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civiccommons.org | openplans.org | @nickgrossman
The Opportunity for Civic StartupsWeb 2.0 Expo 2011 - Nick Grossman | @nickgrossman
THE LAST BIG UNDISRUPTED MARKET:
Saturday, October 29, 11
Today we’re going to talk about how your startups can save the world!
civiccommons.org | openplans.org | @nickgrossman
me, me, me
Saturday, October 29, 11
First, a bit about me: I work with several organizations working in the civic technology space: http://openplans.org, http://civiccommons.org, http://codeforamerica.org, and http://civic.mit.edu
civiccommons.org | openplans.org | @nickgrossman
you?
Saturday, October 29, 11
Are you working on what you’d call a “civic startup”?Is it disruptive?What is it?
civiccommons.org | openplans.org | @nickgrossman
Today
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Today
1.Civic
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Today
1.Civic
2.Disruption
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Today
1.Civic
2.Disruption
3.Trends
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Today
1.Civic
2.Disruption
3.Trends
4.Opportunities
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
What we mean by Civic
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
of or relating to a citizen, a city, citizenship, or community affairs
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
of or relating to a citizen, a city, citizenship, or community affairs
This is pretty broadSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
But it’s kind of like porn -- you know it when you see it
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
There are a bunch of startups that are clearly “civic” in nature -- addressing the connection between citizens and government.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
But there are also a lot of companies and products that produce civic value without being explicitly civic in nature.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
The line between what’s “civic” and what’s “social” is pretty blurry. Is Foursquare a civic product? In some ways, it is -- it does build a stronger connection between me and the front lines of my city: merchants.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Twitter is one of the best examples of web-based communication tools being used for civic purposes.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
So, the stage is set for civic startups -- the “hard” boundaries (political, geographical) and “soft” ones (cultural) are getting blurrier by the moment.
Ethan Zuckerman from the Center for Civic Media at MIT describes “civic media” as the intersection of participatory media and civic life, which feels appropriately broad while still providing focus.
civiccommons.org | openplans.org | @nickgrossman
civicmedia
Saturday, October 29, 11
So, the stage is set for civic startups -- the “hard” boundaries (political, geographical) and “soft” ones (cultural) are getting blurrier by the moment.
Ethan Zuckerman from the Center for Civic Media at MIT describes “civic media” as the intersection of participatory media and civic life, which feels appropriately broad while still providing focus.
civiccommons.org | openplans.org | @nickgrossman
participatorymedia
civicmedia
Saturday, October 29, 11
So, the stage is set for civic startups -- the “hard” boundaries (political, geographical) and “soft” ones (cultural) are getting blurrier by the moment.
Ethan Zuckerman from the Center for Civic Media at MIT describes “civic media” as the intersection of participatory media and civic life, which feels appropriately broad while still providing focus.
civiccommons.org | openplans.org | @nickgrossman
participatorymedia civic lifecivic
media
— Ethan ZuckermanDirector, MIT Center for Civic Media
Saturday, October 29, 11
So, the stage is set for civic startups -- the “hard” boundaries (political, geographical) and “soft” ones (cultural) are getting blurrier by the moment.
Ethan Zuckerman from the Center for Civic Media at MIT describes “civic media” as the intersection of participatory media and civic life, which feels appropriately broad while still providing focus.
civiccommons.org | openplans.org | @nickgrossman
What we mean by Disruption
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
(obligatory hackjob on disruptive technologies)
see http://en.wikipedia.org/wiki/Disruptive_technology
Saturday, October 29, 11
Harvard Business School professor Clayton Christensen popularized the term “disruptive” in his book The Innovator’s Dilemma. In a nutshell, a disruptive technology is one that transforms a market, often beginning by serving the low-end, or by serving a previously unserved segment, then moving up-market and unseating incumbents. Disruptive technologies are often dismissed as “toys” at the outset.
civiccommons.org | openplans.org | @nickgrossman
Software is eating the world— Marc Andreessen
WSJ, 8/20/2011
Saturday, October 29, 11
Great article by Netscape founder Marc Andreesen in the WSJ, pointing out that software and the internet are technologies that are disrupting nearly every industry, transforming business models, collapsing incumbents, and providing big opportunities for startups.
craigslist | classifiedsapple | music, phones, cameras
amazon | books, retaillinkedin | recruiting
airbnb | hotelsgoogle | direct marketing
netflix | videosskype | phonestwitter | news
Saturday, October 29, 11
Pick an industry, and you’ll find an internet or software company that’s transforming it right now.
