will undercut suppliers.The good news for those design-led entrepreneurs in thefashion accessories sector is Prime Minister DavidCameron’s announcement of a review of the UK’sintellectual property framework. So if your business has suffered from IP theft, then now isyour turn to shout out loudly! Close to the heart of most SME’s is the cost andcomplexity to SME’s of accessing services to help themprotect and exploit their IP and this will be covered inthe review.Every successful fashion item has been designed andintellectual property (IP) in design has great value for theUK economy, provided it is properly protected from IPtheft. The UK fashion industry has some of the best designersin the world and the UK is increasingly earning morefrom fashion designing than from production.

So why is there such an unrelentingtolerance to copycat fashion?

Maybe because it is fuelled in our own back yard bythose who rush to market with copies because they willrarely be challenged. Well, the tables are turning and more and more majorplayers are using increasingly aggressive methodsagainst those who steal their most coveted designs. The creative industries sector, in which fashion plays akey role, contributes 8.2 per cent (£118 billion) of theUK’s GDP. According to the CBI this is expected to continue togrow by an average of 4 per cent a year. At a time when the knowledge economy will play a keyrole in economic recovery, there has never been abetter time to promote the importance of intellectualproperty within the fashion industry.

So what can designers do to help themselvesprotect their designs?

For a start, knowing and understanding the various lawsthat protect designers is a key strength. Another simplestarting point is to sign, date and keep all designdrawings, including any initial sketches and at keypoints during the design process.Also - if you don’t want to be copied, use your websiteand marketing material to say so!The IP review is a welcome initiative which I hope willfocus on a relevant and robust framework to encourageIP creators and ensure that protection and enforcementare key priorities. For the majority of the UK’s SME’s the costs anddifficulties associated with enforcing IP infringement areprohibitive. Bringing IP to the top table as a mainstream UK policyand significant contributor to the UK’s growth andrecovery will be a welcome boost for UK businesses.

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By Dids Macdonald, chief executive at ACID (Anti Copying in Design)

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THE Ara brand is well known for its comfort values andwherever evolution takes the brand, the cornerstone featuresof good fit, comfort and generous last shapes will neverchange.Identifying the customers’ needs has been vital to Ara’ssuccess and the use of Goretex has become a majorpart of Ara’s collections. Ara make walking shoes and boots for rugged use, butthey also make a city range of Goretex lined shoes andboots to meet the growing need for smart waterproofbreathable shoes and boots.The Ara brand is becoming the high class product withperformance leathers and materials with stylish classicfashion.Timeless styles that afford the wearer a long termcommitment of comfort yet still looking stylish.Memory foam insoles are becoming the norm for Aracreating a tailor made footbed for each wearer.It is as if the shoe becomes as individual as the wearerAra’s second brand Jenny by Ara, has grown into amore fashion oriented brand that provides excellentvalue for money, but never loses those cornerstonecomfort qualities.Being a fashion follower, means that Jenny by Aracontinues to aim for the lady who still wants the style butnot at any price to her comfort.For example, in the current collection there is a range ofa platform courts that look great and is spot on for Jennycustomers, yet using Ara’s principals of comfort, theplatform is flexible.Thus the wearer continues to have fashion shoes that shewants to wear.For everyday wear, pumps, moccasins and casuals allcontinue these themes of feeling great on the foot andlooking great on the foot.

Tel: 01603 741867Email: enquiries@ashton-associates.com

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40 Dominion 7/12/10 12:35 Page 1

Dominion

Parent company, Canterbury Leather International, hasover 35 years experience in creating some of the mosticonic sheepskin products in the world and thisknowledge has been translated into the high qualityfootwear and apparel items in the Dominion collection.The superior quality of the Dominion sheepskin andleather brand highlights the attention to detail and careof creation given to each product. The finest quality materials are sourced, the very best ingenuine twin-faced sheepskin for instance. This wool lets air circulate and is supremely helpful inproviding natural moisture control, transferring anydampness to the outside (where it harmlesslyevaporates). All boots are made to hold their shape as easily as theyhold the warmth. The strong heel has carefully fitted reinforcement and theluxurious insole makes stepping inside an incredibleexperience, each and every time.Dominion prides itself on an approach to craftsmanshipand luxury that is shaped by New Zealand’s uniqueecosystem; a rugged environment requiring anadaptable, resolute mindset.Dominion believes that what you choose tobuy today should be what you choose towear in years to come. We believe that encompassing comfort andperfect style are two ideals not mutuallyexclusive.The Dominion Autumn/Winter 2011collection is being showcased at Bread andButter in Berlin from 19 to 21 January 2011. Visit the Dominion team in the Style SocietyHanger on stand 12.4.

UK Sales Agent – Tigger BaisterT: 07886 381 971E: tigger@livevibe.co.uk

www.dominionnz.com 41

WITH a longstanding and distinguished history in sheepskinand leather apparel the skilled team behind the Dominionbrand has been responsible for producing some of the finestclothing and footwear from New Zealand.

Godiva

Artimes

Asteria

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Klaveness

You know how it is. Everyone seeks great shoes ataffordable prices and it takes deeper inspection to see ifthis stacks up. Take a good look at Klaveness footwear. The companyoffers something unique. Clean lines, carefully selected materials and superbdesign stem from a Scandinavian urban influence. Whilst cherishing its Nordic roots, Klaveness is now aninternational company. Winston Johnson, Klaveness UK, managing director,said: “Our customers demand the best in both comfortand style. “Our shoes have to fit the bill. We invest in thetechnology and materials to really deliver.”Klaveness developed fashionable footwear withguidance from foot specialists. This means ‘healthy footwear’ features are built-in. Experienced podiatrists such as Jayne Evans recommendKlaveness footwear - she said: “It’s easier when Irecommend shoes that will look great as well as provideessential benefits. “In the past, clients were reluctant to use footwear thatdidn’t look good - even if I told them it would help.”Broad heels, firm heel counters and shock absorbing,lightweight soles that flex in the right places - all aredesign principles at Klaveness. Our shoes offer support and pressure cushioning whereit is needed. Shoes feature wide fittings and supportivecomfort insoles.Winston added: “Klaveness is a household name inScandinavia, and we are now expanding our presencein the UK. We are looking to support an increasingnumber of outlets.”

For more information contact: Klaveness UK, 6A ChurchLane, Narborough, Leicestershire LE19 2GL.call: +44 (0) 116 286 6067,e-mail: klavenessuk@btconnect.com or visit: www.klaveness.no.

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NATURE inspires Klaveness and wearers feel the difference.

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44 Maruti 2010229211 16:39 Page 1

MarutiESTABLISHED in 2007 by an international designteam, Maruti has been created for the youngprofessional who loves fashion.

ESTABLISHED in 2007 by an international design team,Maruti has been created for the young professional wholoves fashion.With its slogan ‘The World at my Feet’, this shoe brandrepresents not only new graduates at the dawn of agreat career, but also fresh opportunities andpossibilities. The brands focus is on ‘work and play’ creating stylesthat can be worn for both business and pleasure.The women’s collection is primarily boot-based andfeatures a good range of heels in leather and suedeoptions with buckle detailing.Along with a strong western theme, we also see on-trend slouchy flats and biker boots with a feminine touch.For men we see a wide selection of heavy duty work boots along with laced casual shoes in soft leather. Due to its success last season Maruti continues with a selection of ‘washed’ styles; the product is washed in a machine, then oiled and brushed to give a unique vintage look.

Maruti is showing at Moda, 20 to 22 February 2011, Stand: X10.

For more information please call +44 (0) 20 7089 9465.

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