The ONLY hungry day was yesterday!
Group Members: Crystal Tee Jia XiLee Ying Le Dennis
Luan YuanfengMichelle Teo Yan Ting
Nathaniel Wong Guo Wei
Introduction
Food Wastage Most of the food we
throw away (>60%) are food that could have been eaten!
In 2009, 606 100 tonnes of food waste were generated in Singapore.
This is a huge waste of resources!!
Food Wastage
For Singapore, that would be
around 2.5m tonnes!!!
If we could reduce this
wastage, it would be
equivalent to taking out 1/5 cars!!!!
Food wastage It also wastes the money of consumers
(like you!)
Objectives The objectives of our project are to:
› Save food resources.› Minimize environmental problem caused
by food wastage.› Reduce the amount of money consumer
spend on buying unnecessary food.
Our Project
What it is about Our project is about stickers (DES)
which contain information about food products.› E.g. Name of product, Expiry dates
It is to be given out at the cashier when purchases are made.› Together with your receipts and change
What it is about Can stuck on refrigerator and
cupboards (common places to store food)
Target Audience Main targets are the people who do the
shopping in households.
DES Design
DES Design – Food Types
How does DES help? Reminds consumers of the
food products and their expiry dates.› Help reduce food wastage from expiry
Allows consumers to quickly make a list of food to purchase before shopping.› Help reduce overpurchasing of
unnecessary food.
Project Strengths› Innovative
Useful in reminding consumers about their food purchases.
› Efficient A cheap product (DES) that help to save
money.› Convenient
Convenience of usage Easy to stick on and remove
Project Weaknesses Might result in spending more time
during shopping.› Printing of the stickers at cashiers.
Unable to carry it out in actual scales.› Professional logistical support is needed to
create the stickers.› Eg. Specialized, printers, softwares and
stickers
Process of Project
Surveys General surveys about food wastage
and home food management are done. Given to different households to look
for the trend of food wastage in Singapore.
Mini-trial We have carried out a mini-trial with
our stickers. Mini-trial consisted of:
› Pre-survey› Trial with DES (2 weeks)› Post-survey
Mini-trial: Pre-survey Pre-survey was done with the
households we are working with.› To get an idea of what they felt about food
wastage.› Also helps us to compare the way
consumers felt before and after using DES.
Mini-trial: The trial Stickers were printed. Due to lack of professional support
› Several components were left out, including: Printing of name and expiry dates of product
Colour coding for months as sticker templates were printed instead.
Mini-trial: The trial Sticker Templates
Mini-trial: The trial Actual photos (of stickers)
Mini-trial: The trial Actual photos (on fridge)
Mini-trial: The trial Actual photos (on cupboards)
Mini-trial: Post-survey Post-survey was done with the
households to obtain their evaluation and feedback on DES.
It also enables us to see the change in their management of food before and after using DES.
Interviews with Environmental Agencies
To understand the gravity of the issue of food wastage in Singapore.
Possible questions:› How do you think food wastage affects our
society?› How severe is this problem in Singapore?› What do you think are the main causes of
food wastage in Singapore?
Advertisements Two Videos + One poster Two videos:
› 跑吧孩子 concept› “Food wastage kills more” concept
Poster:› Transparent bin with fresh food
跑吧孩子 concept Main character (Michelle) Part 1
› Main character runs home› She opens fridge to find all spoilt food› Tired, sad and disappointed…
跑吧孩子 concept Part 2
› Checks DES before going out› Food are perfectly edible› Happy main character
“Food wastage kills more” concept
To leave an impression on the audience about the importance of saving food.
Disasters (Earthquakes, terrorism, etc)
Food wastage (Famine, lack of resources in the long run)
Video would be about Disasters VS Food wastage
Example
Poster Idea:
› A bin which is filled with fresh food.› Shows the wastage of fresh food that could
have been eaten.
Future work
Possible Partners Sponsors (Mainly environmental
agencies)› Singapore Environmental Council› National Environmental Agency› Eco Singapore› Zerowaste SG
Partners Distributors (Mainly local
supermarkets)› Sheng Siong› NTUC Fair Price› Giant› Carrefour› Shop N’ Save› Cold Storage
Future Extensions Possible Extensions
› Extend project to food producing companies and warehouses
› Modify DES to suit for usage in warehouses› Collaborate with local communities to set
up community compost bins
The End :D