Andreesen notes that we now have the tools to transform nearly any industry -- he points to healthcare and education as prime targets.
craigslist | classifiedsapple | music, phones, cameras
amazon | books, retaillinkedin | recruiting
airbnb | hotelsgoogle | direct marketing
netflix | videosskype | phonestwitter | news
The tools now exist to transform any institution
Saturday, October 29, 11
Pick an industry, and you’ll find an internet or software company that’s transforming it right now.
Andreesen notes that we now have the tools to transform nearly any industry -- he points to healthcare and education as prime targets.
civiccommons.org | openplans.org | @nickgrossman
employees: 32
Saturday, October 29, 11
With a staff of only 32, Craiglist has radically disrupted the newspaper / classified ads industry.
civiccommons.org | openplans.org | @nickgrossman
airbnb
Saturday, October 29, 11
AirBnB turns empty apartments into short-term rentals, disrupting the hotel industry.
civiccommons.org | openplans.org | @nickgrossman
What is ripe for disruption in the civic space?
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Pick your “civic” issue, and there is likely a technology or company attempting to transform it. What’s missing? What do you think is next?
civiccommons.org | openplans.org | @nickgrossman
Politics - national, localCommunity
TransportationBorrowing sugarClearing graffiti
Protests[…]
Saturday, October 29, 11
Pick your “civic” issue, and there is likely a technology or company attempting to transform it. What’s missing? What do you think is next?
civiccommons.org | openplans.org | @nickgrossman
4 trends that are setting the stage for civic startups
Saturday, October 29, 11
So, we’ll talk about 4 trends that are making it more possible than ever for civic startups to get going. Then, we’ll talk about 4 models for approaching the citizen / government technology space specifically.
civiccommons.org | openplans.org | @nickgrossman
Spending more and getting less
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
source: Code for America
Saturday, October 29, 11
Governments spend crazy sums of money on IT. This is 17x the size of the video game market.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
And much of that money is poorly spent.
civiccommons.org | openplans.org | @nickgrossman
‘Bloomberg has called the project a “disaster”… [its] cost has
exceeded $600 million, nearly ten times over budget’
Saturday, October 29, 11
And much of that money is poorly spent.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
‘has soared in cost from $260mm to as much as $1.9bn’
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
topek
Saturday, October 29, 11
Clearly, this is not sustainable, as governments are, at the same time, scrambling to save dollars. So, something has to change.
civiccommons.org | openplans.org | @nickgrossman
Changing of the guard
2
Saturday, October 29, 11
At the same time, there are big demographic changes in progress.
civiccommons.org | openplans.org | @nickgrossman
graphic: Code for America
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
graphic: Code for America
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
graphic: Code for America
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
graphic: Code for America
Saturday, October 29, 11
Over the next 4 years, local governments will lose a majority of their employees due to attrition.
civiccommons.org | openplans.org | @nickgrossman
CHICAGOJohn Tolva
BOSTONNigel Jacobs
SAN FRANCISCOJay Nath
WHITE HOUSEVivek Kundra
NEW YORKRachel Sterne
CODE for AMERICAJen Pahlka
+ many more
Saturday, October 29, 11
At the same time, a new generation of tech-enabled leaders are coming up.
civiccommons.org | openplans.org | @nickgrossman
The rise of the Civic Hacker
3
Saturday, October 29, 11
There is a growing group of “civic hackers” who represent the “just do it” attitude of the internet. They don’t play by the old rules of advocacy and politics, they just make shit.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
In Chicago, a guy named Harper Reed reverse-engineered Chicago’s bus tracker website, and built a public API so that developers could use the data in their applications.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Along with Dan O’Neill, they hooked this data, along with real-time service alerts, into an unofficial Twitter bot. Harper is now the CTO of the Obama Campaign!
