The Open X:The Open X:Datajournalism&Datajournalism&CrowdsourcingCrowdsourcing

Datajournalism23.11.2011

Tanja Aitamurtotanjaa@stanford.edu@tanjaaitawww.tanjaaitamurto.com

Open XOpen X

Crowdsourcing

Collective Intelligence

Open Innovation

Co-Creation

Crowdfunding

Crowdsourcing

Collective IntelligenceOpen Innovation

Co-Creation

Open data?

Micro Task I

•What is crowdsourcing?

•Give an example of a crowdsourcing effort.

I Crowdsourcing

Micro Task II

•What does the participant gain?

•What does the “task provider” gain?

•.... value proposition... incentive...

NASA: Be A Martian

The Guardian: Leeds Cutswatch

Crowdspring

Universal Subtitles

Amazon Mechanical Turk

Crowdsourcing work: MicroTask

Optical Chracter Recognition

From internal knowledge to extended knowledge

Voluntary - Paid

Intrinsic-Extrinsic motivations

Plausible promise

Bike Accident Tracker

•http://angelsoftheright.net/

Chicago Tribune: Census

Chicago Tribune: Nursing homes

Open data&Open innovation

Best Seller API

Congress API

Internal

Outside-In

Coupled

Inside-Out

End-users

Innovationnetwork

Extended product portfolio

Open API

Open innovation processes in open APIs

Aitamurto&Lewis, 2011.

Questions, comments?Tanja Aitamurtotanjaa@stanford.edu

@tanjaaitawww.tanjaaitamurto.com