Date post: | 02-Dec-2014 |
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Technology |
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Jun-10 1
all about
June 2010
OrangeThe Orange App Shop andOrange Partner
Jun-10 2
all about Orange
interne Groupe France Télécom
Jun-10 3
a world-leading telecommunications operator brand owned by France Telecom
with 181 000 employees and50.9 billion € revenues in 2009
we’re a leading mobile games distributor in Europe with 9 million downloads
an applications publisher with more than 35 Orange apps in various stores
plus ...
Orange is ...
servicing more than 183 millioncustomers in 32 countries over 5 continents
Jun-10 4
A range of easy to use services in all Group markets
mobileN°3 in Europe for mobile services
Close to 124 million mobile customers
29 million customers use mobile broadband
new activities
64 million unique visitors to Group portals
Healthcare solutions for professionalsand consumers
fixed and internetEuropean leader for broadband services (ADSL) with 13,5 million using broadband services
8.8 million units of Livebox, the broadband services gateway
N°1 in Europe for IPTV with more than 3.3 million customers
enterprisesoperations in 220 countries and
territories
6 million customer businesses worldwide
3,700 multinationals
323,000 IP VPN accesses
Jun-10 5
A vast portfolio from access to services
Jun-10 6
user-friendly services,relevant to their lives
simple services to build their own experience
their content, when and wherever they want it
straightforward pricing, with no surprises
security: their privacy protected
What multimedia services do our customers want?
We analysed data from 300 million customer interactions over 2 yearsand interviewed 5,500 individuals in four countries. They wanted ...
easy, and simple way to pay for content
Jun-10 7
the Orange App Shop
Jun-10 8
One click access to apps from the Orange device home screenA relevant selection of apps with guaranteed quality, regularly updatedAvailability on major devices platforms / OS (Java, Android, BlackBerry…)Easy discovery and content selection, through an animated store frontNo registration required: one-stop experience billed to their Orange billAutomatic download & installation of application on devicesOne click to launch downloaded applications
An on-device client, accessed from the Orange home screen, to discover, download, pay for, store and use over 5,000 games, apps, ring tones and wallpapers
Jun-10 9
What does the Orange App Shop client look like?
view the latest releases
and the top ten
select a category
or search for an app
download and store it all in My Stuff
Jun-10 10
Live now in France and UK
Nokia 5230, C5-00, X6SE Vivaz U5i
HTC Desire LG GT540Samsung i5801 SE Xperia X10 mini
Huawei U8100
Nokia 6700c, 7230, 6303i, 6303i classic, C3-00Samsung GT-S8500SE W595, W995, W910i, C905, C510
soon also inRomania, and many other countries
App Shop has launched on multiple devices, with more to come…
Jun-10 11
Access to the Orange customer base
Single entry point to multiple countries
Application requirement information
Straightforward billing and settlement experience
Application promotion and rotation
Account management and technical support through Orange Partner
what do you get as a content provider?
plus ... the potential to reach 123 millionOrange mobile customers, 24.4 millionof which are already active data users
Jun-10 12
The retail approach
Apps are proposed to us
They include benefits and suggested price point
We assess their quality
We review their suitability and accept or reject them for the Shop
If we like the apps, we help the provider test and refine them if necessary
We merchandise them and promote them to the consumer, and manage the Shop inventory on a daily basis
We pay the supplier
Jun-10 13
What kind of apps are we looking for?
apps for all distribution routes Orange World and App Shop client specifically
apps in many languagesArmenian, Dutch, English, French, German, Hungarian, Italian, Moldovan, Polish, Portuguese, Romanian, Russian, Slovakian, Spanish, Arabic…
basic and more sophisticated apps ‘just for fun’, books, travel apps, personal productivity apps
apps that use device functionalityaccelerometer, camera, GPS, touchscreen, microphone etc.
for all OSsAndroid, Java, RIM, Symbian and Windows Mobile
Jun-10 14
Finally,all about Orange Partner
Jun-10 15
highly-sustainable business model
commercial and technical support
portability issues, app builds
developer centres worldwide with Orange network
A free programme created in 2004, providing offline and online support to people who want to supply applications to Orange customers
virtual developer centre
local country app requirements
manage the App Shop content
provide sales results
promote to the consumer
Orange Partner
Jun-10 16
Supporting and helping you through ...
* www.orangepartner.com* forums, blogs, FAQs, [email protected]* e-newsletters and ‘opt-in’ mailings* social network activity (Facebook, LinkedIn, Twitter); RSS feeds* online and one-to-one technical support* one-to-one commercial contact * online and physical events * access to developer centres worldwide
... and you can discusswhatever you like (with us and with each other) through our community platform
Jun-10 17
Jun-10 18
You have an app, simply submit it to us ...
www.orangepartner.com
... 3rd party apps are developed, submitted, tested, accepted, ingested, and then go live in theApplication Shop
Jun-10 19
step 1: QA testing
The developer tests that the application works as they expect on the devices they expect.
This is fundamentally part of the development and distribution process before the application is ready for sale.
Every app sold via the Orange App Shop needs to work
first time, every time. We’re here to help you make sure it does!
step 2: Orange Acceptance testing
We put the application through a series of well defined test cases to prove that the application works as expected.
We will follow any industry standard testing along the way.
step 3: Signing
We apply a digital signature to the application that identifies the provider. Or put more simply, we’ll sign the app on the developer’s behalf at no cost to them.
Please note, the signature is for Orange distribution only, so we won’t give the developer back a signed version or the test report.
However, we will tell them about any failures, if any.
There are online tools and physical developer centres to help you with your testing at ...at www.orangepartner.com.
Testing, testing, testing ...
Jun-10 20
We’re building some great alliances and partnerships to bring the content in
plus a lot of great, tested content
Jun-10 21
to the future ...
Jun-10 22
+ +
+ =
+
you
And now go to www.orangepartner.com and get submitting!