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
In 2005, Adrian Holovaty started taking crime reports from the City of Chicago and mapping them. In the process of doing this, he hacked google maps so that the reports showed up on a map -- this was before the official google maps API existed, and was part of what lead google to create an official maps API.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Chicago Crime grew up and was folded into Everyblock.com, which won a Knight News Challenge grant in 2007.
Dan O’Neill of Everyblock pioneered the field of open civic data, working with civic institutions across the country to connect streaming data into Everyblock.
Everyblock was acquired by MSNBC in 2009.
Saturday, October 29, 11
Exit Strategy NYC tells you where to stand on the NYC Subway, in order to be closest to your exit or transfer. This dataset has lived in the minds of New Yorkers for decades, and is now available to tourists too! This small app has turned out to be very profitable.
civiccommons.org | openplans.org | @nickgrossman
osm haiti
Saturday, October 29, 11
This video shows the worldwide civic hacker community’s response to the Haiti earthquake in 2010. People used Ushahidi, Twitter and OpenStreetMap to build an up-to-date map that assisted on-the-ground relief efforts.
save a life
Saturday, October 29, 11
In San Ramon, CA, the fire department created an app that lets citizens with CPR training elect to receive alerts of nearby cardiac emergencies.
civiccommons.org | openplans.org | @nickgrossman
cfa fellows
Saturday, October 29, 11
Now, new programs like Code for America are working to bring this “civic hacker” ethic directly into the government software development process.
Saturday, October 29, 11
And of course, cities and governments around the world are working to capitalize on this interest, through app contests and other structured developer engagement programs.
civiccommons.org | openplans.org | @nickgrossman
Government as a Platform
4
— Tim O’Reilly
Saturday, October 29, 11
The 4th major trend paving the way for civic startups is the notion of “government as a platform” (platform in the tech platform sense).
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
People tend to think of government as a vending machine - put in your tax dollars and receive direct services back. If you don’t like the taste of the candy bar, shake the machine.
Governments are starting to think
less like app developers
and more like platform providers
Saturday, October 29, 11
But now, a new model is emerging, where governments are thinking about being a platform for further development -- the same way that Apple turned the iPhone into a platform for building apps.
Saturday, October 29, 11
This is all about data -- civic apps need data, and step one in building a platform is providing direct data access. Washington DC was one of the first big cities to really embrace this notion.
source: Wired Magazine
Saturday, October 29, 11
Once you have access to this data, you can start to do really interesting things with it -- and can learn how the city is working (or not working). This is a visualization of NYC 311 data.
Real-time Server
Mobile, web & other apps
Closed Model Platform Model
API
Saturday, October 29, 11
Platform thinking often mean re-architecting IT infrastructure. In this project, MTA (New York City Transit) is building its real-time bus data system as a platform -- opening up the data, and providing it to developers via an Application Programming Interface (API). This stand in contrast to the ‘closed’ model, where a single end-to-end solution stores, processes and serves all of the data.
civiccommons.org | openplans.org | @nickgrossman
govt
Saturday, October 29, 11
We can visualize government as a platform like this. We’ll walk through this in the next section, identifying opportunities for civic startups along the way.
civiccommons.org | openplans.org | @nickgrossman
govt
direct vendors
Saturday, October 29, 11
We can visualize government as a platform like this. We’ll walk through this in the next section, identifying opportunities for civic startups along the way.
civiccommons.org | openplans.org | @nickgrossman
govt
direct vendors
platform apps
Saturday, October 29, 11
We can visualize government as a platform like this. We’ll walk through this in the next section, identifying opportunities for civic startups along the way.
civiccommons.org | openplans.org | @nickgrossman
govt
direct vendors
platform apps
outside apps
Saturday, October 29, 11
We can visualize government as a platform like this. We’ll walk through this in the next section, identifying opportunities for civic startups along the way.
civiccommons.org | openplans.org | @nickgrossman
4 Models for Civic Startups
Saturday, October 29, 11
So, what does that mean for startups? Here is one frame -- there are a handful of ways that startups can engage with the civic space, and with government in particular. I’ll break it down into four models:
civiccommons.org | openplans.org | @nickgrossman
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
govt
vendors
platform apps
outside apps
Saturday, October 29, 11
Governments and their direct contractors / vendors build the internal IT systems that power everything else.
civiccommons.org | openplans.org | @nickgrossman
+ lots, lots more
Saturday, October 29, 11
This tends to be the domain of big, established companies, who have built up relationships and can weather the long sales cycles and difficult contracting environment that direct government work entails.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
BUT there are a few notable exceptions -- smaller companies who have made it as government contractors. One example is Phase 2 Technologies, who has done lots of Drupal work at the federal level.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Another is the CKAN platform -- an open source project for managing data catalogs. Produced my the Open Knowledge Foundation in the UI, CKAN powers a large number of open data sites, including data.gov.uk.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Socrata is another startup with a successful business powering government data. Socrata offers a SaaS product that powers data.gov in the US and many state- and city-level data portals.
civiccommons.org | openplans.org | @nickgrossman
transpo
Saturday, October 29, 11
OpenPlans works with the largest transit agencies in the US supporting open source software that powers real-time vehicle locations and multi-modal trip routing.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
To support this ecosystem of government vendors, Civic Commons is in the process of building a “marketplace” that networks governments with each other and with vendors. Coming soon.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
At the same time, government entities are making direct efforts to support doing business with smaller companies. This is a goal of the US CIO’s 25 point plan, and is the focus of NYC’s forthcoming SPARK program.
civiccommons.org | openplans.org | @nickgrossman
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open Source
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Design
Be the platform builder
1
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Design
Be the platform builder
1
Challenges
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Design
Be the platform builder
1
Challenges
Procurement
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Design
Be the platform builder
1
Challenges
ProcurementLong sales cycles
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Open SourceCloud / SaaS / IaaS
Design
Be the platform builder
1
Challenges
ProcurementLong sales cycles
Product vs. services
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Build on the Platform
2
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
govt
vendors
platform apps
outside apps
Saturday, October 29, 11
The next opportunity is to build *on* the government platform, but not necessarily as a direct vendor. This eliminates many of the procurement hurdles for small businesses, while still providing an opportunity to serve citizens and governments.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Within the “building on the platform” space, there is ample opportunity to make a difference using design and analytics. The Open311 Dashboard, produced by Code for America, works with any Open311-compliant city to visualize activity in the 311 (issue reporting, service request, and information inquiry) system.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
BetterMetroNorth.com provides a nicer user interface to Metro North (NYC Commuter Railroad) train service.
civiccommons.org | openplans.org | @nickgrossman
apps for america
Saturday, October 29, 11
Lots of nonprofits and governments have sponsored app contests, like Apps for America from the Sunlight foundation. In many cases, these have been the catalyst for new startups.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
Out of Apps for America 2 came the GovPulse project, which created a better user interface for the Federal Register. Noticing this, the OFR ultimately worked with GovPulse to develop Federal Register 2.0.
civiccommons.org | openplans.org | @nickgrossman
The idea for the re-design originated from Sunlight Labs’ Apps for America 2 contest. Developers Andrew
Carpenter, Bob Burbach and Dave Augustine from WestEd Interactive built GovPulse.us, “The Federal Register at your fingertips” and won second place. They caught the attention of OFR, who contacted
them to help with the official re-design.
Saturday, October 29, 11
Out of Apps for America 2 came the GovPulse project, which created a better user interface for the Federal Register. Noticing this, the OFR ultimately worked with GovPulse to develop Federal Register 2.0.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
NYC’s app contest is called NYC BigApps
civiccommons.org | openplans.org | @nickgrossman
mycityway
MyCityWay
Saturday, October 29, 11
A 2010 winner, MyCityWay, went on to secure a large venture round.
civiccommons.org | openplans.org | @nickgrossman
Build on the Platform
2
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Build on the Platform
2
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Design
Build on the Platform
2
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
DesignSimplicity
Build on the Platform
2
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
DesignSimplicityAnalytics
Build on the Platform
2
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
DesignSimplicityAnalytics
Build on the Platform
2
Challenges
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
DesignSimplicityAnalytics
Build on the Platform
2
ChallengesPlatform risk
Saturday, October 29, 11
Building “on the platform” frees you from many of the challenges of contracting directly with governments. However, it does introduce “platform risk” -- i.e., you become dependent (to varying degrees, depending) on the good will / reliability of the platform provider. Since the “government platform” is nascent and distributed, this does introduce some risk.
civiccommons.org | openplans.org | @nickgrossman
Play outside the lines
3
Saturday, October 29, 11
A third option is to work entirely outside of government. As we’ve discussed, the nature of “civic” is certainly not limited to government, and the lines are blurring by the day.
civiccommons.org | openplans.org | @nickgrossman
govt
vendors
platform apps
outside apps
Saturday, October 29, 11
There are many many examples of civic startups that exist outside the official purview of government, but still operate in near proximity.
civiccommons.org | openplans.org | @nickgrossman
blockboard
Saturday, October 29, 11
Blockboard is a neighborhood networking app out of SF.
civiccommons.org | openplans.org | @nickgrossman
commonplace
Saturday, October 29, 11
OurCommonPlace is a startup out of Harvard, piloting in Falls Church, VA.
civiccommons.org | openplans.org | @nickgrossman
localocracy
Saturday, October 29, 11
Localocracy allows registered voters to debate local issues. They were acquired by AOL in September 2011.
civiccommons.org | openplans.org | @nickgrossman
Play outside the lines
3
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Play outside the lines
3
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Agility
Play outside the lines
3
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
AgilityDesign
Play outside the lines
3
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
AgilityDesign
User-centered approach
Play outside the lines
3
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
AgilityDesign
User-centered approach
Play outside the lines
3
Challenges
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
AgilityDesign
User-centered approach
Play outside the lines
3
ChallengesFinding a business model
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
The Enterprise End-Run— Me!
bit.ly/enterprise-end-run
4
Saturday, October 29, 11
The last model we’ll cover today is a variant of #3 (playing outside the lines) -- in the Enterprise End Run, companies leverage an enterprise contract (i.e., with government) by first engaging end-users.
civiccommons.org | openplans.org | @nickgrossman
govt
vendors
platform apps
outside apps
Saturday, October 29, 11
So you start way outside, then go in the back door.
civiccommons.org | openplans.org | @nickgrossman
govt
vendors
platform apps
outside apps
Saturday, October 29, 11
So you start way outside, then go in the back door.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
One startup that is doing this is Socrative (http://socrative.com). Socrative offers a mobile tool that any teacher can use in his/her classroom -- if & when it takes off, the teachers become the inside salesforce driving for broader adoption and sales.
civiccommons.org | openplans.org | @nickgrossmanSaturday, October 29, 11
SeeClickFix is another app that takes this approach -- citizens use the service on their own, and when there is critical mass, governments are incentivized to buy a premium package.
civiccommons.org | openplans.org | @nickgrossman
The Enterprise End-Run
4
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
The Enterprise End-Run
4
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Employ users as sales force
The Enterprise End-Run
4
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Employ users as sales force
The Enterprise End-Run
4
Challenges
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Employ users as sales force
The Enterprise End-Run
4
ChallengesTension between user-focus
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Disruptive Opportunities
Employ users as sales force
The Enterprise End-Run
4
ChallengesTension between user-focus
and enterprise-focus
Saturday, October 29, 11
One tension with the Enterprise End-Run is which audience to focus on: are you an enterprise provider, appealing to enterprise buyers, or are you a consumer platform, appealing directly to end users. Since the end users are not making the ultimate buying decision, this can cause tensions.
civiccommons.org | openplans.org | @nickgrossman
Recap
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
4 Models:
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
4 Models:1 Be the platform builder
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
4 Models:1 Be the platform builder
2 Build on the platform
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
4 Models:1 Be the platform builder
2 Build on the platform
3 Play outside the lines
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
Recap
4 Trends:1 Spending more & getting less
2 Changing of the guard
3 The rise of the Civic Hacker
4 Gov’t as a Platform
4 Models:1 Be the platform builder
2 Build on the platform
3 Play outside the lines
4 The Enterprise End-Run
Saturday, October 29, 11
civiccommons.org | openplans.org | @nickgrossman
nyc people
Saturday, October 29, 11
A parting thought: People are re-thinking how cities work in lots of ways! Take Park(ing) Day for example: for a day each fall, people “rent” parking spaces (by paying the meter), and turn them into temporary public parks. Pretty awesome.
civiccommons.org | openplans.org | @nickgrossman
Thanks!
@nickgrossmannickgrossman.info
Saturday, October 29, 11